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NewhouseSU COM 600 Social Media Theory and Practice #NewhouseSM6 - Fall 2012 syllabus


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NewhouseSU Com 600 Social Media Theory and Practice #NewhouseSM6 - Fall 2012 syllabus

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NewhouseSU COM 600 Social Media Theory and Practice #NewhouseSM6 - Fall 2012 syllabus

  1. 1. COM 600 M00 Social Media Theory & Practice Fall 2012 Tuesday 11:00 AM - 1:45 pm Newhouse 2 355Professor: Dr. William Wardemail: dr4ward@me.comtwiiter @dr4wardoffice: NH 2, 339phone: 315-443-9245office hours: Tues. 2-4 PM Wed. Noon - 2:00 PM or by apt (Also via G+ Hangouts) Twitter Class Hashtag #NewhouseSM6_______________________________________________________Class Description: This fast paced course examines the strategic use of digitaland social media platforms and tools for professional purposes. There is anemphasis on hands-on experience and skill. Students will analyze various digitaland social media platforms and tools for developing professional profiles,creating professional learning networks, creating professional content, engagingand collaborating.Students will learn how to use social media to conductresearch, improve job performance, increase marketing effectiveness andefficiency, and develop strategies for integrating, evaluating and planning SocialMedia to achieve positive results in any field or industry. Students will alsocritically assess the pros, cons, and future developments related to this rapidlyevolving medium.Course Objectives: Upon completion of this class students should, among otherthings: understand the culture of professional social engagement and socially enabled organizations and professions; develop team building and collaborations skills through the professional use and integration of multiple social networks like Twitter, Facebook, LinkedIn, and Google+. gain insight through hands-on technical experience with professional social sharing, listening, monitoring, and analytics using Hootsuite Pro and other digital tools; evaluate internal and external social media strategy and integration from an interdisciplinary perspective across multiple departments and industries apply Social Media Theory& Case Study to a variety of industries and situations in a rapidly changing landscapeText:. Course readings and content will be delivered entirely digital and online
  2. 2. and mostly available for free. You will be able to access course readings andcontent daily/weekly. Case studies, readings, videos, industry guest speakers,and other course content will be delivered using numerous Digital and SocialMedia platforms and tools.You will be accessing the course content with many Social Media and Digitalplatforms and tools and will be learning how to use them professionally.Social Media and Digital Platforms including RSS feeds, blogs, LinkedIn, Twitter, Google/ G+, Facebook … and many more.Requirements:You will be required to bring your laptop and/or tabletdevices to every class. Mobile Smartphone use is also encouraged during classbut you will still need to bring your laptop and/or tablet every time. Smartphonesdo not allow enough editing and viewing capabilities to be sufficient for classpurposes.The world is watching you/us –Reminder: Laptop, tablet and mobile devicesareto be used for class and professional purposes only during class, not for personalsocial interactions.Grade Determination: Your final grade will be based upon the following:In-class Attendance &Social Media Participation 150pts / 25%Outside of Class SM Engagement -Klout Score 75 pts / 12.5%Two Outside Events(NewhouseGLDSM or alternative proposals)75 pts / 12.5%Weekly Assignments 75 pts. / 12.5%Team Teaching Presentation - Theory or Case Study 225 pts / 37.5%Total Points 600 pts / 100%Grading Scale: 93 – 100% A 90 – 92 A- 87 – 89 B+ 83 – 86 B 80 – 82B- 77 – 79 C+ 73 – 76 C 70 – 72 C- 67 - 69D+ 63 - 66 D 60 – 62 D- 59 or less Epic FailSkills: Students will learn by doing. Students will gain hands on experience withnew digital tools and social media platforms to understand and evaluate bestpractices and strategy being used by professionals today.Classroom Expectations: I enjoy an open and informal classroom atmosphere.You are encouraged to share information and personal experiences, and ask
  3. 3. questions during lectures and discussions. The most effective learning takesplace during two-way communication. Your classroom participation isencouraged inside and out of the classroom and your grade will reflect yourcontributions. Digital and Social Media participation is mandatory.In-Class Attendance &Social Media Participation (25%): Being present inclass and contributing to class discussions face-to-face and online will result in ahigher grade. Failure to participate in class activities and repeatedly arriving lateor being absent will lower your participation grade. Digital and Social Mediaparticipation is mandatory.Attendance at all class meetings is expected in order to assure an even flow ofinformation and a minimum of disruption for both me and the other members ofyour class. An absence will lower your grade, plus participation points forassignments done in class. We will not make any special accommodation for youif you miss an assignment or a deadline. Late assignments will not be accepted,nor made up without my prior approval.Outside of Class Social Media Engagement - Klout Score (12.5%): Kloutmeasures influence based on your ability to drive action on social networks, andhow you drive more engaging and relevant professional content for everyone. Itis one way that employers are evaluating your social media experience andpotential. You will learn how to use social media like a pro and your influencescore will improve on professional topics of interest throughout the semester.Two Outside Events (NewhouseGLDSM or alternative proposals) (12.5%):The Newhouse Global Leaders In Digital and Social Media Speaker seriesexplores innovative digital and social media engagement from around the world.Speakers represent leadership in thought and innovation in their fields. Attendinglive events and participating with social media back channels in real-time isrequired. Social communication before & after an event is also required.Weekly Assignments (12.5%): Students learn by doing. Learning does nottake place once a week during class but on a frequent and regular basis. Dailyand weekly assignments will require class engagement and reflection outside ofclass to demonstrate conceptual understanding and insight. Digital and SocialMedia participation is mandatory. Weekly assignments will require applicationand use of digital and mobile tools and social media platforms used forprofessional purposes.Team or Individual TeachingPresentation (Theory or Case Study 37.5%):Student teams will design, implement, and present a multi-media „deep dive‟presentation to teach the class on some aspect of the course subject matter.Team teaching will include 20 minute multi-media presentations followed by
  4. 4. discussion. Examples of Presentation subjects include but are not limited to:case study of integrated social media best practice, an in-depth analysis of aparticular digital tool or social media platform, a look at social marketing indifferent fields, etc. Instructor approval is required.Class Schedule: The following schedule is for reference only. The dates, otherthan the final exam date, are approximates. We will make every attempt to stayas close to these target dates as possible. Topics are subject to change.Week 1 - August 28: Introduction to Social Media Strategy & SocialDashboardSyllabus - COM 600 Social Media Theory and Practice #NewhouseSM6Social Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List -Due Sun., Sept. 2Week 2 - September 4: Social ListeningSocial Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List -Due Sun., Sept. 9Week 3 - September 11: Social EngagementSocial Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List –Due Sun., Sept. 16Week 4 – September 18: Social CollaborationSocial Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List -Due Sun., Sept. 23Personal Branding, Blogs & Social Media DashboardsWeek 5 - September 25: Social Analytics & MeasurementSocial Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List -Due Wed., Sept. 30Week 6 – October 2: Advanced Social Media TacticsSocial Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List -Due Sun., Oct. 7Week 7 – October 9: Social Integration
  5. 5. Social Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List -Due Sun., Oct. 14Week 8 – October 16: Content CreationSocial Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List -Due Sun. Oct. 21Week 9 –October 23: Social CurationSocial Media Theory and Practice #NewhouseSM6 Spring 2012 "To Do" List -Due Sun., Oct. 28Week 10 – October 30: Team MeetingsWeek 11–November 6Team MeetingsWeek 12 – November 13: Final Team Teaching PresentationsFinal Team Teaching Presentations - Tues., Nov. 13Week 13 – November 20 Thanksgiving BreakWeek 14 – November 27Final Team Teaching Presentations – Tues. Nov. 27Week 15 – December 4Review Team Teaching Presentations – Tues. Dec. 4Week 16 – December 10 - Final Exam WeekAcademic IntegrityThe Newhouse School follows the Syracuse University Academic Integrity Policy,which holds students accountable for the integrity of the work they submit.Students should be familiar with the Policy [] andknow they are responsible to learn about instructor and general academicexpectations with regard to proper citation of sources in written work. The policyalso governs the integrity of work submitted in exams and assignments, as wellas the veracity of signatures on attendance sheets and other verifications ofparticipation in class activities.“it is not permissible for any student to submit the same material, with
  6. 6. substantially the same style, structure, or wording, to instructors in two ormore courses.”New for Fall 2011:The amended university policy to set a higher standardsanction for a first offense: course failure, accompanied by the transcriptnotation, “Violation of the Academic Integrity Policy.” The standard sanction for afirst offense by a graduate or professional student is suspension or expulsion.Persons With DisabilitiesIf you believe that you need accommodations for a disability, please contact theOffice of Disability Services (ODS),, located at 804University Avenue, room 309 or call 315 443 4498 for an appointment to discussyour needs and the process for requesting accommodations. ODS is responsiblefor coordinating disability-related accommodations and will issue students withdocumented disabilities “Accommodation Authorization Letters,” as appropriate.Since accommodations may require early planning and generally are notprovided retroactively, please contact ODS as soon as possible.Our community values diversity and seeks to promote meaningful access toeducational opportunities for all students. Syracuse University and the Newhousefaculty are committed to your success and to supporting Section 504 of theRehabilitation Act of 1973 as amended and the Americans with Disabilities Act(1990). This means that in general no individual who is otherwise qualified shallbe excluded from participation in, be denied benefits of, or be subjected todiscrimination under any program or activity, solely by reason of having adisability.You are also welcome to contact your professor privately to discuss youacademic needs although faculty cannot arrange for disability-relatedaccommodations.Religious ObservancesSU‟s religious observances policy can be found SU recognizes thediversity of faiths represented among the campus community and protects therights of students, faculty and staff to observe religious holy days according totheir tradition. Students will be provided an opportunity to make up anyexamination, study or work requirements that may be missed due to a religiousobservance provided they notify the instructor before the end of the second weekof classes.
  7. 7. New this year:Students who plan to observe a religious holiday this term mustuse the online notification process on MySlice, available only the first two weeksof classes. Those notices will be available to faculty on September 12. If you areobserving the Muslim holy day which falls before then, please contact yourinstructor directly.Use of Student Work (FERPA)The professor will use academic work that you complete this semester foreducational purposes in this course during this semester. Your registration andcontinued enrollment constitute your permission.The professor will use academicwork that you complete this semester in subsequent semesters for educationalpurposes. Before using your work for that purpose, your professor is required toeither get your written permission or render the work anonymous by removing allyour personal identification. Use of Social Media constitutes your permission assearch engines archive all content created for this class.