The Power ofSocial Media Marketing          SOCIAL MARKETING BUSINESS                         SOLUTIONS
COVERED IN THIS PRESENTATION:• How social media works• Why social media works• How social media can benefit  non-profits• ...
HOW DOES SOCIAL MEDIA WORK?Social media is a marketing tool that allows anorganization to communicate, one-on-one ,with an...
HOW DOES SOCIAL MEDIA WORK?According to the Content Marketing Institute (CMI), “content marketing is a marketing technique...
WHAT IS CONTENT?Content is your story!Content is the force behind social media.“Great content gets into people’s hearts an...
HOW DOES SOCIAL MEDIA WORK?         YOUR        RESULTS                               SEARCH       AUDIENCE               ...
HOW DOES SOCIAL MEDIA WORK?Social media delivers YOUR STORY (contentmarketing) to the search engines, who in turnmatch you...
FIRST PUNCHWHAT ARE THE BEST WAYS OF DELIVERINGYOUR STORY TO SEARCH ENGINES?•   Blogging•   Twitter•   YouTube•   Pinteres...
SECOND PUNCHWHAT IS THE BEST WAY TO DELIVER YOURSTORY TO DIFFERENT NETWORKS?REPURPOSE!                            SOCIAL M...
THIRD PUNCHWHAT IS THE BEST WAY OF VALIDATINGYOUR STORY?ENGAGEMENT!CREATE A GOOD USER EXPERIENCE!                         ...
WHY DOES SOCIAL MEDIA WORK?Social media works because it’s powered by themost effective engine in the world: word of mouth...
HOW CAN SOCIAL MEDIA BENEFITNON-PROFITS?•   Increased awareness of mission/cause•   Increased fundraising activity•   Incr...
DEVELOPING A SOCIAL MEDIASTRATEGY THAT WORKS• Begin with the end in mind, set goals• Profile your audience and segment it,...
CREATING A SOCIAL MEDIA PLAN • Define the voice of your organization • Establish clear directives • Assign a spokesperson ...
CREATING A SOCIAL MEDIA PLAN • Choose your content repurposing chain:   Begin with a blog post and repurpose:   Facebook p...
IMPLEMENTING A DYNAMIC SOCIALMEDIA PLAN• How are you changing the world? Tell your story!• Allow the people you impact to ...
RESOURCES• Netwitsthinktank.com  •   An online resource for nonprofit organizations working with social      media, Intern...
THANK YOU! Dana Runimas-Plazyk 630-665-9333 www.NoExcusesMobileMarketing.com Dana@NoExcusesMobileMarketing.com Facebook.co...
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Social Media Marketing for Non-Profits

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Dana Plazyk, founder and principal of Social Marketing Business Solutions spoke before the West Suburban Philanthropic Network and presented some important information to take into consideration when implementing a social media campaign for non-profits.

She mentioned the importance of telling a compelling story from both the non-profit and the beneficiary's point of view and the benefits of re-purposing the story to tell on different social networks. Dana Plazyk mentioned that launching a campaign with "results in mind" would make strategic sense.

Social Marketing Business Solutions is a social media marketing firm, specializing in visibility and ROI. Ms. Plazyk has had over 25 years of experience in the area of effective and measurable marketing.

Published in: Business
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Social Media Marketing for Non-Profits

  1. 1. The Power ofSocial Media Marketing SOCIAL MARKETING BUSINESS SOLUTIONS
  2. 2. COVERED IN THIS PRESENTATION:• How social media works• Why social media works• How social media can benefit non-profits• The importance of having a strategy in place• Tips and resources to implement a dynamic social media plan SOCIAL MARKETING BUSINESS SOLUTIONS
  3. 3. HOW DOES SOCIAL MEDIA WORK?Social media is a marketing tool that allows anorganization to communicate, one-on-one ,with an audience who is already interestedin the organization’s services or causes. SOCIAL MARKETING BUSINESS SOLUTIONS
  4. 4. HOW DOES SOCIAL MEDIA WORK?According to the Content Marketing Institute (CMI), “content marketing is a marketing technique ofcreating and distributing relevant and valuablecontent to attract, acquire and engage a clearlydefined and understood target audience — with theobjective of driving profitable customer action.” SOCIAL MARKETING BUSINESS SOLUTIONS
  5. 5. WHAT IS CONTENT?Content is your story!Content is the force behind social media.“Great content gets into people’s hearts andinspires action.” Joe PulizziYou have a compelling story to tell! Tell It! SOCIAL MARKETING BUSINESS SOLUTIONS
  6. 6. HOW DOES SOCIAL MEDIA WORK? YOUR RESULTS SEARCH AUDIENCE ENGINES YOUR STORY -CONTENT- SOCIAL MARKETING BUSINESS SOLUTIONS
  7. 7. HOW DOES SOCIAL MEDIA WORK?Social media delivers YOUR STORY (contentmarketing) to the search engines, who in turnmatch your story with Internet search questions. SOCIAL MARKETING BUSINESS SOLUTIONS
  8. 8. FIRST PUNCHWHAT ARE THE BEST WAYS OF DELIVERINGYOUR STORY TO SEARCH ENGINES?• Blogging• Twitter• YouTube• Pinterest• Facebook (a search engine on its own) SOCIAL MARKETING BUSINESS SOLUTIONS
  9. 9. SECOND PUNCHWHAT IS THE BEST WAY TO DELIVER YOURSTORY TO DIFFERENT NETWORKS?REPURPOSE! SOCIAL MARKETING BUSINESS SOLUTIONS
  10. 10. THIRD PUNCHWHAT IS THE BEST WAY OF VALIDATINGYOUR STORY?ENGAGEMENT!CREATE A GOOD USER EXPERIENCE! SOCIAL MARKETING BUSINESS SOLUTIONS
  11. 11. WHY DOES SOCIAL MEDIA WORK?Social media works because it’s powered by themost effective engine in the world: word of mouth!It’s people-driven, opinion-driven marketing atits best. SOCIAL MARKETING BUSINESS SOLUTIONS
  12. 12. HOW CAN SOCIAL MEDIA BENEFITNON-PROFITS?• Increased awareness of mission/cause• Increased fundraising activity• Increased volunteer participation• Increased excitement about the cause/mission SOCIAL MARKETING BUSINESS SOLUTIONS
  13. 13. DEVELOPING A SOCIAL MEDIASTRATEGY THAT WORKS• Begin with the end in mind, set goals• Profile your audience and segment it, know your demographics• Build your stories around your purpose• Map out the implementation of your strategy• Measure your engagement and your return SOCIAL MARKETING BUSINESS SOLUTIONS
  14. 14. CREATING A SOCIAL MEDIA PLAN • Define the voice of your organization • Establish clear directives • Assign a spokesperson and/or someone who will responsible for responding, engaging, monitoring and reporting measurable campaign effects SOCIAL MARKETING BUSINESS SOLUTIONS
  15. 15. CREATING A SOCIAL MEDIA PLAN • Choose your content repurposing chain: Begin with a blog post and repurpose: Facebook posts, videos, surveys and polls, podcasts, news releases. • Make it easy for people to donate, volunteer, etc.: Just a click away! SOCIAL MARKETING BUSINESS SOLUTIONS
  16. 16. IMPLEMENTING A DYNAMIC SOCIALMEDIA PLAN• How are you changing the world? Tell your story!• Allow the people you impact to tell their stories• Give the people who are passionate about your cause opportunities to spread the word• Give your people the freedom to publish content to your supporters• Stay true to your cause/mission SOCIAL MARKETING BUSINESS SOLUTIONS
  17. 17. RESOURCES• Netwitsthinktank.com • An online resource for nonprofit organizations working with social media, Internet marketing, and online fundraising• Techsoup.org • TechSoup is a nonprofit with a clear focus: providing other nonprofits and libraries with technology that empowers them to fulfill their missions and serve their communities• WordPress.com • A free blogging platform SOCIAL MARKETING BUSINESS SOLUTIONS
  18. 18. THANK YOU! Dana Runimas-Plazyk 630-665-9333 www.NoExcusesMobileMarketing.com Dana@NoExcusesMobileMarketing.com Facebook.com/DanaRunimasPlazyk Facebook.com/SocialMarketingBusinessSolutions Twitter.com/DanaPlazyk YouTube.com/NoExcusesMobile LinkedIn.com/DanaPlazyk SOCIAL MARKETING BUSINESS SOLUTIONS

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