Dana Plazyk, founder and principal of Social Marketing Business Solutions spoke before the West Suburban Philanthropic Network and presented some important information to take into consideration when implementing a social media campaign for non-profits.
She mentioned the importance of telling a compelling story from both the non-profit and the beneficiary's point of view and the benefits of re-purposing the story to tell on different social networks. Dana Plazyk mentioned that launching a campaign with "results in mind" would make strategic sense.
Social Marketing Business Solutions is a social media marketing firm, specializing in visibility and ROI. Ms. Plazyk has had over 25 years of experience in the area of effective and measurable marketing.