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DOTZON Domainpulse 2011-02-18 Teil 2

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Vortrag der DOTZON GmbH zu neuen Top-Level-Domains auf der Domainpulse 2011 in Wien

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DOTZON Domainpulse 2011-02-18 Teil 2

  1. 1. Update Die neuen Top-Level-Domains kommen! Foliensatz 2 von 3 DOTZON GmbH, Dirk Krischenowski 18. Februar 2011 Dir DOTZON GmbH ist das führende Beratungsunternehmen für neue Top-Level-Domains für Firmen, Unternehmen, Organisationen, Städte, Bundesländer und Regionen im deutsch-sprachigen Raum. Wir verfügen über ein einzigartiges ICANN Know-how, die Erfahrung und das Netzwerk, das für die Realisierung Ihrer Top-Level-Domain notwendig ist.
  2. 2. Kurz von Toresschluss plötzlich neue Steine im Weg
  3. 3. Was stand den neuen gTLDs noch im Wege? <ul><li>Regierungen </li></ul><ul><ul><li>Regierungen wollen das letzte Wort haben bei TLDs wie .bank, .pharma, .tibet </li></ul></ul><ul><ul><li>Es geht um nationale Interessen, Moral, Religion und Regulierung </li></ul></ul><ul><li>Markenrechtinhaber </li></ul><ul><ul><li>Umfangreicher Schutz von Markenrechten </li></ul></ul><ul><ul><li>GPML u.a. </li></ul></ul><ul><li>Andere, weniger zentrale Themen </li></ul><ul><li>Alle Themen sind lösbar, daher: neues Meeting in Brüssel…. </li></ul>
  4. 4. Brüssel 28. Feb
  5. 5. ICANN INTA GAC gTLD Bewerber
  6. 9. Die Geburtsstunde – wie sie wirklich war
  7. 10. Sturzgeburt, Kaiserschnitt oder Zangengeburt?
  8. 11. Hoffung 2011
  9. 12. Geburtsanzeige in der Frankfurter Allgemeinen Wir freuen uns der Internet-Gemeinde mitteilen zu können, daß am 15.6.2012 folgende neue gTLDs zur Welt kamen: .hund, .katze, .maus Die Mutter ICANN erfreut sich bester Gesundheit in finanzieller Sorglosigkeit, die Kinder leiden noch unter leichten Nachwehen wie Registrierungslosigkeit, Marketingarmut, Vertriebslahmheit…. Die Haustierdomain GmbH
  10. 13. Die Babyjahre der neuen gTLDs <ul><li>Nicht vergleichbar mit den paradiesischen Zuständen anno 2000 </li></ul><ul><li>Beschränkungen durch die Bewerbungsbedingungen und die Verträge mit ICANN </li></ul><ul><li>Markeninhaber sitzen den neuen TLDs im Nacken, Regierungen auch </li></ul><ul><li>Es geht um nichts weniger als die bewährte Selbstverwaltung des Internets durch die Privatwirtschaft </li></ul>
  11. 14. Über welche Hürden mussten die Bewerber Dotberlin, dothamburg, dothessen, dotsachsen, dotmuenchen, dotbayern, dotnyc, dotcities, dotgoogle, dotfacebook, dotsun, dotorgange, dotnokia, dotapple, dotyahoo, dorhsbc, dotversicherung, dotreise, dothiv, dothotel, dotgmbh, google, reise, versicherung, hiv, hotel, nokia, apple, orange, yahoo, münchen, bayern, hessen, sachsen, frankfurt, hamburg, nrw, dotnrw, köln
  12. 15. Finanzen Ökosystem Registry-System Domain-Potential Team Betrieb Community Bewerbung Domain-Potential
  13. 16. 45 Millionen Domains
  14. 17. Finanzen Ökosystem Registry-System Domain-Potential Team Betrieb Community Bewerbung Domain-Potential
  15. 18. Finanzen Ökosystem Registry-System Geschäftsplanung Domain-Potential Team Betrieb Community Bewerbung
  16. 20. Trotz einer erfolgreichen .cat konnte sich .dog dann doch nicht durchsetzten
  17. 21. Finanzen Ökosystem Registry-System Geschäftsplanung Domain-Potential Team Betrieb Community Bewerbung
  18. 23. Finanzen Ökosystem Registry-System Geschäftsplanung Domain-Potential Team Betrieb Community Bewerbung
  19. 24. Uptake Szenarien .biz .info .mobi Anzahl Domains Zeit
  20. 25. Uptake Szenarien .travel .name .asia .tel Anzahl Domains Zeit
  21. 26. Uptake der Registrierungen
  22. 27. Uptake bei .co
  23. 28. Uptake bei .co
  24. 29. Finanzen Ökosystem Registry-System Geschäftsplanung Domain-Potential Team Betrieb Community Bewerbung
  25. 30. Nur wenige haben mit einer echten Community gearbeitet
  26. 31. Wunsch: Wenn die TLD gelauncht ist kann ich mich endlich ausruhen
  27. 32. Realität
  28. 33. Trotzdem gab es die Chance für Nischen-TLDs <ul><li>Auch kleine new gTLDs waren erfolgreich: </li></ul><ul><li>Tatsächlicher Bedarf im Markt </li></ul><ul><li>Geringe Preissensibilität bei den potentiellen Kunden </li></ul><ul><li>Gemeinsamer Registry-Provider </li></ul><ul><li>Ähnliche Policies </li></ul><ul><li>Kleines Team </li></ul><ul><li>Subventionen oder Mäzene </li></ul><ul><li>Alles unter einem Dach </li></ul>New gTLDs, new gTLD, neue Top-Level-Domains, dot, dotmarke, dotfirma, dotbrand, Brand, dotcity, punktstadt, dotcities, dotbrands, Branding Beratung, Consulting, Kosten für Berater, Consultants, Ausgaben, Businessplan, ICANN, Geschäftsplan, Registry, Registrar, Registrare, Registries, generische Top-Level-Domain, generic, GeoTLDs, GeoTLD, cityTLD, city, cityTLD,, Stadtendung, Stadt-top-level-Domain
  29. 34. Realität 2015

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