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Talent Attraction strategy based on EVP and Employer Branding

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Workshop "Talent Attraction strategy based on EVP and Employer Branding" will be held in Kiev on october 12.

Published in: Recruiting & HR
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Talent Attraction strategy based on EVP and Employer Branding

  1. 1. TALENT ATTRACTION STRATEGY BASED ON EVP AND EMPLOYER BRANDING b y A d r i a n o C o r s o ( R e c r u i t m e n t M a r k e t i n g   M a n a g e r ) W O R K S H O P 12TH OF OCTOBER KIEV
  2. 2. INFORMATION ABOUT SPEAKER     Adriano Corso is currently a Recruitment Marketing Manager with Davis Nolan IT Recruitment & Next Generation and Head of Inbound Talent, where he works to develop innovative talent attraction strategies leveraging inbound marketing. Previously Talent Community Manager and Recruitment Marketing Consultant with IBM Talent Acquisition & Optimization, where he was working to solution digital and online recruitment marketing activities for the IBM’s RPO division, across the APAC, North America and European regions.     Prior to joining Davis Nolan and IBM, Adriano has amassed diverse experience in digital marketing, sourcing, lead generation, marketing automation, social recruiting, employer branding and email marketing in a variety of talent related leadership roles, both as an internal employee as well as an external consultant. A native of Italy and a graduate of the University of Catania, Adriano currently lives in Krakow, Poland.
  3. 3. 10:00 – 11:30 11:45 – 12:45  PROGRAMM IDENTIFYING, ATTRACTING AND ENGAGING WITH POTENTIAL CANDIDATES USING CONSUMER-MARKETING STRATEGIES INTRO FOLLOWED BY THE FUNDAMENTALS OF EMPLOYER BRANDING AND EVP 13:30 – 14:45 INTRODUCTION TO THE INBOUND METHODOLOGY AND HOW IT IMPROVES THE RECRUITMENT PROCESS 14:45 – 15:45 TALENT COMMUNITY  16:00 – 17:00 PRACTICE
  4. 4.  Intro Followed By The                     Fundamentals Of  Employer  Branding  And EVP WHY IDENTIFYING THE COMPANY CULTURE IS THE FIRST STEP TO CREATE A SUCCESSFUL TALENT ATTRACTION STRATEGY. DEVELOPING A CORPORATE IDENTITY AND EVP TO EFFECTIVELY COMMUNICATE WITH YOUR TALENT POOL. USING EMPLOYMENT BRANDING AS THE FOUNDATION THROUGHOUT THE CANDIDATE/EMPLOYEE EXPERIENCE. TOOLS, TECHNIQUES, AND FORMAT ON HOW TO HANDLE A CULTURE ASSESSMENT AND IDENTIFY THE OUTCOME.
  5. 5. Identifying,  Attracting and Engaging With Potential Candidates Using Consumer-Marketing Strategies CANDIDATE PERSONA AND TALENT MAPPING. CONTENT MAPPING, CONTENT CREATION, KEYWORDS OPTIMIZATION AND CANDIDATE NURTURING BASED ON THE PERSONAS. BUILD A STRONG SOCIAL MEDIA PRESENCE BY HIGHLIGHTING YOUR ORGANISATION’S VALUES AND SOCIAL RESPONSIBILITIES AS WELL AS DRIVING TRAFFIC AND INCREASE BRAND AWARENESS WITH HIGH CANDIDATE ENGAGEMENT. DEVELOP A SOURCING PLAN TO INCREASE YOUR EFFECTIVENESS AND EFFICIENCY.
  6. 6. Introduction To The Inbound Methodology And How It Improves The Recruitment Process A CLOSER LOOK INTO THE CANDIDATE JOURNEY FOLLOWING THE RECRUITMENT MARKETING FUNNEL. PROCESS OPTIMIZATION AND INNOVATIVE CANDIDATE EXPERIENCE USING DIGITAL AND AUTOMATION TOOLS. LEAD GENERATION, CONVERSION, SEGMENTATION, AND WORKFLOWS. 
  7. 7. Talent Community  TALENT POOL DEVELOPMENT, LONG-TERM NURTURING, AND ENGAGEMENT STRATEGIES. SEGMENTATION AND RE-ENGAGING CAMPAIGNS. IDENTIFYING THE AMBASSADORS WITHIN YOUR TALENT COMMUNITY.
  8. 8. Practice DURING THE WORKSHOP, ALL THE PARTICIPANTS WILL BE WORKING ON PLANNING THEIR INBOUND RECRUITMENT MARKETING STRATEGY. FROM THE COMPANY CULTURE ASSESSMENT TO THE DEVELOPMENT OF CANDIDATE PERSONAS, TILL THE TYPE OF CONTENT AND MESSAGE TO USE IN ORDER TO BUILD A LONG-TERM RELATIONSHIP WITH PASSIVE CANDIDATES.
  9. 9. In digest you will find: articles on new trends in Human Resources management in Ukraine and abroad; news of the labor market and activities of companies; announcements of various professional Internet publications and print media; information about exhibitions; novelties of printed and electronic products on Human Resources management. ORGANIZER - HR OUTLOOK – IS A NON-PROFIT ELECTRONIC ISSUE, WHICH IS PUBLISHED WITH SUPPORT OF DOPOMOGA UKRAINE AND ZEST OUTSOURCING. HR OUTLOOK
  10. 10. CONTACT US: hroutlook@dopomoga.org.ua www.facebook.com/DigestHROutlook

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