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Rome,
March 2016
PRIME “SOCIAL” MINISTERS

A SOCIAL MEDIA ANALYSIS OF 6 EUROPEAN LEADERS



MATTEO RENZI FOCUS
What is a social media analysis?
• The collection and analysis of datas coming from the official social media profiles of the...
The Twitter and Facebook profiles of the political leaders have been analysed mainly focusing on three different perspective...
Furthermore, a social network connections analysis on the politicians’ twitter handles, has been carried out taking into
c...
2015 INTERNATIONAL KEY EVENTS
5
January February March April May June July August September October
7th:
Charlie
Hebdo
Att...
6
POPULARITY
FACEBOOK ANALYSIS
POPULARITY
7
MATTEO RENZI - POPULARITY
8
+235,82
Average Change of Fans per Day
+86.073
Total Change of fans
in the period
849.324
Jan....
9
MATTEO RENZI - DAILY MAX. GROWTH IN FANS
Jan. -> Dec. 2015
+ 5,9k
Fans change in the day
31st Jan. 2015
Image Source
10
Jan. -> Dec. 2015
Strong links with PD official accounts
and politicians pages (last year we
noted more links with media ...
TWITTER ANALYSIS
POPULARITY
11
12
+1.807,72
Average Change of Follower
per Day
+659.818
Total Change of follower
in the period
2.177.652
Follower on 31st...
13
Jan. -> Dec. 2015
14th Nov. 2015
+ 6,9k
Followers change in the day
MATTEO RENZI - DAILY MAX. GROWTH IN FOLLOWERS
Image...
FOLLOWERS DEMOGRAPHICS
14
MATTEO RENZI
25%
75%
Based on a 5k followers sample for each profile
Jan. -> Dec. 2015
MATTEO RENZI - GEOLOCALISATION
15
Geolocalisation of the followers that interacted with the official twitter profiles during ...
16
CONTENT
QUANTITATIVE ANALYSIS
CONTENT
17
MATTEO RENZI - PUBLISHED POSTS ON FACEBOOK
18
5,3
277
Published posts
Average published posts
per week
Status Photo LInk V...
MATTEO RENZI - PUBLISHED POSTS ON TWITTER
19
20
90
160
230
300
Lun Mar Mer Gio Ven Sab Dom
11,2
583
Published tweets
Avera...
TOPICS AND POSTING STYLE QUALITATIVE ANALYSIS
CONTENT
20
MATTEO RENZI - TOPICS
21
Campaigning
Current news/Comments
Economy & Taxes
Education
Other (33%)
21%
15%
13%
10%
Jobs8%
• ...
0
5
10
15
20
25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
MATTEO RENZI - MONTH BY MONTH PUBLISHED POSTS TOPICS
22
Te...
MATTEO RENZI - POSTING STYLE
23
• Many pictures and albums can be found on
Italy’s Prime Minister’s Facebook page. They
ma...
24
ENGAGEMENT
FACEBOOK ENGAGEMENT
ENGAGEMENT
25
MATTEO RENZI - ENGAGEMENT
26
Jan. -> Dec. 2015
Average post engagement:
5.630 Comments
7.120 Like
987 Shares
7%
41%
52%
Li...
MATTEO RENZI - TOP 3 POST PER ENGAGEMENT
27
Buon lavoro, Presidente Mattarella. Viva
l'Italia!
66.919Likes
31st January 20...
TWITTER ENGAGEMENT
ENGAGEMENT
28
MATTEO RENZI - ENGAGEMENT
29
Average Interactions per
tweet:
295 Retweets
336
32%
40%
28%
Retweet
Likes
Replies
Jan. -> De...
MATTEO RENZI - TOP 3 POST PER ENGAGEMENT
30
Buon lavoro, Presidente Mattarella! Viva
l'Italia
7.890RTs
31st January 2015
L...
31
TWITTER REACH
BENCHMARK - TWITTER REACH
32
Reach calculated during the week 21st - 28th of February 2016
Tsipras Rajoy Hollande CameronR...
33
TWITTER NETWORKS
METHODOLOGY - TWITTER NETWORKS
34
Social network analysis allows us to map a twitter network starting from a list of nodes...
MATTEO RENZI - TWITTER NETWORK
35
Source: Twitter

Language: Italian, English, German, Spanish, French

Keyword: @matteore...
#terrorismo
#isis
#giubileo
#sicurezza
#criminalità
#poliziadistato
#idoneipoliziadistato
@angealfa
@palazzo_chigi
@vimina...
37
ONLINE REPUTATION MONITORING

(ITALIAN & ENGLISH LANGUAGE)
METHODOLOGY - ONLINE REPUTATION MONITORING (ORM)
38
Quantitative analysis: Trend & Channel distribution
Period: January - ...
MATTEO RENZI - NUMBER OF RESULTS & TREND
39
200.000
300.000
400.000
500.000
January Febrary March April May June July Augu...
MATTEO RENZI - SOURCES DISTRIBUTION & TAG CLOUD
40
Social
86%
News
5%
Blog
7%
You Tube
2%
SOURCES TAG CLOUD
Perimeter: Onl...
MATTEO RENZI - TOPICS & SENTIMENT
41
HOT TOPICS SENTIMENT
Italy growth

Jobs Act (New permanent contracts)2%
73%
25%
Refor...
DOING.COM
Roma
Via di Santa Teresa 35
Milano
Via Vespri Siciliani 9
+39 06.33.27.45
+39 02.00.69.90.00
newbusiness@doing,c...
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Prime "Social" Ministers - Matteo Renzi Analysis

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A social media analysis of 6 european leaders.
Focus on the italian PM Matteo Renzi.
© DOING - Prime "Social" Ministers, March 2016

Published in: News & Politics

Prime "Social" Ministers - Matteo Renzi Analysis

  1. 1. Rome, March 2016 PRIME “SOCIAL” MINISTERS
 A SOCIAL MEDIA ANALYSIS OF 6 EUROPEAN LEADERS
 
 MATTEO RENZI FOCUS
  2. 2. What is a social media analysis? • The collection and analysis of datas coming from the official social media profiles of the politicians considered. Subjects of analysis • Profiles considered: Facebook, Twitter and Youtube (benchmark only) official profiles of 6 european politicians: Matteo Renzi, Alexis Tsipras (for twitter @tsipras_eu had been considered among the two profiles), Angela Merkel, Mariano Rajoy, François Hollande, David Cameron. • Popularity: analysis of fan/follower base: trend evolution, days with main growth, demographics and geolocalisation characteristics and fanbase interests; • Content Analysis: qualitative and quantitative analysis of the posting made by the politicians; • Engagement: analysis of the interactions received by the politician’s posts/accounts; • Twitter network: connections network around the leaders’ twitter profiles; • Reach Twitter: potential reach of the twitter profiles. • Online Reputation Monitoring: a quali-quantitative analysis on the conversations on the 6 politicians outside their official social media profiles. Period taken into consideration. • January - December 2015 INTRODUCTION 2
  3. 3. The Twitter and Facebook profiles of the political leaders have been analysed mainly focusing on three different perspectives. Popularity: the size of the fan/follower base had been measured on the the first day of each month from January to December 2015. Two different focuses have then been analyzed on social media channels: the interests of the most active Facebook fans are shown in a map of the other pages they have been active on whereas Twitter followers gave us insights on demographic data (sex ratio calculated on a 5k sample for each profile) and on geolocalisation of the users that did interact with the political leader in the month of January 2016. Analysis of the entirety of content published online by political leaders provides qualitative and quantitative insights on their social media behavior. Besides the mere quantitative metrics, the different posting styles, main topics dealt with and different kind of posts have been analyzed. Engagement: to retrieve data on how engaging the contents published by political leaders are and compare it in spite of the fan/ follower bases size differences, the index that has been chosen is the engagement rate per 1000 fans/followers. On Facebook the engagement is calculated from Likes, Comments and Shares, whereas on Twitter it’s the Retweets, Replies and Likes that have been included. Furthermore, the Twitter Reach has been calculated to figure how many users each political leaders can actually reach with their tweets (the reach has been analyzed on a week-long time sample). METHODOLOGY 3
  4. 4. Furthermore, a social network connections analysis on the politicians’ twitter handles, has been carried out taking into consideration the total number of mentions received by every profile during 2015 in the five languages: italian, english, spanish, german, french.* An additional analysis of this kind has been made on every politician considering the terrorism-related mentions received: that means tweets both containing a mention to the leader (#merkel for Angela Merkel that doesn’t have an official twitter profile) and almost one terrorism-related keyword in the five language of analysis (terrorismo, terrorism, terrorisme, terrorismus…). The analysis is enriched by a focus on the leaders’ online reputation (results outside the social media owned profiles) that, along with a quantitative/trend analysis on the online conversations, presents a qualitative part on the most discussed topics and on the sentiment of every politician on the whole 2015 year as a result of a manual analysis of over 10.000 in topic tweets. 
 Among the different tools used to carry out the analysis for the different “chapters”: Radian6, Talkwalker, SocialBakers, FanpageKarma, Gephi… METHODOLOGY/2 4 *sample: 10.000 contents per every week ordering the users per follower number
  5. 5. 2015 INTERNATIONAL KEY EVENTS 5 January February March April May June July August September October 7th: Charlie Hebdo Attack 18th: Bardo National Museum Attack 2nd: Garissa University Attack 7th: General Elections 14th: Local Elections 5th: Grexit Referendum 14th: Agreement 
 for a Third Greek Bailout 3rd: Syrian Child Aylan Drowns 31st: Russian Plane Crash in Sina November December 13th: Paris Terror Attacks 20th: General Elections 24th: German wings Plane Crash 25th: Earthquake 19th: Mediter-
 ranean Migrant Shipwreck 23rd:
 Special EU Council on Migrant Crisis 31st: Local Elections 26th: Sousse 
 Attack 12th: Agreement 
 at EU 
 Summit on Greece Debt 14th: Iran Nuclear Deal 23rd: Special EU Council
 on Immigration 18th: Volkswagen Emissions Scandal 24th: Mecca Haji’s Stampede 24th: Russian Warplane Shot down by Turkish Army 12th: Climate Change Agreement at COP21 Conference 28th: EU Referendum Act Introduced in the House of Commons 28th: EU Referendum Act Introduced in the House of Commons 20th: General Elections
  6. 6. 6 POPULARITY
  7. 7. FACEBOOK ANALYSIS POPULARITY 7
  8. 8. MATTEO RENZI - POPULARITY 8 +235,82 Average Change of Fans per Day +86.073 Total Change of fans in the period 849.324 Jan. -> Dec. 2015 737.000 765.250 793.500 821.750 850.000 1 Jan 1 Feb 1 Mar 1 Apr 1 May 1 Jun 1 Jul 1 Aug 1 Sep 1 Oct 1 Nov 1 Dec 1 Jan Fanbase on 31st of December N. of Likers A peak can be noticed right after the election of the President of the Italian Republic, Sergio Mattarella, on January 31st.
  9. 9. 9 MATTEO RENZI - DAILY MAX. GROWTH IN FANS Jan. -> Dec. 2015 + 5,9k Fans change in the day 31st Jan. 2015 Image Source
  10. 10. 10 Jan. -> Dec. 2015 Strong links with PD official accounts and politicians pages (last year we noted more links with media and opponent political parties) MATTEO RENZI - FANBASE INTERESTS The most active fans of the page are also active fans on the linked pages in the graph.
  11. 11. TWITTER ANALYSIS POPULARITY 11
  12. 12. 12 +1.807,72 Average Change of Follower per Day +659.818 Total Change of follower in the period 2.177.652 Follower on 31st of December Jan. -> Dec. 2015 1.400.000 1.600.000 1.800.000 2.000.000 2.200.000 1 Jan 1 Feb 1 Mar 1 Apr 1 May 1 Jun 1 Jul 1 Aug 1 Sep 1 Oct 1 Nov 1 Dec 1 Jan N. of Followers Unlike the trend noticed on Facebook, the growth is steady and dynamic. MATTEO RENZI - POPULARITY
  13. 13. 13 Jan. -> Dec. 2015 14th Nov. 2015 + 6,9k Followers change in the day MATTEO RENZI - DAILY MAX. GROWTH IN FOLLOWERS Image Source
  14. 14. FOLLOWERS DEMOGRAPHICS 14 MATTEO RENZI 25% 75% Based on a 5k followers sample for each profile Jan. -> Dec. 2015
  15. 15. MATTEO RENZI - GEOLOCALISATION 15 Geolocalisation of the followers that interacted with the official twitter profiles during January 2016 Jan. -> Dec. 2015 Outside of Italy, most part of the followers that interacted with Matteo Renzi's account are located on the east coast of the United States, in United Kingdom and in the Benelux area, where most of EU agencies and bodies are located. Followers' presence in other European countries is low.
  16. 16. 16 CONTENT
  17. 17. QUANTITATIVE ANALYSIS CONTENT 17
  18. 18. MATTEO RENZI - PUBLISHED POSTS ON FACEBOOK 18 5,3 277 Published posts Average published posts per week Status Photo LInk Video Album 53 31 34 86 73 Jan. -> Dec. 2015 50 of the total were promoted posts Promoted posts were mainly used for awareness on Reforms, achievements from Government and Italians around in the world (School and Jobs Acts, US Open Final with two Italian tennis players, etc.)
  19. 19. MATTEO RENZI - PUBLISHED POSTS ON TWITTER 19 20 90 160 230 300 Lun Mar Mer Gio Ven Sab Dom 11,2 583 Published tweets Average published tweets per week Jan. -> Dec. 2015 61% 23% 16% Tweets Retweets Replies N. of tweets published per day of the week
  20. 20. TOPICS AND POSTING STYLE QUALITATIVE ANALYSIS CONTENT 20
  21. 21. MATTEO RENZI - TOPICS 21 Campaigning Current news/Comments Economy & Taxes Education Other (33%) 21% 15% 13% 10% Jobs8% • Foreign Politics • Terrorism • Justice • EU • Climate • Immigration • Innovation • Health • Cabinet appointments Jan. -> Dec. 2015 • Posting frequency is lower than Cameron, Tsipras and Rajoy. Dynamic and first-person approach: budget bill presented on Twitter; • Irregular posting frequency, that peaks in moments of direct interaction with citizens, mostly about the education reform; • Focus on institutional campaigning on government measures, very little electoral campaigning.
  22. 22. 0 5 10 15 20 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec MATTEO RENZI - MONTH BY MONTH PUBLISHED POSTS TOPICS 22 Terrorism (21%) Current news (21%) Campaigning (16%) Campaigning (38,5%) Jobs (15%) Justice (15%) Campaigning (21%) Jobs (10,5%) Education (10,5%) Campaigning (29%) Current news (18%) Immigration (11%) Campaigning (22%) Current news (22%) Justice (17%) Economy (19%) Jobs (14%) Campaigning(14%) Campaigning (32%) Current news (21%) Jobs (10%) Foreign Politics (17%) Current news (17%) Campaigning (10%) Current news (25%) Campaigning (16%) Jobs (16%) Campaigning (25%) Economy (25%) Foreign politics (21%) 0 5 10 15 20 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Current news (43%) Campaigning (16%) Economy (16%) Campaigning (29%) Economy (21%) Justice (21%) Campaigning (30%) Foreign politics (11%) Terrorism (11%) Education (34%) Campaigning (18%) Current news (13%) EU (17%) Economy (17%) Jobs (17%) Education (33%) Economy (15%) Campaigning (14%) Current news (21%) Campaigning (15%) Foreign politics (15%) Campaigning (42%) Current news (16%) Jobs (16%) Current news (23%) Economy (19%) Campaigning (14%) Economy (35%) Jobs (15%) Campaigning (15%) Terrorism (38%) Campaigning (14%) Justice (14%) Campaigning (50%) EU (14%) Terrorism (14%) Terrorism (30%) Justice (15%) Current news (15%) Campaigning (39%) EU (11%) Current news (11%) Monthly Post % Monthly Post % Regional and Local Elections: May 31st and June 14th Most Recurring topic: Campaigning Most Recurring topic: Campaigning The monthly percentage is calculated on the total of the 12 months of analysis (100%).
  23. 23. MATTEO RENZI - POSTING STYLE 23 • Many pictures and albums can be found on Italy’s Prime Minister’s Facebook page. They mainly show the leader on field trips in a campaigning style. 
 • However there are almost as many text-only posts on Renzi’s official page, sometimes proper essays written in first person which are much longer than social media strategy would suggest.
 • That underlines how personal the approach of the Italian leader to social media is. Jan. -> Dec. 2015
  24. 24. 24 ENGAGEMENT
  25. 25. FACEBOOK ENGAGEMENT ENGAGEMENT 25
  26. 26. MATTEO RENZI - ENGAGEMENT 26 Jan. -> Dec. 2015 Average post engagement: 5.630 Comments 7.120 Like 987 Shares 7% 41% 52% Like Comments Shares 3.805.436 Total interactions 277 published posts 17,03Engagement Rate
 Average tweet interactions 
 per 1.000 fans* *Considering the average post interaction per 1.000 fans allows to compare pages with very different fanbase numbers.
  27. 27. MATTEO RENZI - TOP 3 POST PER ENGAGEMENT 27 Buon lavoro, Presidente Mattarella. Viva l'Italia! 66.919Likes 31st January 2015 https://www.facebook.com/matteorenziufficiale/posts/ Comments Shares 14.629 9.085 Una comunità nazionale vive anche di emozioni non solo di statistiche. Grazie Flavia, grazie Roberta #vivalitaliaviva 35.662Like 13th September 2015 https://www.facebook.com/matteorenziufficiale/posts/ Comments Share 12.635 5.155 Insieme ai nostri fratelli francesi, contro l'atroce attacco a Parigi e all'Europa. 
 41.085Likes 14th November 2015 Comments Shares 14.471 2636 Jan. -> Dec. 2015
  28. 28. TWITTER ENGAGEMENT ENGAGEMENT 28
  29. 29. MATTEO RENZI - ENGAGEMENT 29 Average Interactions per tweet: 295 Retweets 336 32% 40% 28% Retweet Likes Replies Jan. -> Dec. 2015 426 Likes 616.876 Total interactions 583 published posts Replies 0,91Engagement Rate
 Average tweet interactions 
 per 1.000 followers* Tot. Mentions received 3.077.867 *Considering the average post interaction per 1.000 followers allows to compare accounts with very different follower base numbers. Mentions are not considered interactions to tweets obviously.
  30. 30. MATTEO RENZI - TOP 3 POST PER ENGAGEMENT 30 Buon lavoro, Presidente Mattarella! Viva l'Italia 7.890RTs 31st January 2015 Likes 7.898 Replies 515 Dimanche je serais avec @fhollande a Paris #JeSuisCharlie Non permetteremo alla paura di cambiarci #Europa 3.177RTs 9th January 2015 Likes 2.220 Replies 153 Insieme ai nostri fratelli francesi, contro l’atroce attacco a Parigi e all’Europa. 4.306RTs 14th November 2015 Likes 5.542 Replies 1.629 Jan. -> Dec. 2015
  31. 31. 31 TWITTER REACH
  32. 32. BENCHMARK - TWITTER REACH 32 Reach calculated during the week 21st - 28th of February 2016 Tsipras Rajoy Hollande CameronRenzi 2,3 mln 11,6 mln 260 k 2 mln 1,2 mln 9,8 mln 1,5 mln 2,5 mln 1,4 mln 5,5 mln Followers Reach
  33. 33. 33 TWITTER NETWORKS
  34. 34. METHODOLOGY - TWITTER NETWORKS 34 Social network analysis allows us to map a twitter network starting from a list of nodes (the points visualised on the net show a single user or hashtag) and a list of relations (any connection shown with an arrow is a mention) through the use of different softwares that give the possibility to choose within different representation procedures (layout algorithm) in order to organize the network and nodes distances according to various criteria. Nodes, labels and arrows dimensions reflect the number of entry connections (mentions), and give an idea of the relevant user/ hashtag related with the analysed topic. Sample: Every leader’s network have been realised by extracting a sample of tweets (during 2015) containing a direct mention to the leader’s account adding the total of the tweets published by the leader. Sampling procedure extracted a max of 10.000 tweet per week ordered by user’s followers. After the sampling procedure retweets have been excluded.
  35. 35. MATTEO RENZI - TWITTER NETWORK 35 Source: Twitter
 Language: Italian, English, German, Spanish, French
 Keyword: @matteorenzi
 Period: January - December 2015 
 Number of tweets: 3.077.867
 Number of tweets analysed: 275.768 (9%) 
 Network information:
 75.410 nodes
 - 44.712 users - 30.698 hashtag 256.615 unique connection 3,4 avg. node connections
 
 @matteorenzi:
 626 hashtag/user mentioned 180.162 mention received Top mentioned user:
 @matteorenzi @pdnetwork @beppe_grillo Top Hashtag:
 #renzi
 #pd #lavoltabuona Local Global Self-
 referential Non Self- referential Political sphere Media sphere Mainstream News National politics International politics User or Hashtag Mention Legend: Most mentioned Less mentioned Network showed above represents 0,2% of total network from which are excluded nodes with less than 600 edges
  36. 36. #terrorismo #isis #giubileo #sicurezza #criminalità #poliziadistato #idoneipoliziadistato @angealfa @palazzo_chigi @viminale @senatoripd @matteorichetti #cairo #egyptian #israel #libia #eu @paologentiloni @robertapinotti @ministerodifesa @alsisiofficial @onuitalia @cnbc #giubileo2015 #expo2015 #polizia #assembleapd @matteorenzi @pdnetwork @lauraboldrini @marinasereni @montecitorio @renatobrunetta @r_formigoni @ilgiornale @fattoquotidiano @la_stampa @ilmattinale #tunisie #tunisia @fhollande @elysee @federicamog @martinshulz @rainews @foresightnewsuk @foresightnewsus NATIONAL SECURITY TERROR ATTACKS ITALIAN POLITICS & PRESS@matteorenzi @pdnetwork #terrorismo #isis #sicurezza #giubileo @angealfa @fhollande @paologentiloni MATTEO RENZI - TWITTER NETWORK ON TERRORISM 36 Source: Twitter
 Language: Italian, English, German, Spanish, French 
 Keyword: Leader’s official profile & Terrorismo, Terrorism, Terrorisme, Terrorismus Period: January - December 2015
 Number of tweets: 1.412
 Top mentioned user:
 @matteorenzi 
 @angelafa
 @pdnetwork
 
 Top Hashtag:
 #terrorismo #sicurezza
 #giubileo Network showed above represents 40% of total network, selecting the 4 biggest clusters. Legend: Most mentioned Less mentioned FOREIGN POLITICS User or Hashtag Mention Cluster
  37. 37. 37 ONLINE REPUTATION MONITORING
 (ITALIAN & ENGLISH LANGUAGE)
  38. 38. METHODOLOGY - ONLINE REPUTATION MONITORING (ORM) 38 Quantitative analysis: Trend & Channel distribution Period: January - December 2015 Source: Online news, Social Networks, Blog, Forum Keywords: Every leaders’ Name and Surname (e.g. Matteo Renzi) Qualitative analysis: Tag Cloud, Topics distribution & Sentiment analysis Period: January - December 2015 Source: Twitter Keywords: Every leaders’ Name and Surname (e.g. Matteo Renzi) Minimum follower number: 2.000 
 Sample Methodology: Twitter contents has been divided into 2 different clusters: Tweets published by users with a follower base within 2.000 and 500.000. Tweets published by users with over 500.000 followers. The difference between the two clusters match the relevance of users on the twitter network, in particular, the 2nd cluster represents mainstream news and notorious persons handles. A total of 10.000 tweets have been analysed by extracting a random sample with the following numeric characteristics: 3.000 contents for Renzi and Cameron (2.000 from the 1st cluster and 1.000 from the 2nd cluster) 1.000 contents for Hollande, Merkel, Rajoy and Tsipras (700 from the 1st cluster 300 from the 2nd cluster).
  39. 39. MATTEO RENZI - NUMBER OF RESULTS & TREND 39 200.000 300.000 400.000 500.000 January Febrary March April May June July August September October November December 4.486.809Total contents Jan. -> Dec. 2015 January & May 2015 Italicum Monthly Results Highest month Period Perimeter: Online news, Social Networks, Blog, Forum content containing leaders’ name in one of this languages: EN, IT. Media Owned and Retweets excluded. Period Jan-Dec 2015
  40. 40. MATTEO RENZI - SOURCES DISTRIBUTION & TAG CLOUD 40 Social 86% News 5% Blog 7% You Tube 2% SOURCES TAG CLOUD Perimeter: Online news, Social Networks, Blog, Forum content containing leaders’ name in one of this languages: EN, IT. Media Owned and Retweets excluded. Period Jan-Dec 2015
  41. 41. MATTEO RENZI - TOPICS & SENTIMENT 41 HOT TOPICS SENTIMENT Italy growth
 Jobs Act (New permanent contracts)2% 73% 25% Reforms 
 Regional Elections
 Refugees 
 Expo 2015 Generic comments on the leadership
 Jobs Act
 School
 Marino resignation Current news Generic Criticism/Approval Reforms Economy & Taxes Other (25%) 25% 16% 15% 11% Elections & Consensus rate8% • Coalition sphere • Foreign politics • Immigration/refugees • Official meetings Perimeter: Sentiment and topics are on Twitter results containing leaders’ name in one of this languages: EN, IT. Media Owned and Retweets excluded. Period Jan-Dec 2015
  42. 42. DOING.COM Roma Via di Santa Teresa 35 Milano Via Vespri Siciliani 9 +39 06.33.27.45 +39 02.00.69.90.00 newbusiness@doing,com THANKS

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