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Rome,
March 2016
PRIME “SOCIAL” MINISTERS

A SOCIAL MEDIA ANALYSIS OF 6 EUROPEAN LEADERS



DAVID CAMERON FOCUS
What is a social media analysis?
• The collection and analysis of datas coming from the official social media profiles of the...
The Twitter and Facebook profiles of the political leaders have been analysed mainly focusing on three different perspective...
Furthermore, a social network connections analysis on the politicians’ twitter handles, has been carried out taking into
c...
2015 INTERNATIONAL KEY EVENTS
5
January February March April May June July August September October
7th:
Charlie
Hebdo
Att...
6
POPULARITY
FACEBOOK ANALYSIS
POPULARITY
7
DAVID CAMERON - POPULARITY
8
+1.328,27
Average Change of Fans per Day
+484.817
Total Change of fans
in the period
921.886
...
9
DAVID CAMERON - DAILY MAX. GROWTH IN FANS
8th May. 2015
+ 22,1k
Fans change in the day
Jan. -> Dec. 2015
Image Source
DAVID CAMERON - FANBASE INTERESTS
10
Jan. -> Dec. 2015
Strong links with both french/US
politicians and institutions
The m...
TWITTER ANALYSIS
POPULARITY
11
DAVID CAMERON - POPULARITY
12
+1.162
Average Change of Follower
per Day
+353.394
Total Change of follower
in the period
1....
Jan. -> Dec. 2015
13
DAVID CAMERON - DAILY MAX. GROWTH IN FOLLOWERS
8th May. 2015
+ 34,2k
Followers change in the day
FOLLOWERS DEMOGRAPHICS
14
Based on a 5k followers sample for each profile
DAVID CAMERON
43%
57%
Jan. -> Dec. 2015
DAVID CAMERON - GEOLOCALISATION
15
Jan. -> Dec. 2015
Uk Prime Minister's followers
in Europe can be mainly found
in France...
16
CONTENT
QUANTITATIVE ANALYSIS
CONTENT
17
DAVID CAMERON - PUBLISHED POSTS ON FACEBOOK
18
Status Photo Link Video Album
11
86
23
176
203
9,5
499
Published posts
Aver...
DAVID CAMERON- PUBLISHED POSTS ON TWITTER
19
0
75
150
225
300
Lun Mar Mer Gio Ven Sab Dom
13,7
712
Published tweets
Averag...
TOPICS AND POSTING STYLE QUALITATIVE ANALYSIS
CONTENT
20
21
DAVID CAMERON - PUBLISHED POSTS TOPICS
Jan. -> Dec. 2015
Campaigning
Current news/Comments
Economy & Taxes
Jobs
Other (...
DAVID CAMERON - MONTH BY MONTH PUBLISHED POSTS TOPICS
22
0
5
10
15
20
25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
E...
DAVID CAMERON - POSTING STYLE
23
• On his Facebook page, David Cameron shares
40% of text-only posts and almost as many
co...
24
ENGAGEMENT
FACEBOOK ENGAGEMENT
ENGAGEMENT
25
DAVID CAMERON - ENGAGEMENT
26
Jan. -> Dec. 2015
Average post engagement:
2.048 Comments
6.559 Like
897 Shares
9%
22%
69%
L...
DAVID CAMERON - TOP 3 POST PER ENGAGEMENT
27
Here's to a brighter future for everyone.
69.364Like
8th May 2015
https://www...
TWITTER ENGAGEMENT
ENGAGEMENT
28
DAVID CAMERON- ENGAGEMENT
29
Average Interactions per
tweet:
410 Retweets
221
20%
42%
38%
Retweet
Likes
Replies
Jan. -> De...
DAVID CAMERON - TOP 3 POST PER ENGAGEMENT
30
I am shocked by events in Paris tonight.
Our thoughts and prayers are with th...
31
TWITTER REACH
BENCHMARK - TWITTER REACH
32
Reach calculated during the week 21st - 28th of February 2016
Tsipras Rajoy Hollande CameronR...
33
TWITTER NETWORKS
METHODOLOGY - TWITTER NETWORKS
34
Social network analysis allows us to map a twitter network starting from a list of nodes...
DAVID CAMERON - TWITTER NETWORK
35
Source: Twitter

Language: Italian, English, German, Spanish, French 

Keyword: @david_...
#charliehebdo
#jesuischarlie
#isil
#merkel
@barackobama
@potus
@fhollande
@matteorenzi
@putin
@narendramodi
@hillaryclinto...
37
ONLINE REPUTATION MONITORING

(ITALIAN & ENGLISH LANGUAGE)
METHODOLOGY - ONLINE REPUTATION MONITORING (ORM)
38
Quantitative analysis: Trend & Channel distribution
Period: January - ...
DAVID CAMERON - NUMBER OF RESULTS & TREND
39
0
250.000
500.000
750.000
January Febrary March April May June July August Se...
DAVID CAMERON - SOURCES DISTRIBUTION & TAG CLOUD
40
Social
86%
News
7%
Blog
3%
You Tube
3%
SOURCES TAG CLOUD
Perimeter: On...
DAVID CAMERON - TOPICS & SENTIMENT
41
HOT TOPICS SENTIMENT
Government elections (Tories win) 

Strong statement against Te...
DOING.COM
Roma
Via di Santa Teresa 35
Milano
Via Vespri Siciliani 9
+39 06.33.27.45
+39 02.00.69.90.00
newbusiness@doing,c...
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Prime social ministers - David Cameron Analysis

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A social media analysis of 6 european leaders.
Focus on the UK PM David Cameron.
© DOING - Prime "Social" Ministers, March 2016

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Prime social ministers - David Cameron Analysis

  1. 1. Rome, March 2016 PRIME “SOCIAL” MINISTERS
 A SOCIAL MEDIA ANALYSIS OF 6 EUROPEAN LEADERS
 
 DAVID CAMERON FOCUS
  2. 2. What is a social media analysis? • The collection and analysis of datas coming from the official social media profiles of the politicians considered. Subjects of analysis • Profiles considered: Facebook, Twitter and Youtube (benchmark only) official profiles of 6 european politicians: Matteo Renzi, Alexis Tsipras (for twitter @tsipras_eu had been considered among the two profiles), Angela Merkel, Mariano Rajoy, François Hollande, David Cameron. • Popularity: analysis of fan/follower base: trend evolution, days with main growth, demographics and geolocalisation characteristics and fanbase interests; • Content Analysis: qualitative and quantitative analysis of the posting made by the politicians; • Engagement: analysis of the interactions received by the politician’s posts/accounts; • Twitter network: connections network around the leaders’ twitter profiles; • Reach Twitter: potential reach of the twitter profiles. • Online Reputation Monitoring: a quali-quantitative analysis on the conversations on the 6 politicians outside their official social media profiles. Period taken into consideration. • January - December 2015 INTRODUCTION 2
  3. 3. The Twitter and Facebook profiles of the political leaders have been analysed mainly focusing on three different perspectives. Popularity: the size of the fan/follower base had been measured on the the first day of each month from January to December 2015. Two different focuses have then been analyzed on social media channels: the interests of the most active Facebook fans are shown in a map of the other pages they have been active on whereas Twitter followers gave us insights on demographic data (sex ratio calculated on a 5k sample for each profile) and on geolocalisation of the users that did interact with the political leader in the month of January 2016. Analysis of the entirety of content published online by political leaders provides qualitative and quantitative insights on their social media behavior. Besides the mere quantitative metrics, the different posting styles, main topics dealt with and different kind of posts have been analyzed. Engagement: to retrieve data on how engaging the contents published by political leaders are and compare it in spite of the fan/ follower bases size differences, the index that has been chosen is the engagement rate per 1000 fans/followers. On Facebook the engagement is calculated from Likes, Comments and Shares, whereas on Twitter it’s the Retweets, Replies and Likes that have been included. Furthermore, the Twitter Reach has been calculated to figure how many users each political leaders can actually reach with their tweets (the reach has been analyzed on a week-long time sample). METHODOLOGY 3
  4. 4. Furthermore, a social network connections analysis on the politicians’ twitter handles, has been carried out taking into consideration the total number of mentions received by every profile during 2015 in the five languages: italian, english, spanish, german, french.* An additional analysis of this kind has been made on every politician considering the terrorism-related mentions received: that means tweets both containing a mention to the leader (#merkel for Angela Merkel that doesn’t have an official twitter profile) and almost one terrorism-related keyword in the five language of analysis (terrorismo, terrorism, terrorisme, terrorismus…). The analysis is enriched by a focus on the leaders’ online reputation (results outside the social media owned profiles) that, along with a quantitative/trend analysis on the online conversations, presents a qualitative part on the most discussed topics and on the sentiment of every politician on the whole 2015 year as a result of a manual analysis of over 10.000 in topic tweets. 
 Among the different tools used to carry out the analysis for the different “chapters”: Radian6, Talkwalker, SocialBakers, FanpageKarma, Gephi… METHODOLOGY/2 4 *sample: 10.000 contents per every week ordering the users per follower number
  5. 5. 2015 INTERNATIONAL KEY EVENTS 5 January February March April May June July August September October 7th: Charlie Hebdo Attack 18th: Bardo National Museum Attack 2nd: Garissa University Attack 7th: General Elections 14th: Local Elections 5th: Grexit Referendum 14th: Agreement 
 for a Third Greek Bailout 3rd: Syrian Child Aylan Drowns 31st: Russian Plane Crash in Sina November December 13th: Paris Terror Attacks 20th: General Elections 24th: German wings Plane Crash 25th: Earthquake 19th: Mediter-
 ranean Migrant Shipwreck 23rd:
 Special EU Council on Migrant Crisis 31st: Local Elections 26th: Sousse 
 Attack 12th: Agreement 
 at EU 
 Summit on Greece Debt 14th: Iran Nuclear Deal 23rd: Special EU Council
 on Immigration 18th: Volkswagen Emissions Scandal 24th: Mecca Haji’s Stampede 24th: Russian Warplane Shot down by Turkish Army 12th: Climate Change Agreement at COP21 Conference 28th: EU Referendum Act Introduced in the House of Commons 28th: EU Referendum Act Introduced in the House of Commons 20th: General Elections
  6. 6. 6 POPULARITY
  7. 7. FACEBOOK ANALYSIS POPULARITY 7
  8. 8. DAVID CAMERON - POPULARITY 8 +1.328,27 Average Change of Fans per Day +484.817 Total Change of fans in the period 921.886 Jan. -> Dec. 2015 400.000 537.500 675.000 812.500 950.000 1 Jan 1 Feb 1 Mar 1 Apr 1 May 1 Jun 1 Jul 1 Aug 1 Sep 1 Oct 1 Nov 1 Dec 1 Jan N. of Likers Fanbase on 31st of December The growth is steady but there are 2 small peaks: regarding General Elections during May and the non-authorised biography published in Novmeber
  9. 9. 9 DAVID CAMERON - DAILY MAX. GROWTH IN FANS 8th May. 2015 + 22,1k Fans change in the day Jan. -> Dec. 2015 Image Source
  10. 10. DAVID CAMERON - FANBASE INTERESTS 10 Jan. -> Dec. 2015 Strong links with both french/US politicians and institutions The most active fans of the page are also active fans on the linked pages in the graph.
  11. 11. TWITTER ANALYSIS POPULARITY 11
  12. 12. DAVID CAMERON - POPULARITY 12 +1.162 Average Change of Follower per Day +353.394 Total Change of follower in the period 1.316.256 Jan. -> Dec. 2015 850.000 975.000 1.100.000 1.225.000 1.350.000 1 Jan 1 Feb 1 Mar 1 Apr 1 May 1 Jun 1 Jul 1 Aug 1 Sep 1 Oct 1 Nov 1 Dec 1 Jan Follower on 31st of December N. of Followers The growth is steady but there is a small peak after the General Elections, held on May 7th, and the introduction in House of Commons of the European Union Referendum Act, about Brexit, on May 28th.
  13. 13. Jan. -> Dec. 2015 13 DAVID CAMERON - DAILY MAX. GROWTH IN FOLLOWERS 8th May. 2015 + 34,2k Followers change in the day
  14. 14. FOLLOWERS DEMOGRAPHICS 14 Based on a 5k followers sample for each profile DAVID CAMERON 43% 57% Jan. -> Dec. 2015
  15. 15. DAVID CAMERON - GEOLOCALISATION 15 Jan. -> Dec. 2015 Uk Prime Minister's followers in Europe can be mainly found in France and Benelux area. Worldwide, David Cameron has followers many in the eastern area of the United States, central America, India and sub-saharan Africa. Geolocalisation of the followers that interacted with the official twitter profiles during January 2016
  16. 16. 16 CONTENT
  17. 17. QUANTITATIVE ANALYSIS CONTENT 17
  18. 18. DAVID CAMERON - PUBLISHED POSTS ON FACEBOOK 18 Status Photo Link Video Album 11 86 23 176 203 9,5 499 Published posts Average published posts per week Jan. -> Dec. 2015 20 of the total were promoted posts Promoted posts were focused on Campaigning during the first half of the year and on Terrorism measures and British People Achievements in the world during the second part of the year
  19. 19. DAVID CAMERON- PUBLISHED POSTS ON TWITTER 19 0 75 150 225 300 Lun Mar Mer Gio Ven Sab Dom 13,7 712 Published tweets Average published tweets per week Jan. -> Dec. 2015 97% 3% 0% Tweets Retweets Replies N. of tweets published per day of the week
  20. 20. TOPICS AND POSTING STYLE QUALITATIVE ANALYSIS CONTENT 20
  21. 21. 21 DAVID CAMERON - PUBLISHED POSTS TOPICS Jan. -> Dec. 2015 Campaigning Current news/Comments Economy & Taxes Jobs Other (33%) 26% 19% 16% 10% Education6% • Cabinet appointments • Terrorism • Foreign politics • Europea Union • Immigration • Health • Climate • Justice • Innovation • Dynamic approach to social media, with backstage insights and cabinet designations announced on Twitter; • Frequent campaigning, both on government initiatives as well as challenging political rivals, especially before elections; • Focus on Economy and Jobs and attention to diversity and minorities. Only few posts on Europe.
  22. 22. DAVID CAMERON - MONTH BY MONTH PUBLISHED POSTS TOPICS 22 0 5 10 15 20 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Economy (27%) Current news (27%) Jobs (15%) Economy (27%) Jobs (27%) Current news (17%) Campaigning (32%) Economy (22%) Current news (20%) Campaigning (48%) Economy (17%) Jobs (13%) Campaigning (68%) Current news (13%) Economy (7,9%) Campaigning (27%) Economy (12%) Education (12%) Current news (29%) Terrorism (17%) Economy (17%) Current news (44%) Economy (22%) Jobs (22%) Immigration (25%) Education (25%) Current news (25%) Current news (27%) Terrorism (13%) Campaigning (10%) 0 5 10 15 20 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Economy (26%) Current news (25%) Campaigning (16%) Economy (21%) Current news (17%) Campaigning (16%) Campaigning (27%) Economy (22%) Current news (21%) Campaigning (42%) Economy (22%) Current news (12%) Ministers appointments (45%) Campaigning (30%) Economy (9,1%) Current news (30%) Economy (30%) Education (11%) Terrorism (23%) Current news (27%) Economy (13%) Economy (27%) Campaigning (27%) Current news (27%) Immigration (33%) Education (26%) Current news (18%) Current news (25%) Foreign politics (17%) Campaigning (15%) Current news (43%) Terrorism (22%) Campaigning (17%) Current news (23%) Climate (23%) Campaigning (23%) Terrorism (33%) Current news (25%) EU (11%) Climate (31%) Current news (27%) Terrorism (11%) The monthly percentage is calculated on the total of the 12 months of analysis (100%). Monthly Post % Monthly Post % General elections May 7th Most Recurring topic: Economy Most Recurring topic: Economy
  23. 23. DAVID CAMERON - POSTING STYLE 23 • On his Facebook page, David Cameron shares 40% of text-only posts and almost as many contents with pictures or albums.
 • The majority of his statuses without pictures are comments on current news. • The pictures are usually used for electoral campaigning - government elections were held on May 7th - and the image quality is high. • England Prime Minister sometimes uses videos to communicate directly with citizens. Jan. -> Dec. 2015
  24. 24. 24 ENGAGEMENT
  25. 25. FACEBOOK ENGAGEMENT ENGAGEMENT 25
  26. 26. DAVID CAMERON - ENGAGEMENT 26 Jan. -> Dec. 2015 Average post engagement: 2.048 Comments 6.559 Like 897 Shares 9% 22% 69% Like Comments Shares 4.473.201 Total interactions 499 published posts 16,18Engagement Rate
 Average tweet interactions 
 per 1.000 fans* *Considering the average post interaction per 1.000 fans allows to compare pages with very different fanbase numbers.
  27. 27. DAVID CAMERON - TOP 3 POST PER ENGAGEMENT 27 Here's to a brighter future for everyone. 69.364Like 8th May 2015 https://www.facebook.com/matteorenziufficiale/posts/ Comments Share 15.303 14.019 I am shocked by events in Paris tonight. Our thoughts and prayers are with the French people. We will do whatever we can to help. 97.047Like 14th November 2015 Comments Share 14.626 4.792 I've asked for a national minute's silence on Friday at noon in memory of those murdered in the Tunisia terror attacks. 51.696Like 29th June 2015 Comments Share 4.935 37.753 Jan. -> Dec. 2015
  28. 28. TWITTER ENGAGEMENT ENGAGEMENT 28
  29. 29. DAVID CAMERON- ENGAGEMENT 29 Average Interactions per tweet: 410 Retweets 221 20% 42% 38% Retweet Likes Replies Jan. -> Dec. 2015 458 Likes Replies 1,07Engagement Rate
 Average tweet interactions 
 per 1.000 followers* 775.988 Total interactions 712 published posts Tot. Mentions received 2.669.856 *Considering the average post interaction per 1.000 followers allows to compare accounts with very different follower base numbers. Mentions are not considered interactions to tweets obviously.
  30. 30. DAVID CAMERON - TOP 3 POST PER ENGAGEMENT 30 I am shocked by events in Paris tonight. Our thoughts and prayers are with the French people. We will do whatever we can to help. 18.159RTs 14th November 2015 Likes 14.372 Replies 1.588 The murders in Paris are sickening. We stand with the French people in the fight against terror and defending the freedom of the press. 12.565RTs 7th January 2015 Likes 5.667 Replies 128 Here's to a brighter future for everyone. 10.190RTs 7th May 2015 Likes 13.627 Replies 1.968 Jan. -> Dec. 2015
  31. 31. 31 TWITTER REACH
  32. 32. BENCHMARK - TWITTER REACH 32 Reach calculated during the week 21st - 28th of February 2016 Tsipras Rajoy Hollande CameronRenzi 2,3 mln 11,6 mln 260 k 2 mln 1,2 mln 9,8 mln 1,5 mln 2,5 mln 1,4 mln 5,5 mln Followers Reach
  33. 33. 33 TWITTER NETWORKS
  34. 34. METHODOLOGY - TWITTER NETWORKS 34 Social network analysis allows us to map a twitter network starting from a list of nodes (the points visualised on the net show a single user or hashtag) and a list of relations (any connection shown with an arrow is a mention) through the use of different softwares that give the possibility to choose within different representation procedures (layout algorithm) in order to organize the network and nodes distances according to various criteria. Nodes, labels and arrows dimensions reflect the number of entry connections (mentions), and give an idea of the relevant user/ hashtag related with the analysed topic. Sample: Every leader’s network have been realised by extracting a sample of tweets (during 2015) containing a direct mention to the leader’s account adding the total of the tweets published by the leader. Sampling procedure extracted a max of 10.000 tweet per week ordered by user’s followers. After the sampling procedure retweets have been excluded.
  35. 35. DAVID CAMERON - TWITTER NETWORK 35 Source: Twitter
 Language: Italian, English, German, Spanish, French 
 Keyword: @david_cameron Period: January - December 2015
 Number of tweets: 2.669.856
 Number of tweets analysed: 277.350 (10%) Network information:
 84.185 nodes
 - 64.028 users - 20.157 hashtag 205.132 unique connection 2,4 avg. node connections
 
 @david_cameron:
 273 hashtag/user mentioned 162.221 mention received Top mentioned user:
 @david_cameron 
 @conservatives
 @ed_miliband
 
 Top Hashtag:
 #ge2015 #pmqs
 #uk Network showed above represents 0,1% of total network from which are excluded nodes with less than 400 edges Local Global Political sphere Media sphere Self-
 referential Non Self- referential Mainstream News National politics International politics User or Hashtag Mention Legend: Most mentioned Less mentioned
  36. 36. #charliehebdo #jesuischarlie #isil #merkel @barackobama @potus @fhollande @matteorenzi @putin @narendramodi @hillaryclinton @nentanyahu @un @ed_miliband @carolinelucas @bbcpolitics @bbcr4today @guardian @telegrphnews #biafrance #freebiafra #nnamdi #jihadagainstisis @david_cameron @tonyblaireoffice @majoroflondon @cabinetofficeuk @thinkbiafra @nnamdikanu1 @mqiuk #terrorism #tunisia #extremism #mfi #immigration @foreignofficce @ecrime_congress @antitalibanisis @evil_daesh @isil_satan @usaandeurope @reuters POLITICAL COALITION WORLD’S LEADERS
 SUPPORT CRITICAL POSITIONS
 AGAINST THE PM ANTI-ISIS EXTREMISTS @david_cameron #terrorism @ed_miliband @barackobama @un @potus @narendramodi @fhollande DAVID CAMERON - TWITTER NETWORK ON TERRORISM 36 Source: Twitter
 Language: Italian, English, German, Spanish, French 
 Keyword: Leader’s official profile & Terrorismo, Terrorism, Terrorisme, Terrorismus Period: January - December 2015
 Number of tweets: 2.834
 Top mentioned user:
 @david_cameron 
 @barackobama @fhollande
 
 Top Hashtag:
 #terrorism #mehdifoundation
 #messiafoundation Network showed above represents 27% of total network, selecting the 4 biggest clusters. User or Hashtag Mention Legend: Cluster Most mentioned Less mentioned
  37. 37. 37 ONLINE REPUTATION MONITORING
 (ITALIAN & ENGLISH LANGUAGE)
  38. 38. METHODOLOGY - ONLINE REPUTATION MONITORING (ORM) 38 Quantitative analysis: Trend & Channel distribution Period: January - December 2015 Source: Online news, Social Networks, Blog, Forum Keywords: Every leaders’ Name and Surname (e.g. Matteo Renzi) Qualitative analysis: Tag Cloud, Topics distribution & Sentiment analysis Period: January - December 2015 Source: Twitter Keywords: Every leaders’ Name and Surname (e.g. Matteo Renzi) Minimum follower number: 2.000 
 Sample Methodology: Twitter contents has been divided into 2 different clusters: Tweets published by users with a follower base within 2.000 and 500.000. Tweets published by users with over 500.000 followers. The difference between the two clusters match the relevance of users on the twitter network, in particular, the 2nd cluster represents mainstream news and notorious persons handles. A total of 10.000 tweets have been analysed by extracting a random sample with the following numeric characteristics: 3.000 contents for Renzi and Cameron (2.000 from the 1st cluster and 1.000 from the 2nd cluster) 1.000 contents for Hollande, Merkel, Rajoy and Tsipras (700 from the 1st cluster 300 from the 2nd cluster).
  39. 39. DAVID CAMERON - NUMBER OF RESULTS & TREND 39 0 250.000 500.000 750.000 January Febrary March April May June July August September October November December Jan. -> Dec. 2015 May 2015 Government Election Monthly Results Highest month Period 5.186.382Total contents Perimeter: Online news, Social Networks, Blog, Forum content containing leaders’ name in one of this languages: EN, IT. Media Owned and Retweets excluded. Period Jan-Dec 2015
  40. 40. DAVID CAMERON - SOURCES DISTRIBUTION & TAG CLOUD 40 Social 86% News 7% Blog 3% You Tube 3% SOURCES TAG CLOUD Perimeter: Online news, Social Networks, Blog, Forum content containing leaders’ name in one of this languages: EN, IT. Media Owned and Retweets excluded. Period Jan-Dec 2015
  41. 41. DAVID CAMERON - TOPICS & SENTIMENT 41 HOT TOPICS SENTIMENT Government elections (Tories win) 
 Strong statement against Terrorism (Tunisia, Charlie Hebdo and Paris). 2% 62% 36% Government elections (TV debates, Q&A, polls) Brexit EU Referendum
 Terrorism
 Foreign Politics (Middle East relations)
 Immigration policies. Satire on the Tories and on the PM
 Economy & Tax 
 Health Satire contents Government Election Terrorism Others (28%) 26% 20% 11% 9% 6% Personal life Economy & Tax • Current News • European Union • Official Meetings • Immigration/ refugees Perimeter: Sentiment and topics are on Twitter results containing leaders’ name in one of this languages: EN, IT. Media Owned and Retweets excluded. Period Jan-Dec 2015
  42. 42. DOING.COM Roma Via di Santa Teresa 35 Milano Via Vespri Siciliani 9 +39 06.33.27.45 +39 02.00.69.90.00 newbusiness@doing,com THANKS

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