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Innovation management

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Innovation management

  1. 1. Innovation management Dr Kristiina Meltovaara
  2. 2. Innovation management • In this section we will : • What innovation is • Different types on innovations • What we mean by innovation management • Innovative environments • Some innovation tools
  3. 3. The aim is to learn & understand • the nature and importance of innovation • factors associated with the development of a culture of innovation • the innovation process from idea generation, to the management of the implementation.
  4. 4. What is innovation • Ideas? • Innovations are ideas that are turned into prototypes • And successfull products or processes
  5. 5. INNOVATION • Invention: new product/process • Innovation is the commercialization of the invention itself • Invention refers to new concepts or products that derive from individual’s ideas or from scientific research. • Innovation is converting ideas to numbers
  6. 6. INNOVATION CAN HAVE DIFFERENT MEANINGS • new on the world market (first mobile phone, microwave, car) • new in one specific industry, but already established in another industry (gillette =>nespresso) • to new to a company (new product line, new type of business, insurance companies building their own hospitals) • Product improvements (almost all products on the market) • Market positioning (Haagen Daaz)
  7. 7. https://www.youtube.com/watch?v=20lADuaLeTk Innovations in health care https://www.youtube.com/watch?v=fe0pYUXvM5Y
  8. 8. Precourse assignment …… • Reflect on • innovations you have come across your work and in your organizations • How these innovations have affected your work Recall the innovations you have reflected on - first indepently - then discuss in groups and share your innovations
  9. 9. An innovation can be • Pushed • Company driven /New technology, new product, new service • A pushed process is based on existing or newly invented technology, that the organization has access to, and tries to find profitable applications for. • Pulled • A pulled process is based on finding areas where customers needs are not met, and then find solutions to those needs. • => understanding of market and its need essential in both cases
  10. 10. Innovations can be • Product innovations • Process innovations • Market placement innovations • Sales process - Xerox, where they failed when they tried to sell copiers but then when on to great success when they began leasing them. • Business model is an idea about why people will pay more than it costs you to produce a product or service..
  11. 11. https://www.youtube.com/watch?v=zBNvV73MG6A
  12. 12. Innovations come in waves
  13. 13. https://www.cnbc.com/2017/12/07/innovation-is-key-to- solving-americas-health-care-problems.html
  14. 14. Find creative ideas with which your company or organization can become more innovative • First – on your own: Try to find 5 ideas with which the innovativeness of an organization/your organisation can be improved.
  15. 15. Find creative ideas with which your company or organization can become more innovative • First – on your own: Try to find 5 ideas with which the innovativeness of an organization/your organisation can be improved. • Discuss you ideas with another student. Choose 4 best innovative ideas
  16. 16. Find creative ideas with which your company or organization can become more innovative • First – on your own: Try to find 5 ideas with which the innovativeness of an organization/your organisation can be improved. • Discuss you ideas with another student. Choose 4 best ones innovative ideas • Same in a group of six students, choose 2 best ones
  17. 17. Find creative ideas with which your company or organization can become more innovative • First – on your own: Try to find 5 ideas with which the innovativeness of an organization/your organisation can be improved. • Discuss you ideas with another student. Choose 4 best ones innovative ideas • Same in a group of six students, choose 2 best ones • Each group then presents their ideas
  18. 18. Find creative ideas with which your company or organization can become more innovative • First – on your own: Try to find 5 ideas with which the innovativeness of an organization/your organisation can be improved. • Discuss you ideas with another student. Choose 4 best ones innovative ideas • Same in a group of six students, choose 2 best ones • Each group then presents their ideas • => each participant gives a vote to the best idea
  19. 19. Innovation management
  20. 20. Innovation management • Management" is a term that is constantly used in companies. He/she is responsible for managing a task and coordinating activities to achieve a defined purpose and goals. • innovation management is the systematic promotion of innovations in organizations and includes tasks of planning, organization, management and control. • Innovation management involves the process of managing an organization's innovation procedure, starting at the initial stage of ideation, to its final stage of successful implementation. It encompasses the decisions, activities and practices of devising and implementing an innovation strategy.
  21. 21. https://www.youtube.com/watch?v=IFerjdndiRU
  22. 22. Which path do we choose – innovation strategy • If we want to sell more of a product or service 1. Do we alter /improve the product? 2. Process innovation: change the process 3. Marketing innovation: A new marketing campaign….. 4. Management innovation: new business model, new kind of partners, new way of recruiting people
  23. 23. https://www.accenture.com/us- en/insights/health/healthcare-innovation-clear-vision-hazy- execution
  24. 24. ACHIEVING INNOVATION MANAGEMENT SUCCESS • For innovation management process to be successful, it is essential that the company support an innovation culture and make employees feel valued. This will encourage employees to generate quality ideas in return.
  25. 25. Innovative environments • At 3M, employees are paid for spending 15% of their time creating whatever they want. • The Post-It-Note was created by a couple of employees that used their 15% time to generate the idea and champion it through the 3M System. • Google has adopted a similar system as part of their innovation framework since it pays employees for spending 20% of their time on whatever projects they want • Drug companies have entire R&D departments devoted to break though/radical innovations
  26. 26. Other practices you can find in innovative organizations • Taking the lead – think in a different way • Smooth flow of information – good communication and collaboration also with customers • Always look for creative and novel ideas and strategies – weak signals • System for generating ideas • An artistic workplace • innovation-friendly environment: resources, it, infrastucture…. • leadership team that inspires ideas • Measuring the innovation: money, time, amount
  27. 27. Innovation process
  28. 28. Group discussion What are the biggest drivers and barriers of innovation in your organization ?
  29. 29. Innovation tools • Creativity is not a gift but a skill we can train with proper tools.
  30. 30. Innovation tools • Divergence tools, focused on the generation of as many ideas as possible. • Convergence tools, which strive to analyze, filter and merge ideas, in order to select the best ones
  31. 31. Innovation tools • Divergence tools • generate as many ideas as possible during a short time span, usually a few minutes during an ideation session. • basic rule here : not to criticize or judge new ideas as they come • Innovators should let their brains run free to generate as many possibilities as they can
  32. 32. Examples of divergence tools • The “three ifs” • looking at your situation in a different way • ask ourselves what would happen if our situation was different in three • What would happen if I change my client? • What would happen if I have another marketing approach? • What would happen if I change my suppliers? • challenge our assumptions and change our perspective
  33. 33. Examples of divergence tools • Trend & technology benchmarking • select several trend technologies, and try to figure out how to implement them in our company. • Brainstorming: Unstructured generation of ideas in a short space of time without judgement. • Journalling: Using a journal to write down thoughts as they occur spontaneously. Capturing these to use as a stimulus for ideas at a later date.
  34. 34. Innovation tools • Convergence tools, focus on analysis and synthesis, rather than idea generation. • Many people might think that this kind of work is not creative, but in fact, it is. If we want to successfully finish any innovation process, running only the ideation step is useless. We should also have a clear method to filter the best ideas, leaving apart those not worthy enough, and focusing on the best ones.
  35. 35. Innovation management tools Mind mapping • note-taking and note-making that literally "maps out" your ideas. • Highly effective way of getting information in and out of your brain
  36. 36. Innovation tools • Design thinking • https://www.youtube.com/watch?v=z9tnFEfS4J4
  37. 37. Innovation tools • Six Thinking Modes: Put On a Different ‘Hat’ • Team members are asked to adopt a metaphorical hat that represents a mode of thinking, ensuring that every idea will be evaluated by the criteria of judgment, optimism, information, emotions, creativity and process. Six Thinking Modes works especially well with controversial ideas because it allows for objectivity and evaluation of pros and cons.
  38. 38. Innovation tools • Hundred euro test, or idea shopping • useful for rating ideas. • several value propositions to a selected audience, asking people to buy whatever proposition they want with just 100 euros. Euros can be freely allocated and expended in several places or in just one. No prices are set, so everybody gives to a particular idea whatever they think is worth paying. • fund distribution shows most popular ideas. • valuable feedback from outsiders, filtering ideas and leaving aside prejudices.
  39. 39. Every organisation needs to change and innovate to survive https://www.youtube.com/watch?v=Uzw5o2gWj4A

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