POPULAR AND UP-AND-COMING
SOCIAL MEDIA PLATFORMS
WHO ARE WE?
• Tony Dobies, senior writer for University
Relations/News
– @DOBIEST on social media

• Candace Nelson, senio...
WHY IS SOCIAL MEDIA
IMPORTANT?
•
•
•
•

People spend time on social media sites.
It’s not going away anytime soon.
It’s a ...
YOU PROBABLY ALREADY HAVE
QUESTIONS HUH?
FACEBOOK
• 1.23 billion monthly users (757 million visit
each day)
• The age of the average user continues to go
up.
• The...
FACEBOOK
• Fan pages
• Likes
FACEBOOK
• News feed
FACEBOOK
• Shares
• Likes
• Comments
FACEBOOK
•
•
•
•
•

Personal, in-depth stories
Photos/videos/graphics
Posts that allow for commenting
Share content
No cha...
FACEBOOK
FACEBOOK
FACEBOOK
FACEBOOK QUESTIONS?
TWITTER
• 241 million monthly users (100 million daily)
• Younger audience than Facebook
• The “immediate” social media ne...
TWITTER
• Timeline
TWITTER
• 140-character
limit
TWITTER
• Replies
• Favorites
• Retweets
TWITTER
• Hashtags
TWITTER
•
•
•
•
•
•

Timely, newsworthy content
Simple (140 characters only!)
Drive people to your website with links.
Pho...
TWITTER
TWITTER
TWITTER
FACEBOOK VS. TWITTER
• Two different platforms, two different uses
• Don’t connect the two.
• Remember your audience will ...
QUESTIONS ABOUT TWITTER
LINKEDIN
• 187 million monthly users
• Average person spends just 17 minutes per
month
• Audience mainly alumni
• The “pro...
LINKEDIN
• Make connections
– Interact with colleagues/current
students/alumni

• Job searches/postings
– Share relevant p...
LINKEDIN
LINKEDIN
LINKEDIN
LINKEDIN QUESTIONS
INSTAGRAM
•
•
•
•

150 million monthly users (75 million daily)
16 billion photos shared
Younger audience
The “visual” soc...
INSTAGRAM
•
•
•
•

Photos and 15-second videos
No links
Available mainly through smartphone app
Link your Facebook and Twi...
INSTAGRAM
• Post things that are visually appealing and
out-of-the-ordinary
• Share others’ stunning content
• Don’t over-...
INSTAGRAM
INSTAGRAM
INSTAGRAM
INSTAGRAM QUESTIONS
GOOGLE+
• 300 million monthly users
• Average user spends less than seven
minutes per month on Google+
• Hybrid between Fa...
GOOGLE+
• Circles
• It’s Google. You should be there.
• Google Hangouts
GOOGLE+
GOOGLE+ QUESTIONS
PINTEREST
•
•
•
•
•

70 million total users
98 minutes per month
Women make up 80 percent of the audience
Lifestyle-focuse...
PINTEREST
• Pins, re-pins, boards
• Visual content (infographics)
• Categorize your content
PINTEREST
PINTEREST QUESTIONS?
YOUTUBE
• Second-most visited website
• Video content – active, visual
• Also: Vimeo
BLOGGER/WORDPRESS
•
•
•
•
•
•

Where “social media” started
Creative content from the “every man”
Informal, conversational...
FOURSQUARE
• Location-based
• Check ins, rewards frequent visitors,
discounts, reviews, advice
TUMBLR
•
•
•
•

Microblogging
Visual (gifs)
Nerdy, internet-savvy audience
No news element needed
SNAPCHAT
• Photos and video that delete after viewing
• Young audience
• Most personal form of social media
VINE
•
•
•
•
•

Six-second videos
Young audience (high school, some college)
Less relevance than in December 2013
Cult fol...
REDDIT
•
•
•
•
•

User-based voting on content
Most popular content moves to the top
Geeky, genuine
“Ask Me Anything”
Sub-...
FLICKR
•
•
•
•

Photo-based
Large photo galleries
Ability to comment, download for free
Keeps photos in high/original reso...
AND SOME YOU MAY HAVE
NEVER HEARD OF BEFORE …
•
•
•
•
•

Pheed
Medium
Storify/Rebel Mouse
Gentlemint
Slideshare
FINAL THOUGHTS
• Photos/videos/graphics
• Engage when you can
• Share when you can
FINAL THOUGHTS
• Each platform is different. Treat them
differently.
• Try everything. You don’t have to stay.
• Social me...
NEXT WORKSHOP
• Developing a successful social media
strategy
– Friday, March 21
10-11:30 a.m. -or- 1:30-3 p.m.
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Popular and up-and-coming social media platforms - West Virginia University

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This is a presentation from a workshop that took place on Feb. 26 at West Virginia University. Tony Dobies and Candace Nelson presented the material.

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  • Excited to be here … because social media is so important
  • Who has social media accounts? Who runs them at wvu? Who has more than just a twitter and facebook acct for wvu?Social media is where people go to gather for info and to spend time and have fun – they are here … we should be too! THERE ARE NO RULES!
  • There are no fine-tuned social media rules … only what works and what doesn’t work based on experiencesTons of stuff going over today … we want this to be open and honest and questions should be askedAs many as possible – no stupid questions
  • More than any other social site – it’s the largestVery active user base Talk about how teens are starting to leave because more and more parents and grandparents are joining – so for WVU this is a good platform for alumni/parents50 million pages (I have a ton of statistics that tell you just how big it is, but I won’t go through them all)Since 2011, 25 percent decrease in number of 13-17Since that time, 80 percent growth in 55 and over – 45 percent of 65 yr olds and older use or have used FB70 percent of parents of teens are on FB
  • These get viewed two-times more frequently than the average updateGraphics/photos/video are for all social – but I’ll keep saying it (say something about being three times more likely to be viewed if it has photo or video)
  • What are the goals?
  • What are the goals?Our equivalent is the flying wv cookie
  • What are the goals?
  • Audience is teens and young adults … it continue to gets older, as wellPeople are 47 percent more likely to visit a brand’s website if they follow it on twitterMajority of views come from mobile
  • 5 times more likely to visit if photo/video/graphic140 characters forces you to be brief/quick, so it became a big thing with journalists and some people wanted out of facebookYou don’t want to be talking at them, you want to be talking with them!
  • Goals: Take advantage of eventsIt’s what your audience wants to read
  • Engage with them!
  • Find an example to talk about
  • *** MAKE SURE TO SAY THAT FB/TWITTER ARE MOST POPULAR AND LARGEST – THESE OTHERS ARE NICHE AND MAY NOT BE FOR YOU – depends on your audience- Be selective about which accounts you use – it’s better to be good at one than bad at three or four94 percent of recruiters for jobs vet candidates through linkedin30 million recent grads on here
  • Goals?
  • Goals?
  • Web version is there but you can’t post
  • Goals?
  • Goals?
  • Helps improve search
  • Google is most visited site, Facebook after YouTubeAnother situation where content needs to fit the medium (interviews aren’t really video)
  • Stanford example
  • Visitor’s center (re-trace steps) example
  • Promptedinstagram to get videoDirectly connects to twitter
  • Trend to have social sites are much more specific and focused on a particuar topic
  • Don’t make assumptions. Find evidence to support the use of certain types of social media. Try to look at every single person that follows/likes youSocial media is personal and interactive – don’t just post linksThink mobile at all times – don’t share something that isn’t mobile friendly.Don’t gauge your success on how many followers you have.
  • Popular and up-and-coming social media platforms - West Virginia University

    1. 1. POPULAR AND UP-AND-COMING SOCIAL MEDIA PLATFORMS
    2. 2. WHO ARE WE? • Tony Dobies, senior writer for University Relations/News – @DOBIEST on social media • Candace Nelson, senior writer for University Relations/News – @Candace07 on social media
    3. 3. WHY IS SOCIAL MEDIA IMPORTANT? • • • • People spend time on social media sites. It’s not going away anytime soon. It’s a great way to stay connected. Constantly changes. Keep up!
    4. 4. YOU PROBABLY ALREADY HAVE QUESTIONS HUH?
    5. 5. FACEBOOK • 1.23 billion monthly users (757 million visit each day) • The age of the average user continues to go up. • The “older” social media network
    6. 6. FACEBOOK • Fan pages • Likes
    7. 7. FACEBOOK • News feed
    8. 8. FACEBOOK • Shares • Likes • Comments
    9. 9. FACEBOOK • • • • • Personal, in-depth stories Photos/videos/graphics Posts that allow for commenting Share content No character limit
    10. 10. FACEBOOK
    11. 11. FACEBOOK
    12. 12. FACEBOOK
    13. 13. FACEBOOK QUESTIONS?
    14. 14. TWITTER • 241 million monthly users (100 million daily) • Younger audience than Facebook • The “immediate” social media network
    15. 15. TWITTER • Timeline
    16. 16. TWITTER • 140-character limit
    17. 17. TWITTER • Replies • Favorites • Retweets
    18. 18. TWITTER • Hashtags
    19. 19. TWITTER • • • • • • Timely, newsworthy content Simple (140 characters only!) Drive people to your website with links. Photos/videos/graphics Share content you like via retweets. Engage with your followers.
    20. 20. TWITTER
    21. 21. TWITTER
    22. 22. TWITTER
    23. 23. FACEBOOK VS. TWITTER • Two different platforms, two different uses • Don’t connect the two. • Remember your audience will likely be different between the two.
    24. 24. QUESTIONS ABOUT TWITTER
    25. 25. LINKEDIN • 187 million monthly users • Average person spends just 17 minutes per month • Audience mainly alumni • The “professional” social network
    26. 26. LINKEDIN • Make connections – Interact with colleagues/current students/alumni • Job searches/postings – Share relevant professional content
    27. 27. LINKEDIN
    28. 28. LINKEDIN
    29. 29. LINKEDIN
    30. 30. LINKEDIN QUESTIONS
    31. 31. INSTAGRAM • • • • 150 million monthly users (75 million daily) 16 billion photos shared Younger audience The “visual” social network
    32. 32. INSTAGRAM • • • • Photos and 15-second videos No links Available mainly through smartphone app Link your Facebook and Twitter accounts.
    33. 33. INSTAGRAM • Post things that are visually appealing and out-of-the-ordinary • Share others’ stunning content • Don’t over-post • Limit one post per event (collage)
    34. 34. INSTAGRAM
    35. 35. INSTAGRAM
    36. 36. INSTAGRAM
    37. 37. INSTAGRAM QUESTIONS
    38. 38. GOOGLE+ • 300 million monthly users • Average user spends less than seven minutes per month on Google+ • Hybrid between Facebook/LinkedIn • The “geeky” social media network
    39. 39. GOOGLE+ • Circles • It’s Google. You should be there. • Google Hangouts
    40. 40. GOOGLE+
    41. 41. GOOGLE+ QUESTIONS
    42. 42. PINTEREST • • • • • 70 million total users 98 minutes per month Women make up 80 percent of the audience Lifestyle-focused content The “woman’s” social media network
    43. 43. PINTEREST • Pins, re-pins, boards • Visual content (infographics) • Categorize your content
    44. 44. PINTEREST
    45. 45. PINTEREST QUESTIONS?
    46. 46. YOUTUBE • Second-most visited website • Video content – active, visual • Also: Vimeo
    47. 47. BLOGGER/WORDPRESS • • • • • • Where “social media” started Creative content from the “every man” Informal, conversational Lighter content Ongoing stories It can live on your website
    48. 48. FOURSQUARE • Location-based • Check ins, rewards frequent visitors, discounts, reviews, advice
    49. 49. TUMBLR • • • • Microblogging Visual (gifs) Nerdy, internet-savvy audience No news element needed
    50. 50. SNAPCHAT • Photos and video that delete after viewing • Young audience • Most personal form of social media
    51. 51. VINE • • • • • Six-second videos Young audience (high school, some college) Less relevance than in December 2013 Cult following Funny plays well here
    52. 52. REDDIT • • • • • User-based voting on content Most popular content moves to the top Geeky, genuine “Ask Me Anything” Sub-reddits
    53. 53. FLICKR • • • • Photo-based Large photo galleries Ability to comment, download for free Keeps photos in high/original resolution
    54. 54. AND SOME YOU MAY HAVE NEVER HEARD OF BEFORE … • • • • • Pheed Medium Storify/Rebel Mouse Gentlemint Slideshare
    55. 55. FINAL THOUGHTS • Photos/videos/graphics • Engage when you can • Share when you can
    56. 56. FINAL THOUGHTS • Each platform is different. Treat them differently. • Try everything. You don’t have to stay. • Social media can be a gamble, but the positives outweigh the negatives. • Don’t settle for not having a strategy.
    57. 57. NEXT WORKSHOP • Developing a successful social media strategy – Friday, March 21 10-11:30 a.m. -or- 1:30-3 p.m.

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