Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Littlewoods Ireland: From Catalogues to Mobile
Geoff Scully
Twitter: @geoff161
Our Purpose
Our Transformation
Customer at the core
The Past
• Catalogue focus
• 7 to 10 day delivery
• Minimal competition
• Embedded pricing
• No brand awareness in retail ...
1 Million Books
Per Annum
Today
• Over 200k Active customers
• 1.5 million parcels
• Free Shipping
• Ireland’s Largest Online Dept Store
• Starting ...
Digital Business
• 86% of sales now online
• 74% reduction in book volumes
• Over 50% of sessions now on mobile
Digital Focus
• Digital mind-set
• Customer obsessed
• Product led
• Innovative
Investing in our customer base
• Free returns
• Pricing strategy
• ATL activity to drive retention
Pricing
Free Shipping
Dedicated Contact Centre Team
Brand Equity
Data
Recruitment, Retention, Reactivation
Personalisation
Personalisation
Attribution
Mobile
“The move from online to mobile has been at break-neck speed”
Connected
Omni-Platform
The Future
Thank you.
Twitter: @geoff161
Upcoming SlideShare
Loading in …5
×

Geoff Scully, Littlewoods Ireland DMXDublin 2014 - From Catalogues to Mobile

905 views

Published on

The Littlewoods Ireland brand has evolved
from being a well established catalogue
brand to Ireland’s Leading Online Dept Store.
With 90% of sales now online and 100%
growth in the past 6 years the brand is set
to grow further as Ireland moves slowly out
of recession. Geoff Scully will discuss the
challenges the brand faced in the transition
to becoming an online retailer and the plans
for future growth, including the growing
importance of attribution and the roll out
of personalisation.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Geoff Scully, Littlewoods Ireland DMXDublin 2014 - From Catalogues to Mobile

  1. 1. Littlewoods Ireland: From Catalogues to Mobile Geoff Scully Twitter: @geoff161
  2. 2. Our Purpose
  3. 3. Our Transformation
  4. 4. Customer at the core
  5. 5. The Past • Catalogue focus • 7 to 10 day delivery • Minimal competition • Embedded pricing • No brand awareness in retail market
  6. 6. 1 Million Books Per Annum
  7. 7. Today • Over 200k Active customers • 1.5 million parcels • Free Shipping • Ireland’s Largest Online Dept Store • Starting to innovate
  8. 8. Digital Business • 86% of sales now online • 74% reduction in book volumes • Over 50% of sessions now on mobile
  9. 9. Digital Focus • Digital mind-set • Customer obsessed • Product led • Innovative
  10. 10. Investing in our customer base • Free returns • Pricing strategy • ATL activity to drive retention
  11. 11. Pricing
  12. 12. Free Shipping
  13. 13. Dedicated Contact Centre Team
  14. 14. Brand Equity
  15. 15. Data Recruitment, Retention, Reactivation
  16. 16. Personalisation
  17. 17. Personalisation
  18. 18. Attribution
  19. 19. Mobile “The move from online to mobile has been at break-neck speed”
  20. 20. Connected
  21. 21. Omni-Platform
  22. 22. The Future
  23. 23. Thank you. Twitter: @geoff161

×