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Fabio Molle, Funky Christmas Jumpers DMX Dublin 2014 - Learn How to Build Advocates and Drive

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Sales to Over 50 Countries Using Basic
Digital Marketing Techniques
FunkyChristmasJumpers.com is Ireland’s
original Christmas jumper company. Their
jumpers have been seen on major celebs such
as One Direction’s Harry Styles, Niall Horan,
pop sensation Rita Ora, golfer Rory McIlroy and
numerous other celebs and sports stars. With
only a 10 week operating/marketing period
each year Fabio will explain the importance of
planning a digital marketing strategy as well as
the key strategies that have helped them grow
their brand internationally with sales from 55
countries in 2013.

Published in: Marketing
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Fabio Molle, Funky Christmas Jumpers DMX Dublin 2014 - Learn How to Build Advocates and Drive

  1. 1. 50 and Learn drive how using sales to digital build marketing over advocates to countries techniques . @fabmol@fabmol
  2. 2. MARCH
  3. 3. SEPTEMBER
  4. 4. NOVEMBER
  5. 5. DECEMBER
  6. 6. Orders from 55 Countries 250K Unique Visitors 800K Page Views FUNKY REACH OCT 15 - DEC 21
  7. 7. Advocates Word of Mouth Celebs Planning Mobile Social Media Email Support Online/ Offline Strategy
  8. 8. Planning Content Budget Schedule
  9. 9. COMBINE ONLINE & OFFLINE STRATEGY
  10. 10. Use interactive displays to bring offline people online
  11. 11. 5146 PHOTOS 806K IMPRESSIONS 57K PICTURE INTERACTIONS 5 WEEKS WITHVON BISMARK
  12. 12. WORD OF MOUTH TRAVELS 1ST CLASS
  13. 13. 1 4 7 10 13 Maximum linear order referral of each sale in 60 day campaign 13 7 Quicker shipping times result in each order having a greater potential to bring in more organic referral sales 2012 2013
  14. 14. 177% 189% 300% 188% 246% 588%
  15. 15. • Shipping • ResponseTime SPEED IS KING
  16. 16. No excuses for not replying to questions.
  17. 17. Quality content grows organically
  18. 18. Use Email to Supercharge your Facebook & twitter posts
  19. 19. 57% OF VISITS ARE FROM TABLET + MOBILE
  20. 20. Oct - Dec Site Sources (2013 v 2012) Views Revenue Mobile 108% 74% Tablet 178% 70% Desktop 6% -14%
  21. 21. Don’t contact the celeb, contact the celebs personnel
  22. 22. The Celeb Trainer PA Stylist Hair Make Up Family Agent X
  23. 23. • 61K Retweets • 82K Favorites
  24. 24. KEYTAKE AWAYS • Speed up your shipping • Speed up your responses • Quality content • Mobile/tablet friendly • Inspector gadget mode
  25. 25. THANKYOU @fabmol @xmasjumpers

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