Looking for content marketing best practice, here are 7 rules that your content marketing design can’t ignore.
1.Provide a clear User Path
2.Keep Design consistency
3.Show more. Tell less
4.Optimize for different Device
5.Enable virality
6.Make call to action pop
7.Offer the right price
10. JUST LIKE YOUR MESSAGING,
CONTENT MARKETING DESIGN HAS TO
HAVE A CONSISTENT FLOW
FOR EXAMPLE:
THE LOOK & FEEL OF A CTA SHOULD COMPLEMENT
THE LANDING PAGE THAT IT LEADS TO.
12. IMAGES AND VIDEOS CAN HELP YOU TELL
YOUR STORY WITH LESS CLICKS AND LESS
READING
INSTEAD OF WRITING LONG DESCRIPTIONS OR
EXPLANATIONS, INCORPORATE VISUALS AND
INTERACTIVE CONTENT
14. THE AVERAGE USER WILL NOT WAIT MORE
THAN 6 SECONDS TO SEE IF YOUR CONTENT
IS OPTIMIZED FOR MOBILE.
TECHNOLOGIES LIKE RESPONSIVE DESIGN CAN
HELP YOU ENSURE THAT YOUR CONTENT WORKS
ON ANY SCREEN SIZE.
16. SOCIAL NETWORKING SITES ACCOUNT FOR
THE MOST REFERRAL TRAFFIC TO ALMOST
ALL WEBSITES, JUST BEHIND ORGANIC
SEARCH.
17. ADD SHARING BUTTONS FOR THE SOCIAL
NETWORKS THAT YOUR TARGET AUDIENCE
USES THE MOST.
YOU CAN ALSO SIMPLIFY SHARING STEPS BY
INCLUDING EMBED CODES RIGHT BELOW VIDEOS,
INFOGRAPHICS, AND OTHER VISUALS
19. CTAs HAVE TO STAND OUT
FROM THE REST OF THE PAGE
SO THAT IT’S EASY FOR PROSPECTS
TO KNOW WHERE TO CLICK ONCE THEY DECIDE TO
TAKE THE NEXT STEP
20. FROM CHOOSING THE RIGHT SIZE
(BIGGER ISN’T ALWAYS BETTER),
TO USING COLORS THAT POP, AND
LEAVING ENOUGH SPACING AROUND
BUTTONS
DIFFERENT VERSIONS OF CTAS
SHOULD BE CONTINUALLY TESTED.