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A to z digital glossary


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DMTI (Digital Marketing Training Institute) has shared a brief A to Z glossary of the key terms from the Digital Industry. Go through and update your knowledge on Digital Stuff.

Published in: Social Media, Technology, Design

A to z digital glossary

  1. 1. A to Z of Digital Media Alphabetical Glossary
  2. 2. A – A/B Split Testing A/B testing is a simple way to test changes to your page against the current design or content and determine which ones produce positive results.
  3. 3. B– Behavioral Targeting A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected about an individual’s Web browsing behavior and targets accordingly.
  4. 4. C – Click Through Rate The percentage of people visiting a web page who access a hypertext link to a particular advertisement.
  5. 5. D – Deep Linking Deep linking exists when a user clicks on a link and is taken to a page that is not the homepage, but another page that exists within the site's structure. The landing page where the user is taken to is usually one that is not easily found within the site. Landing URL Deep Link 3 Deep Link 2 Deep Link 1 Home URL
  6. 6. E - Encryption Encryption is the process of encoding messages or information in such a way that only authorized parties can read it
  7. 7. F - Flog A Flog or Fake blog is an electronic communication form that appears to originate from a credible, non-biased source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint.
  8. 8. G - GPRS Stands for General Packet Radio Service. Delivers wireless packet data services to GSMGlobal System for Mobile Communications) customers
  9. 9. H - HTTP The format most commonly used to transfer documents on the World Wide Web.
  10. 10. I – IP Address Internet protocol numerical address assigned to each computer on the Internet so that its location and activities can be distinguished from those of other computers.
  11. 11. J – Jump Page Ad Microsite which is reached via click- through from button or banner ad. The jump page itself can list several topics, which are linked to either the advertiser's site or the publisher's site.
  12. 12. K – KEI Analysis Keyword Effectiveness Indicator (KEI) is designed to measure and quantify the quality and worth of a search term.
  13. 13. L – Link Bait A technique for providing useful content that attracts links from other web pages. Particularly applicable when creating content that appeals to social networks and/or bloggers.
  14. 14. M – Metadata Data that provides information about other data. This includes descriptions of the characteristics of information, such as quality, origin, context, content and structure.
  15. 15. N – Netiquette A term that is used to describe the informal rules of conduct ("do's and don'ts") of online behavior
  16. 16. O – ORM Online Reputation Management - the only way you can measure what is being said about your company, product and business methods online.
  17. 17. P – Phishing A criminal activity where “Phishers” attempt to fraudulently acquire sensitive information, such as passwords and credit card details. Often this is done by masquerading as something the victim is likely to trust via some form of electronic communication like email, IM or even telephone.
  18. 18. Q – Quality Score Quality Score is a variable used by Google, Yahoo! (called Quality Index), and Bing that can influence both the rank and cost per click (CPC) of ads. To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score
  19. 19. R – Referral When an 3rd party site/blog/individual recommend a site, product or service provider to a second individual or company.
  20. 20. S – Search Engine Algorithm The program which search engines use to judge these factors and rank webpages in their SERPs is called their ranking algorithm.
  21. 21. T – Tactic Specific details or parts of a strategy that will contribute to accomplishing a goal. Can be a method or an action.
  22. 22. U – Unique Visitors The number of individual people visiting the website at least once within a specific period of time. Each individual is only counted once.
  23. 23. V – Visit An interaction by an individual with a website consisting of one or more page views within a specified period of time.
  24. 24. W – Web Server A remote third-party computer whose job it is to deal with requests coming from web browsers
  25. 25. X – XML eXtensible Markup Language. A standard used for creating structured documents.
  26. 26. Y – Yield The percentage of clicks vs. impressions on an ad within a specific page. Also called ad click rate.
  27. 27. Z – Zone-file A zone file typically contains information that defines mappings between domain names and IP addresses and can also contain reverse mappings which can resolve IP addresses into domain names.
  28. 28. To Keep Up With More Digital Media Updates Connect With Us At: Www.Facebook.Com/Dmtiindia Www.Twitter.Com/Dmtiindia