QR Code Presentation


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Email me with any questions or suggestions: lafeb at dmdservice dot com. This PPT was created in order to present to a local Meetup group. However, the meeting came and went without a single attendee (out of a possibility of 180). It appears they know everything there is to know about QR codes. Therefore, I have uploaded my presentation in hopes someone wanting/needing this information can make good use of it. Enjoy!

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QR Code Presentation

  1. 1. QR Codes (2D Barcodes)<br />
  2. 2. Basic Premise<br />Created by Denso Wave in 1994 <br />Track parts in vehicle manufacturing <br />QR Code is free to use by anyone<br />Consider as digital attachment (email analogy)<br />Pique interest<br />Area is precious (entire ad as QR Code)<br />Hyperlink for print (turn ink into bits!)<br />
  3. 3. QR Generation<br />Google Chart API (not dynamic - verify)<br />Plethora of others<br />
  4. 4. Simplicity<br />
  5. 5. Scanning Apps<br />Android; Barcode Scanner by Zxing Team!<br />iOS; search it and good luck…<br />
  6. 6. Tracking<br />URL Builder + GA<br />Goo.gl option<br />Not dynamic, mycod.es defunct (killerstartups.com)<br />Tracking.qrme.co.uk (poor url)<br />Considering home brew solution<br />
  7. 7. Best Practice<br />Digital vs Traditional (godaddy)<br />Platform/destination (personal experience)<br />Placement (size, location, accessability)<br />Clarity<br />Giveaways, discounts, free tickets, exclusive material compels consumers<br />Avoid simple offers of a chance to view advertisement or link to website<br />Provide experience that is exclusive, dynamic and interactive<br />
  8. 8. Why care?<br />Cell phones are ubiquitous <br />90% + keep cell phones within arm’s at all times (70% + people actually take phone to bed)<br />Wallets reported missing in 26 hrs; phones within 68 minutes (Unisys)<br />Manufacturer’s preloading devices with scanners<br />
  9. 9. 14 million in US scanned QR Code this June<br />6.2% of the total mobile users<br />QR users more likely to be male (60.5%), between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%)<br />Magazines/newspapers preferred media(49.4%), followed by product packaging, (34.3%). <br />preferred place to scan: home (58%); retail stores (39.4%). <br />(report was based on sample of 14,452 adults)http://mashable.com/2011/08/12/qr-codes-study-14-million-users<br />
  10. 10. Who uses them?<br />Ubiquitous<br />Fortune 500 Companies<br />Macy’s, Heinz, Bed Bath and Beyond, Godaddy, Magazines, newspapers, digital, print, video, everyone, even YOU!<br />
  11. 11. Case Study<br />
  12. 12. Be Creative – show photos<br />Clothing/ jewelry<br />Logo<br />Product tags (prescription refill, reorders, etc)<br />Business card<br />Stickers<br />Coupons<br />Exclusive material<br />Tattoos<br />Tonight’s presentation…<br />
  13. 13. Creating Interest…<br />
  14. 14.
  15. 15. http://www.dailymail.co.uk/femail/article-2023726/Beach-volleyball-stars-sign-deal-advertising-bikini-clad-behinds.html<br />
  16. 16. Animated Tattoo?<br />
  17. 17. Future?<br />iQR (http://2d-code.co.uk/iqr-qr-code/)<br />MS tag (http://tag.microsoft.com/home.aspx)<br />
  18. 18.
  19. 19. Resources<br />Google search “dynamic QR code (tracking)”<br />Scantag.com<br />Qrme.co.uk <br />Myqr.co<br />Qreatebuzz.com<br />2d-code.co.uk<br />Qrstuff.com (paid option)<br />Mashable.com search<br />Delicious.com search<br />