Maino creating a better audience 3d entertainment summit

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Presentation at the 3D Users Technology Summit, Hollywood, CA

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Maino creating a better audience 3d entertainment summit

  1. 1. Binocular Vision as a Medical Issue
  2. 2. Improving Binocular Vision Creating a Better Audience
  3. 3. Dominick M. Maino, OD, MEd, FAAO, FCOVD-A <ul><li>Professor of Pediatrics/Binocular Vision </li></ul><ul><li>Illinois Eye Institute/Illinois College of Optometry </li></ul><ul><li>Chicago, Il </li></ul><ul><li>American Optometric Association </li></ul><ul><li>Spokesperson on 3D Vision Syndrome </li></ul><ul><li>3D in the Classroom Project Team Member </li></ul><ul><li>Optometry & Vision Development </li></ul><ul><li>Editor, College of Optometrists in Vision Development </li></ul>
  4. 4. Improving Technology but Not Creating a Better Audience 1920’s Image Credit : Baird Television Today
  5. 5. Improving Technology but Not Creating a Better Audience 1953 Image Credit: Mystic Cinema Today Image Credit: Joystiq
  6. 6. Improving Technology but Not Creating a Better Gamer Image Credit: Daily Motion 3D Image Credit: Nintendo
  7. 7. Improving Classroom Technology but Have Not Created a Better Student Image Credit: American Optometric Association Image Credit: mkrstovic.edublogs.org
  8. 8. Scope of The Problem Amblyopia 2% (6,239,043 US) Strabismus 2-5% (15,597,609 US Accommodation 2.5-9.2% (28,699,600 US) Eye Coordination (CI 7%) Up to 25% (77,988,195 US) Vertical Misalignment 7-52% (162,215,135 US) US Census Bureau: U.S. 311,952,183 World 6,954,459,463 AOA Clinical Guidelines: http://www.aoa.org/x4813.xml US Census: http://www.census.gov/main/www/popclock.html
  9. 9. Scope of The Problem http://www.revoptom.com/cmsdocuments/2011/6/0611_b+l_13thedition.pdf Maino D, Chase C. Asthenopia: Technology Induced Visual Impairment. Rev Optometry. 2011;June Supplement Part 2: 28-35. Bausch+Lomb Needs, Symptoms, Incidence, Global Eye Health Trends (NSIGHT) Study. Market Probe Europe: December 2009 3,800 subjects, 15 to 65 y/o, seven different countries (China, Korea, Japan, France, Italy, United Kingdom, United States)
  10. 10. So How Do We Improve Binocular Vision to Create a Better Audience ? (Improving audience enjoyment, satisfaction, and involvement in all things 3D?)
  11. 11. So How Do We Improve Binocular Vision to Create a Better Audience ? #1 Note Symptoms #2 Diagnose the Problem #3 Treat the Problem
  12. 12. Creating a Better Audience New, Improved, Engaged, Audience Who Wants to View 3D Content in all Its Forms! Image Credit: American Optometric Association
  13. 13. The 3D’s of 3D Viewing: D iscomfort, D izziness and Lack of D epth D iscomfort: Since 3D viewing is based on the eyes converging in front of or beyond the screen, viewing 3D images can potentially create eyestrain and headaches
  14. 14. The 3D’s of 3D Viewing: D iscomfort, D izziness and Lack of D epth D izziness: 3D technology can exaggerate visually induced motion sickness …causing consumers to feel dizzy or nauseous during or after viewing 3D content.
  15. 15. The 3D’s of 3D Viewing: D iscomfort, D izziness and Lack of D epth Lack of D epth: A viewer lacking binocular vision, simply won’t see 3D. While this doesn’t pose any problem viewing the screen, it serves as a “vision screening” that something is abnormal with the viewer’s binocular vision. Photo credit: Photobucket
  16. 16. Symptoms of 3D Vision Syndrome 3DVS symptoms: asthenopia, headaches, blurred vision, eyestrain, diplopia, dizziness/nausea and vision induced motion sickness All Technologically Induced! Image Credit: American Optometric Association
  17. 17. Symptoms of 3D Vision Syndrome Image Credit: American Optometric Association Pain, nausea, double vision…..or …. Image credit: squidoo.com/3d-animated-gif
  18. 18. Symptoms of 3D Vision Syndrome Image Credit: American Optometric Association … a happy, actively engaged users of 3D content?
  19. 19. Diagnosis : The 4 th D of 3D Viewing The fourth “D” of the 3D Stereoscopic 3D Viewing should be if you do not appreciate 3D or experience asthenopia while watching 3D content, you should immediately make an appointment with your D octor of Optometry
  20. 20. Diagnosis Maino D. Brock String Debuts at 2011 Consumer Electronics Show. Optom Vis Dev 2011;42(1):6-9.
  21. 21. Treatment Optometric Vision Therapy : …is a sequence of neurosensory and neuromuscular therapeutic activities individually prescribed …by the doctor to develop, rehabilitate and enhance visual skills and processing…. The use of lenses, prisms, filters, occluders, specialized instruments, and computer programs is an integral part of vision therapy. ….
  22. 22. Treatment <ul><li>Research has demonstrated optometric vision therapy is an effective treatment …for… </li></ul><ul><ul><li>• Ocular motility dysfunctions (eye movement disorders) </li></ul></ul><ul><ul><li>• Accommodative disorders (focusing problems) </li></ul></ul><ul><ul><li>Non-strabismic binocular disorders (inefficient eye teaming) </li></ul></ul><ul><ul><li>• Strabismus (misalignment of the eyes) </li></ul></ul><ul><ul><li>• Amblyopia (poorly developed vision) • </li></ul></ul>
  23. 23. Improving Patients One by One Patient #1 Maino D. The 3 D Vision Syndrome: A Case Report. American Academy of Optometry Annual Meeting 2010, San Francisco, CA 11/10 http://www.slideshare.net/DMAINO/3d-vision-syndrome
  24. 24. Improving Patients One by One Patient #1
  25. 25. Improving Patients One by One Patient #1 After completing a few weeks of home therapy, she texted me while watching a 3D movie and said: “I feel great! No nausea, no seeing double… No Pain! I’m enjoying the movie!
  26. 26. <ul><li>Improving Binocular Vision: Creating a Better Audience </li></ul><ul><li>Summary </li></ul><ul><li>Recognize many cannot take advantage of all that 3D has to offer. </li></ul><ul><li>Be aware of symptoms </li></ul><ul><li>Refer appropriately </li></ul><ul><li>Treat appropriately </li></ul><ul><li>Final Result: </li></ul><ul><li>New and Improved Audience for all things 3D! </li></ul>
  27. 27. Resources 3D Eye Health www.3deyehealth.org 3D in the Classroom, See Well-Learn Well American Optometric Association www.aoa.org College of Optometrists in Vision Development www.covd.org Optometric Extension Program Foundation www.oepf.org 3D@Home www.3dathomeconsortium.org Consumer Electronics Association www.ce.org Illinois College of Optometry/Illinois Eye Institute www.ico.edu BLOGS MainosMemos ( latest on BV/children’s vision research ) www.MainosMemos.blogspot.com VisionHelp www.visionhelp.wordpress.com/ Vision Performance Institute www.visionperformance.blogspot.com/
  28. 28. Resources Dominick M. Maino, OD, MEd, FAAO, FCOVD-A [email_address] SlideShare http://www.slideshare.net/DMAINO/
  29. 29. Questions? Dominick M. Maino, O.D., M.Ed., F.A.A.O . Professor, Pediatrics/Binocular Vision Service Illinois College of Optometry/Illinois Eye Institute 3241 S. Michigan Ave. Chicago, Il. 60616 312-949-7280 (Voice) 312-949-7358 (fax) dmaino@ico.edu www.ico.edu nw.optometry.net MainosMemos.blogspot.com

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