Creating a Better Audience 3D Entertainment Summit Hollywood, CA 9/11

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Creating a Better Audience 3D Entertainment Summit Hollywood, CA 9/11

  1. 1. 8/9/2011 Presenter, Presenter, Title, Title, Contact info Contact infoBinocular Vision as a Medical Issue Improving Binocular Vision Creating a Better Audience Presenter, Dominick M. Maino, OD, MEd, Title, Contact info FAAO, FCOVD-A Professor of Pediatrics/Binocular Vision Illinois Eye Institute/Illinois College of Optometry Improving Technology but Not Creating a Better Audience Chicago, Il American O t A i Optometric Association t i A i ti Spokesperson on 3D Vision Syndrome 3D in the Classroom Project Team Member Optometry & Vision Development Editor, College of Optometrists in Vision Development 1920’s Image Credit : Baird Television Today Presenter, Presenter, Title, Title, Contact info Contact info Improving Technology but Improving Technology but Not Creating a Better Audience Not Creating a Better Gamer Image Credit: Daily Motion 3D Image Credit: Nintendo1953 Image Credit: Mystic Cinema Today Image Credit: Joystiq 1
  2. 2. 8/9/2011 Presenter, Presenter, Title, Title, Contact info Contact info Improving Technology but Scope of The Problem Not Creating a Better Student Amblyopia 2% (6,239,043 US) Strabismus 2-5% (15,597,609 US Accommodation 2.5-9.2% (28,699,600 US) Eye Coordination (CI 7%) Up to 25% (77,988,195 US) Vertical Misalignment 7-52% (162,215,135 US) US Census Bureau: U.S. 311,952,183 World 6,954,459,463 Image Credit: American Optometric Association AOA Clinical Guidelines: http://www.aoa.org/x4813.xml US Census: http://www.census.gov/main/www/popclock.html Presenter, Presenter, Scope of The Title, Contact info Title, Contact info Problem Bausch+Lomb Needs, Symptoms, Incidence, So How Do We Improve Binocular Vision to Create a Better Audience? Global Eye Health Trends (NSIGHT) Study. Market Probe Europe: December 2009 3,800 subjects, 15 to 65 y/o, seven different countries (China, Korea, Japan, France, Italy, (Improving audience enjoyment, United Kingdom, United States) satisfaction, and involvement in all Maino D, Chase C. Asthenopia: Technology Induced Visual things 3D?) Impairment. Rev Optometry. 2011;June Supplement Part 2: 28-35. http://www.revoptom.com/cmsdocuments/2011/6/0611_b+l_13thedition.pdf Presenter, Presenter, Title, Title, Contact info Contact infoSo How Do We Improve Binocular Visionto Create a Better Audience? Creating a Better Audience#1 Note Symptoms New, Improved, Engaged,#2 Diagnose the Problem Audience Who Wants to#3 Treat the Problem View 3D Content in all Its Forms! Image Credit: American Optometric Association 2
  3. 3. 8/9/2011 The 3D’s of 3D Viewing: The 3D’s of 3D Viewing: Discomfort, Dizziness and Lack of Depth Discomfort, Dizziness and Lack of Depth Discomfort: Dizziness: 3D technology can exaggerate Since 3D viewing is based on visually induced motion the eyes converging in front of sickness …causing consumers or beyond the screen, viewing to feel dizzy or nauseous during 3D images can potentially or after viewing 3D content. create eyestrain and headaches The 3D’s of 3D Viewing: Symptoms of 3D Vision Syndrome Discomfort, Dizziness and Lack of Depth 3DVS symptoms: Lack of Depth: asthenopia, headaches, blurred A viewer lacking binocular vision, simply vision, eyestrain diplopia vision eyestrain, diplopia, won’t see 3D. While this doesn’t pose any dizziness/nausea and vision problem viewing the screen, it serves as a induced motion sickness “vision screening” that something is abnormal with the viewer’s binocular vision. All Technologically Induced! Image Credit: American Optometric Association Symptoms of 3D Vision Syndrome Symptoms of 3D Vision SyndromePain, nausea, double vision…..or …. …a happy, actively engaged users of 3D content?Image Credit: American Optometric Association Image credit: squidoo.com/3d-animated-gif Image Credit: American Optometric Association 3
  4. 4. 8/9/2011 Diagnosis: The 4th D of 3D Viewing Diagnosis The fourth “D” of the 3D Stereoscopic 3D Viewing should be if you do not appreciate 3D or experience asthenopia while watching 3D content, you should immediately make an appointment with your Doctor of Optometry Maino D. Brock String Debuts at 2011 Consumer Electronics Show. Optom Vis Dev 2011;42(1):6-9. Treatment Treatment Research has demonstrated optometric vision therapy is anOptometric Vision Therapy: …is a sequence of effective treatment …for…neurosensory and neuromuscular activities individually • Ocular motility dysfunctions (eye movement disorders)prescribed …by the doctor to develop, rehabilitate and • Non-strabismic binocular disorders (inefficient eye teaming)enhance visual skills and processing…. Th use of lenses, h i l kill d i The fl • Strabismus (misalignment of the eyes)prisms, filters, occluders, specialized instruments, and • Amblyopia (poorly developed vision)computer programs is an integral part of vision therapy. …. • Accommodative disorders (focusing problems) Improving Patients One by One Improving Patients One by One Patient #1 Patient #1 Maino D. The 3 D Vision Syndrome: A Case Report. American Academy of Optometry Annual Meeting 2010, San Francisco, CA 11/10 http://www.slideshare.net /DMAINO/3d-vision- syndrome 4
  5. 5. 8/9/2011 Improving Patients One by One Improving Binocular Vision: Creating a Better Audience Patient #1 Afterweeks of a few completing Summary home therapy, she 1. Recognize many cannot take advantage of all that 3D has to offer. texted me while 2. Be aware of symptoms watching a 3D 3. Refer appropriately movie and said: 4. 4 Treat appropriately “I feel great! No nausea, no seeing double… Final Result: No Pain! I’m enjoying the New and Improved Audience for all things 3D! movie! Presenter, Presenter, Title, Title, Contact info Contact info Resources3D Eye Health www.3deyehealth.org Resources 3D in the Classroom, See Well-Learn Well Dominick M. Maino, OD, MEd, FAAO, FCOVD-AAmerican Optometric Association www.aoa.orgCollege of Optometrists in Vision Development www.covd.org dmaino@ico.eduOptometric Education Program Foundation www oepf org www.oepf.org3D@Home www.3dathomeconsortium.org SlideShareConsumer Electronics Association www.ce.orgBLOGSMainosMemos ( latest on BV/children’s vision research )www.MainosMemos.blogspot.comVisionHelp www.visionhelp.wordpress.com/Vision Performance Institute www.visionperformance.blogspot.com/ Presenter, Title, Contact info Questions? Dominick M. Maino, O.D., M.Ed., F.A.A.O. Professor, Pediatrics/Binocular Vision Service Illinois College of Optometry/Illinois Eye Institute 3241 S. Michigan Ave. Chicago, Il. 60616 312-949-7280 (Voice) 312-949-7358 (fax) dmaino@ico.edu www.ico.edu nw.optometry.net 5

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