T Thursday – Sept. 22, 2011 8: :30 Opening Rema arks Riick Dean, Cha airman of the 3D@Home C Consortium Phhilip J. Corrive eau, Conferennce Chair 8::45 Keeynote Addre ess TBBD 9: :15 SEESSION 1: 3D D Signal Proceessing Bandwid dth is the nam me of the gam me to many se egments of Reesearch & the e User Experience the broaadcasting indu ustry. Wheth her you are on n the more or Moderator: Ph M hil Corriveau the less side of the ga ame we know w that we can n manipulate what is bbeing piped in nto homes an nd over satellites, worldwi de. But what t effect does subsampling and compres ssion have on n the perception by the bra ain of the end prod duct? This seession explor res some of th he latest thinking on solutions to the bandw width issues f facing 3D content. . 9: :15 Joorge Caviedes s & Sin Lin Wu u, Intels Digit tal Effects o of Post‐Proce essing on Ster reoscopic Vid deo Quality Home Group Post‐proocessing techniques are ef ffective mean ns for improvin ng video qual lity. For conveentional 2D vvideo, there exists a w well develope ed knowledge e base for thee application of post‐pprocessing teechniques and d for understa anding their effects o on video quality. However, , for stereosc copic 3D (S3D) viddeo, there is sstill much to learn about t the effects of post‐proocessing for m multiple views s. In this work k, we examine e the effect of f post‐proces ssing when ap pplied to S3D video ussing the same e fundamenta al techniques commonly applied tto 2D video. I In particular, we focus on the enhance ement of cont trast and coloor. The work w will shed light on tthe practical differences in n range, gains and settings s for 2D p rocessing wh hen applied to o 3D, as well aas the identific ation of unique 3D aspect ts which must t be addresse ed prior to th he effective ap pplication of post‐ processi ng to S3D. 9: :40 Namho Hur, ET TRI The Devvelopment of f the 3D TV Vi iewing Safety y Guidelines A reportt on the testin ng and develoopment of gu uidelines impleme ented for the Korean mark ket. This repo ort will include a an overview o of why they w were develop ped and the reaction n to their intro oduction. 10 0:05 SEESSION 2: Ap pplying Huma an Factors How do device manu ufacturers app ply the resear rch to their Reesearch to Di ifferent Devic ces product developments? 3D TV is probably the most Moderator: Ju M uan Reyes standardd, but what a bout the new w form factorss of 3D productss? Mobile, in ncluding phon ne and tablet bring their own neeeds for under rstanding the user experience. In this session, vendors will unveil their m methods of annswering these qu uestions and t the improvem ments needed d to move
this mar rket segment forward. 10 0:05 Paaul Panabake er, MasterIma age Autoste reoscopic 3D D Displays for r Mobile Devi ices oduction of 3 The intro 3D mobile pho ones begins the next wave of 3D displays t to launch widely into the c consumer marketpplace in the foorm of autost tereoscopic sm martphones and tabl et devices. These display ys differ from m 3D cinema and tele vision systemms as they pro ovide stereoscopic 3D viewing without glass ses. This pres sentation revviews the operatio on and charac cteristics of th hese autoster reoscopic devices, as well as ex xamining the u unique conte ent requiremments for qua ality 3D viewing on these d display types. 10 0:30 Br reak ‐ Visit th he Technology y Showcase 10 0:50 Ihhor Petelycky, , SpatialView Eye trac king and asso ociated techn nologies for ssingle user auto‐steereoscopic dis splay system ms This pressentation will focus on describing the a advantages of f adding aan eye‐trackin ng system to t the auto‐sterreoscopic display, the role of ey ye‐tracking in n the system, and some of the advaantages and d disadvantages s of this approach. Eye‐ tracking has been exp plored by a number of com mpanies for both lap ptop and mob bile applicatio ons, and we w will look at two impplementations s of this techn nology. 11 1:15 SEESSION 3: Measuring the User Many ex xperts around d the world are in the proc cess of Exxperience gatherin ng quantifiable evidence of f the impact oof 3D viewing g Moderator: Ch M hris Haws on huma ans ‐ both to confirm the e effects in makking public health p policy, but also o to understaand the econo omic benefits s that the boon in 3D c can bring to nnational econo omies. This session b brings togethher leading researchers fro om academia, , consorti a and federally funded res search presen nting their paths annd results. 11 1:15 Soophie Janicke e, Florida State University The Perssuasive Powe er of Narrativ ves: Compari ing Transpoortation in 3DD and 2D The pressent researchh examines th he relative advvantage of 3D technnology to trannsport viewers into a narrative world and howw the visual im magery might t foster transpportation‐ based beelief change. In addition, we explore th he impact of transporrtation on enj joyment of 3D narratives c compared to their 2D counterpartss. This work is of particula ar interest to content providers inccluding prosoocial messages within narrative es.
11 1:40 Dr. Min‐cheol W Whang, Sang‐Myung 3D Hum an Factors Ac ctivity (Resea arch & Standardization) in n Univ./3DFIA/KEA Humanfac ctor Korea Coommittee Chair, Korean Soociety for Emmotion & Sen nsibility Ergon nomics 12 2:10 IN NTERNATIO ONAL 3D F FAIR VIP LU UNCHEON TB BD Master of Cere M emonies: Rickk Dean Mini‐Keynote o M on 3D in the C Classroom byy Chris Haws Re ecognition of f Internationa al Cooperation n 2: :00 SE ESSION 3 con ntinues 2: :00 Ki iyoto Kanda, NewSight Jap pan & Koichi Update of 3D industr ry in Japan Im mai, 3D Consoortium ‐ 2: :20 hilip Corriveau, Intel & Cha Ph air, 3D@Homme Update of 3D@Homee Human Fac ctors Activity & Focus Human Factors s Steering Tea am 2: :40 Biin Tang, Direc ctor, C3D Update on C3D Human Factors Acctivities 3:00 rida State University Andy Ellis, Flor Psycholo ogical and Ph hysiological D Differences Beetween the 3D and 2 2D Gaming Ex xperience tudy, we target key psycho In this st ological and pphysiological phenom mena impacted d by stereosc copic technolo ogy: presence e, engagement, immersion n, arousal, an nd enjoyme ent. We exam mine these ph henomena in both 3D and 2D users s to effectivelly identify thee unique qual lities associate ed with “good” 3D games. Our goal is to better understa and the ways s that these ke ey variables a are differenttially impacteed by current gaming featu ures. 3: :30 Br reak ‐ Visit th he Technology y Showcase 4: :00 ‐ SEESSION 4: Pa anel Discussio on: What The gap bbetween rese earch and practice is sizabl le when it 5: :15 PM Tyype of Human Factors Res search Does comes to 3D. As we leearn more ab bout how the brain reacts th he Content Cr reation Comm munity Need to stereo scopic imagery, we gather r areas for mo ore research. orr Want? But how wwill those in t the creative ccommunity pu ut into Moderator: Ph M hil Lelyveld practice t the information now availa able to them?? As we learn n Paanelists: more theere are more n nuances and most stereog graphers and ● Bill Chapmann, Director of 3D others in the creation business kno ow that we haave only Prroduction, Tu urner Studios (tentative) begun to tap the innov vative uses fo or the next dimension for ● Buzz Hays, Soony 3D Techn nology Centerr film and t television. Th his panel will discuss how new ● Phil Captain 3D McNally, Imageworks informatiion is conveye ed to the creaative community, how it (tentative) should bee packaged to o be usable foor the commu unity and ● Howard Pos stley, 3ality Digital what perc centage of crreators will no ot pay any atttention. ● Sean Connolley, Indiana University 5::45 PM Tour, Dinne er & Netwo orking eve ent So ony 3D Technology Center & Sony Pictu ures Lot 6‐ ‐7 networking g & tours 7‐ ‐9 dinner
FRIDAY ‐ SEPT 23 8: :00 AM Fr riday Morning g Breakfast 8: :30 AM kuo Matsumoto, Fujiwara R Ik Rothchild The 3D new w Wave and n new Trend Matsumoto M This presenntation clarifie es the future of 3D conten nts as a key for 3D conssumer market t expansion a and contribution to increase thee 3D business s. In this pre esentation, FRRL provides the substannce and quantity trend of 3 3D contents, commentary y of the conteents delivery format and e evolution ana alysis of delivery andd platform thhat is diversifyying on the mmedium‐term perspectivee brought by f format chang ge, resulting s success of 3D consumer m market. 9: :00 SE ESSION 5: Bin nocular Visio on as an The creativ e community y can make as s many 3D mo ovies and Es ssential Healt th Concern television pprograms as they want, bu ut what portio on of the population really cant see it? Expert ts from the fieeld of vision answer this s question, as s well as describe the shad des of gray involved in the answer. They also ex xplore some r related questions o on childrens d development t of 3D capabilities and how binocu ular vision can n change over a persons lifetime. Finally, we explore the p public policy implications o of 3D and the view from t the optometr ric community y. 9: :00 Dr. Jim Sheedy y Whats pro oviding a supe erb and some etimes, less‐tthen optimal, , 3D experien nce in the ho ome and the c classroom? 9: :25 Maureen Powe M ers, Gemstone Institute Do You Kno ow if the Kids s are OK? 9: :45 Dr. Dominick M Maino, OD, ME FAAO, Ed, Improving B Binocular Vis sion ‐ Creatin ng a Better 3D D Audience FCCOVD-A; Profe essor of Although th he technology y to produce 3D viewing is s constantly Peediatrics/Binocular Vision, Illin nois Eye being impro oved, the sam me cannot be said for the 3 3D viewing Institute/Illinois College of Opto C ometry audience. T The human or rganism was n not created to necessarily be able to a always experi ience simulat ted 3D in an eenjoyable manner. Th his is not only y true for childdren but also for adults. The optome etrist, with th he cooperatio on and support of the 3D technology and content creators, can n improve the e consumers binocular v ision skills to create a bett ter and more appreciative simulated 3 3D content viewing audien nce. Optomet tric vision therapy is s specifically deesigned to improve/remed diate all the visual skills necessary foor single, clear r, comfortable and binocular v iewing of 3D imagery. By i improving binnocular vision. we c can create a b better more r receptive 3D v viewing audience. 10 0:05 Michael R. Due M enas, O.D., Am merican Discover W What’s Really Brewing in N New 3D Produ uctions Optometric Association Hand crafte ed, through n new 3D technologies and the human experience, , the 3D Public Health Model describes s a unique vision risk aassessment to ool that includ des you. Learn how this tool enhanc ces human he ealth, facilitattes learning a and improves quality of liffe. More com mprehensive t than the eye chart, and more palata able and faster than a spe eeding bullet, it provides a fun facilitatted link to vision care and treatments that have, until now, p predominantl ly gone unche ecked. Hear how we all
can help mo ore children, adolescents and even adu ults become and remain n as fully functional as poss sible, lower h health care costs and e ven enhance education. Paanel Discussion & Questioons Moderate ed by Dr. She eedy 100:30 AM Br reak 100:45 AM SE ESSION 6: Tre ends in the Human Factors Whe ether being ev valuated by tools or huma ans, the role Evvaluation of 3 3D Content of po ost‐productio on evaluation in 3D is criticcal. But what t Moderator: Pa M aulette Panto oja are t the evaluation factors and d techniques aand can they be a utomated and reliable? M Methods of ev valuation andd lesso ons learned w will be presented in this session. 10 0:45 AM Ju uan Reyes, Blu u‐Focus Wha at 3D Testers want to tell Production & & post‐ prodduction crews s We a always hear aabout how great 3D looks in the theaaters on the bbig screen or oon a Blu‐ray ddisc on our big n new 3D TVs. What we don n’t see is whaat goes into the p production of f 3D material to avoid anyy 3D issues that could negativvely affect th he 3D viewing g expeerience. Wha at are some o of the big issues to avoidd? How do th hey happen? How can the ey be correected? This ppresentation w will present some of the most t severe issue es that can crreate a negati ive viewing expeerience and describe each in detail so that they are easyy to understan nd. 11 1:10 Te ed Kenney, 3a ality Digital Toolls to take the e Guess work out of 3D Sh hooting ‐ the prommise and the pain 11 1:35 Ba arry Sandrew w, Legend 3D ( (invited) 3D CConversion –2 2D‐3D Conversion Warpinng and eye fatig gue 122:00 Wrap ‐ UP Adjo W ourn 1‐‐6 PM Toours of 3D Stu udios and Pos st‐Production houses