Pontiflex Spotlight


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  • Hello Thank you all for coming. Speak about CPL advertising
  • Pontiflex Spotlight

    1. 1. CPL Advertising 5/11/2009 Increased Returns for Advertisers Increased Revenue for Publishers
    2. 2. Agenda <ul><li>How the Online Advertising Market is Changing </li></ul><ul><li>How HUGGIES used CPL advertising for a branding campaign </li></ul><ul><li>How Trails.com used CPL advertising to increase online revenue </li></ul>
    3. 3. How the Online Advertising Market is Changing
    4. 4. Market Dynamics The Online Advertising Market is Growing Source: eMarketer April 2009
    5. 5. Market Dynamics Performance Advertising Growing at Expense of CPM Models “ It’s no secret that CPM advertising delivers poor returns” “ The Internet is more and more a Performance-driven model” <ul><li>Sam Parry </li></ul><ul><li>Director of Online Membership & Activism, EDF </li></ul>- Imran Khan Managing Director, J.P. Morgan
    6. 6. CPM, CPC, CPL Available Online Pricing Models
    7. 7. CPL is the Next Stage in Performance Marketing “ CPC pricing models are a placeholder for CPL” “ CPL allows you to invest money where you drive results” <ul><li>Michael Wunsch Vice President, Media & Strategy, LeapFrog Interactive </li></ul>- Daniel Taylor Senior Research Analyst <ul><li>Kate Johnson Personal Care Consumer Relationship Marketing Manager </li></ul>“ The movement to CPL is huge. With CPL, we can be brand focused and deliver ROI”
    8. 8. transparent CPL Advertising to deploy a branding campaign How used
    9. 9. HUGGIES Branding Campaign Three Stages ACQUIRE interested consumers ENGAGE with email BRAND in relevant ways
    10. 10. Acquired Interested Consumers Cost-Effectively <ul><li>High ROI CPL Advertising </li></ul><ul><li>Also connect with the right consumer </li></ul><ul><li>Open </li></ul><ul><ul><li>Scale easily </li></ul></ul><ul><li>Transparent </li></ul><ul><ul><li>Knew where the offers were running </li></ul></ul>
    11. 11. <ul><li>Multiple touchpoints </li></ul><ul><li>Weekly emails to database </li></ul><ul><li>Drove people to relevant destinations </li></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Youtube Videos </li></ul></ul><ul><ul><li>Reward Programs </li></ul></ul><ul><ul><li>Social Networking Widget Download Pages </li></ul></ul>Engaged Acquired Consumers
    12. 12. Branded in Relevant Ways <ul><li>Directed users to pregnancy countdown widget </li></ul><ul><li>Widget embedded in variety of destination sites </li></ul><ul><li>Relevant content </li></ul><ul><li>HUGGIES stays in control of branding message </li></ul><ul><li>Increased ROI by over 50% </li></ul>
    13. 13. How Trails.com used CPL advertising to increase online revenue
    14. 14. About Trails.com <ul><li>Premier outdoor site </li></ul><ul><li>Over 1 MM unique visitors </li></ul><ul><li>Offered CPM advertising </li></ul><ul><li>Wanted to tap into advertiser demand for performance advertising </li></ul><ul><li>Signed on to Pontiflex AdLeads </li></ul>
    15. 15. Trails.com Increases Online Revenue <ul><li>Connected with new advertisers </li></ul><ul><li>Monetized untapped revenue streams </li></ul><ul><ul><li>Registration path </li></ul></ul><ul><ul><li>Evaluating AdUnit X banners </li></ul></ul><ul><li>Pontiflex AdLeads is open </li></ul><ul><ul><li>Work with any and all advertisers </li></ul></ul><ul><ul><li>Complete control over ad revenue </li></ul></ul>
    16. 16. Trails.com Increases Online Revenue <ul><li>Automated Campaign Setup </li></ul><ul><ul><li>Save valuable tech resources </li></ul></ul><ul><li>Automated Campaign Management </li></ul><ul><ul><li>IOs </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Creative Trafficking </li></ul></ul><ul><ul><li>Data Transfer </li></ul></ul>“ We are delighted with how easily CPL advertising has enabled us to maximize our online advertising revenue. We have transitioned all of our campaigns to Pontiflex.” – Doug Colbeck, GM, Hillclimb Media
    17. 17. About Pontiflex Explosive Revenue Growth; Major Clients: Obama Campaign, Kimberly Clark, eFax, Coldwater Creek, leapfrog Interactive and many others. Industry’s first open and transparent cost-per-lead (CPL) market 20 employees; Brooklyn, New York & Pune, India Involved in online advertising since its inception; Leadership roles at Amazon, IBM and Ogilvy “ One stop Shop for Lead Gen” “ Future of targeted advertising: lead generation.” “ Pontiflex generated lists of voters who expressed interest in Obama through ads …the campaign paid for each lead.”
    18. 18. Summary <ul><li>Explosive demand for performance advertising </li></ul><ul><li>CPL Advertising at top of ROI hierarchy </li></ul><ul><li>Increased returns for brand and direct marketers </li></ul><ul><li>Increased revenue for publishers </li></ul>
    19. 19. Please feel free to call or email me: Evan Adlman, Vice President, Strategic Development [email_address] 718.801.8478