Mtvn Digiday Social

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  • Hello, I am Don Steele and I am the Vice President of Digital Marketing for the MTVN Entertainment group and I really appreciate you listening to me talk about how we use Social Media to promote our brands. I believe now is the time when I am supposed to get the show of hands as to how many people are updating Twitter now? Please make me sound good…..
  • Mtvn Digiday Social

    1. 1. Entertainment Brands In Social Media Don Steele, VP Digital Marketing MTVN Entertainment
    2. 2. MTV- Entertainment Division <ul><li>MTVN is Division of Viacom </li></ul><ul><ul><li>Music, Kids & Family, Entertainment </li></ul></ul><ul><li>Entertainment Division </li></ul><ul><ul><li>Linear Channels- Comedy Central, Spike, TVLand </li></ul></ul><ul><ul><li>Digital Properties- GameTrailers, Atom.com </li></ul></ul>
    3. 3. Why we use digital marketing? <ul><li>Leveraging the critical digital space to market the brand and programs </li></ul><ul><li>Driving traffic to the websites/mobile sites in order to drive traffic and revenue </li></ul><ul><li>Understand and promote brand’s presence in digital space </li></ul><ul><li>Our Audience Lives Online So We Must </li></ul><ul><li>Understand How and Where to Speak with Them </li></ul>
    4. 4. The Old Landscape
    5. 5. The New Landscape
    6. 6. Where do we play…
    7. 7. South Park Ads
    8. 8. Facebook New Page
    9. 9. Myspace
    10. 10. Widgets
    11. 11. Digg
    12. 12. Twitter
    13. 13. Twitter
    14. 14. flickr
    15. 16. Wikipedia- March 11, 9AM
    16. 17. March 12, 9AM
    17. 18. Are we playing nice? <ul><li>Organic </li></ul><ul><li>Smart </li></ul><ul><li>Engaging </li></ul><ul><li>Honest </li></ul>

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