Insert a hi res logo here
digiday 2009
Mark Zagorski Chief Revenue Officer
eXelate (n):
the first and largest marketplace
   for audience targeting data
audience data (n):
      consumer cookie-based
demographic, interest and purchase
intent information gathered directly
   ...
Data Wild West


                                                bt targeting
                        analytics
          ...
Commodity


       Multiple data sellers / exchanges


       Dozens of buyers
       - Ad Networks
       - Agencies

   ...
Commodity




      Buyers   Publishers
Data = $$



       (cpm / cpuv)                               data value
         unit value




                        ...
The Math



           Data Revenue per K UV
            + 8 Pixels (rotated w/ eXelate system)
            @$5.00 per pix...
Buying Audience



         35%             of advertisers with annual
       revenues of $500 million or more use BT
    ...
Buying Audience




        “Employing multiple layers of data to
        hone in on the right online audience,
        em...
Data works . . .
really
Data Works


        Most successful campaigns have

      achieved lift of more than                             2X      ...
Airline Case Study




                 ©2009 eXelate Media Ltd. Confidential and Proprietary
Data Wild West


                                                bt targeting
                        analytics
          ...
Wrangled!
                            data              optimal buying
                          publisher             pla...
digiday 2009
Mark Zagorski Chief Revenue Officer
eXelate Networks
eXelate Networks
eXelate Networks
eXelate Networks
eXelate Networks
eXelate Networks
eXelate Networks
eXelate Networks
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eXelate Networks

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  • Data is an asset. Data is owned and controlled; has value and must be protected. It comes with responsibilities and value. We believe that publisher audience data will be as valuable as the impressions that are sold on their site. It will be a commodity – traded, bought, sold and valued.
  • Data is an asset. Data is owned and controlled; has value and must be protected. It comes with responsibilities and value. We believe that publisher audience data will be as valuable as the impressions that are sold on their site. It will be a commodity – traded, bought, sold and valued.
  • Entering a time when untargeted media – that is media that doesn’t sue some type of data overlay, even on premium websites – will be dead
  • eXelate Networks

    1. 1. Insert a hi res logo here
    2. 2. digiday 2009 Mark Zagorski Chief Revenue Officer
    3. 3. eXelate (n): the first and largest marketplace for audience targeting data
    4. 4. audience data (n): consumer cookie-based demographic, interest and purchase intent information gathered directly from a publisher website
    5. 5. Data Wild West bt targeting analytics solutions publisher retargeting optimization publisher data ad networks eXchanges agencies optimal buying agency platforms platforms
    6. 6. Commodity Multiple data sellers / exchanges Dozens of buyers - Ad Networks - Agencies Hundreds of sellers -Publishers -Social Networks -Commerce sites Transactions, pricing and valuation “settle in”; publishers making real $$ ©2009 eXelate Media Ltd. Confidential and Proprietary
    7. 7. Commodity Buyers Publishers
    8. 8. Data = $$ (cpm / cpuv) data value unit value media cpms available impressions ©2009 eXelate Media Ltd. Confidential and Proprietary
    9. 9. The Math Data Revenue per K UV + 8 Pixels (rotated w/ eXelate system) @$5.00 per pixel / K UV ____________________ = $40 CPMUV/Month * 8M UV = $320K / month ©2009 eXelate Media Ltd. Confidential and Proprietary
    10. 10. Buying Audience 35% of advertisers with annual revenues of $500 million or more use BT ... (Forrester 2008) 50% of online marketers using BT prefer to do so whenever possible… (Forrester 2008) ©2009 eXelate Media Ltd. Confidential and Proprietary
    11. 11. Buying Audience “Employing multiple layers of data to hone in on the right online audience, empowers marketers to spend their media dollars more effectively and eliminate “wasted” impressions.” - Lindsay O’Neill, GM Aperture ©2009 eXelate Media Ltd. Confidential and Proprietary
    12. 12. Data works . . . really
    13. 13. Data Works Most successful campaigns have achieved lift of more than 2X that of regularly optimized campaigns (Forrester 2008) eXelate’s BT Lab average lifts of 50% – 150% vs. ads optimized on the same media ©2009 eXelate Media Ltd. Confidential and Proprietary
    14. 14. Airline Case Study ©2009 eXelate Media Ltd. Confidential and Proprietary
    15. 15. Data Wild West bt targeting analytics solutions publisher retargeting optimization publisher data ad networks eXchanges agencies optimal buying agency platforms platforms
    16. 16. Wrangled! data optimal buying publisher platforms agency platforms publisher optimization bt targeting media publisher data publisher audience data management solutions agencies analytics retargeting data publisher data eXchanges
    17. 17. digiday 2009 Mark Zagorski Chief Revenue Officer

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