Chacha Digiday Mobile

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  • Chacha Digiday Mobile

    1. 1. Engaging Millennials through Conversational Search March 12, 2009 @ 7:45 a.m. Brad Bostic, Co-Founder, ChaCha
    2. 2. <ul><li>Millennials: </li></ul><ul><li>What do YOU know about them? </li></ul>Confidential & Proprietary, ChaCha Search, Inc.
    3. 3. Confidential & Proprietary, ChaCha Search, Inc. {Video will play here} 3 minute Video of Millennials answering questions on how they view today’s technology / advertising
    4. 4. It’s About Relevant Conversation <ul><li>Listen to what they are saying </li></ul><ul><li>Be where they are </li></ul><ul><li>Be creative </li></ul><ul><li>Two way dialogue </li></ul><ul><li>Consistent messaging </li></ul>Confidential & Proprietary, ChaCha Search, Inc.
    5. 5. ChaCha is like calling a smart friend. Confidential & Proprietary, ChaCha Search, Inc.
    6. 6. Mobile User and Demographics Confidential & Proprietary, ChaCha Search, Inc. October 2008
    7. 7. ChaCha is Viral A new user every 7 seconds! Used an average of 21 times per month 92% hear about ChaCha from friends or family 2008
    8. 8. How ChaCha works
    9. 9. Confidential & Proprietary, ChaCha Search, Inc. {Video will play here} 50 second Video showing how ChaCha advertising works

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