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Creative Cover Letters
Presented by Donna Shannon
The Personal Touch Career Services
720-452-3400
donna@personaltouchcaree...
The Personal Touch Career Services
• Our Mission: To help job seekers of all levels achieve
their employment goals through...
DO I REALLY NEED A COVER
LETTER?
(c) Donna Shannon, 2010
Yes!
• Never pass up a marketing opportunity
• Use to focus and customize to the individual
or the company
• Persuade and ...
More reasons to send a cover letter:
• To survive the HR screening
• To be seen as a professional
• To operate on the high...
The Modern Call for Creativity
From Craftsy.com – October 2016:
• We want to learn more about you! Instead of a
traditiona...
Repeat after me:
• I will always send a cover letter, no matter
what!
(c) Donna Shannon, 2010
WHY CREATIVITY COUNTS
(c) Donna Shannon, 2010
Creativity can open doors
• We hire people, not robots
• Social media is making everything personal
• Stand out from the c...
Don’t be this guy…
(c) Donna Shannon, 2010
Rules you can’t escape
• Start with an attention-grabbing introduction
followed by supporting evidence
• Say what you want...
Make an Impact
• Remember, it is not about you…
– It is about the Employer’s Needs
– Research the company and the individu...
CREATIVE TACTICS
(c) Donna Shannon, 2010
Unusual introduction
• Rather than relying on a stale and boring
standard introduction, capture the
imagination of the rea...
Interesting introduction
Formula:
• Start with an image
that embodies their
predicament
• Slide in where you saw
the job
•...
Unusual introduction- a closer look
• In this flooded job market, finding a good
_____________ (your job title) can be as ...
Strong statement
• Think you’ve got a strong selling point? Lead
with that strength…
(c) Donna Shannon, 2010
Strong statement formula
Pick two top skills to highlight
Sneak the job title and where
you saw it into the first
sentence...
Strong statement- a closer look
• “I am certain that every candidate's resume
that you have received for your ________
(jo...
Question and answer
• Do you understand the core nature of the
job? Make it a question you ask the
employer – with you as ...
Question & answer formula
• Ask what is the single
greatest asset for the job
• State what your top ability
is as the poss...
Question & answer- a closer look
• “What could possibly be the single greatest
asset of any ___________(job title)? The
ab...
The “T” Letter
• The T letter makes direct reference to the job
description and how you meet the
requirements…
(c) Donna S...
The T Letter
• Use a standard
greeting
• Pull their
qualifications from
the job posting
• Write how you
meet the
requireme...
Understanding of the industry
• Know a lot about the industry, including it’s
quirks, challenges and rewards? Tell us
abou...
Understanding of the
industry formula
• Start with current news
• Write about your
understanding of the
industry
• Tie in ...
Understanding the industry- a closer
look
• After reading several articles about you and
your company ____________(where y...
FINAL WORDS
(c) Donna Shannon, 2010
Remember your audience
• Your target is NOT the HR department- it is the
HIRING MANGER
• A well-written cover letter place...
Donna Shannon
720-341-8229
donna@personaltouchcareerservices.com
www.personaltouchcareerservices.com
www.LinkedIn.com/in/d...
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Creative cover letters

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Do cover letters really matter? Depending on who you ask, the cover letter is either a vital job search tool or an antiquated practice. However, the truth is that a powerful cover letter can not only make a great impression, but also lead to more interviews. In this presentation, learn some of the more creative strategies to gain more attention and prove to the hiring managers that you are the best candidate for the job.

Published in: Career
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Creative cover letters

  1. 1. Creative Cover Letters Presented by Donna Shannon The Personal Touch Career Services 720-452-3400 donna@personaltouchcareerservices.com
  2. 2. The Personal Touch Career Services • Our Mission: To help job seekers of all levels achieve their employment goals through solid, practical advice and services  Resume services, interview coaching, job search strategy development and group classes  Over 8 years in corporate recruitment & placement  Donna’s book, “Get a Job Without Going Crazy” (c) Donna Shannon, 2010
  3. 3. DO I REALLY NEED A COVER LETTER? (c) Donna Shannon, 2010
  4. 4. Yes! • Never pass up a marketing opportunity • Use to focus and customize to the individual or the company • Persuade and engage a jaded audience (c) Donna Shannon, 2010
  5. 5. More reasons to send a cover letter: • To survive the HR screening • To be seen as a professional • To operate on the highest level (c) Donna Shannon, 2010
  6. 6. The Modern Call for Creativity From Craftsy.com – October 2016: • We want to learn more about you! Instead of a traditional cover letter, we'd like you to respond to the following questions: – Tell us about a time when you improved a process. – Please review the YouTube channel Man About Cake. – Why do you think Craftsy has launched this channel in addition to our main Craftsy channel? – What digital marketing channel do you think Craftsy should invest the most in and why? (c) Donna Shannon, 2010
  7. 7. Repeat after me: • I will always send a cover letter, no matter what! (c) Donna Shannon, 2010
  8. 8. WHY CREATIVITY COUNTS (c) Donna Shannon, 2010
  9. 9. Creativity can open doors • We hire people, not robots • Social media is making everything personal • Stand out from the crowd (c) Donna Shannon, 2010
  10. 10. Don’t be this guy… (c) Donna Shannon, 2010
  11. 11. Rules you can’t escape • Start with an attention-grabbing introduction followed by supporting evidence • Say what you want • Include your contact information (c) Donna Shannon, 2010
  12. 12. Make an Impact • Remember, it is not about you… – It is about the Employer’s Needs – Research the company and the individual managers – Use terminology, products or services unique to them
  13. 13. CREATIVE TACTICS (c) Donna Shannon, 2010
  14. 14. Unusual introduction • Rather than relying on a stale and boring standard introduction, capture the imagination of the reader by setting a scene… (c) Donna Shannon, 2010
  15. 15. Interesting introduction Formula: • Start with an image that embodies their predicament • Slide in where you saw the job • Back it up with some proof • Conclude with contact info (c) Donna Shannon, 2010
  16. 16. Unusual introduction- a closer look • In this flooded job market, finding a good _____________ (your job title) can be as easy as picking out a new shirt at the mall. However, finding that perfect candidate who can balance _________ (your top skill) with an in-depth understanding of _______________ (your industry or their main need) can be more challenging. That is more like having a tailor- made garment that fits to perfection. (c) Donna Shannon, 2010
  17. 17. Strong statement • Think you’ve got a strong selling point? Lead with that strength… (c) Donna Shannon, 2010
  18. 18. Strong statement formula Pick two top skills to highlight Sneak the job title and where you saw it into the first sentence Refer to your resume for proof Conclude with contact information (c) Donna Shannon, 2010
  19. 19. Strong statement- a closer look • “I am certain that every candidate's resume that you have received for your ________ (job title) position listed on ____________ (where you saw it) is claiming to be ___________ (top skill #1) and _________ (top skill #2). I am no different - but as you will see in reading over my attached resume, my experience supports my claims.” (c) Donna Shannon, 2010
  20. 20. Question and answer • Do you understand the core nature of the job? Make it a question you ask the employer – with you as the answer, of course (c) Donna Shannon, 2010
  21. 21. Question & answer formula • Ask what is the single greatest asset for the job • State what your top ability is as the possible answer • Tie in that you meet this requirement • Fill in with a solid example from your experience • Conclude with your contact info (c) Donna Shannon, 2010
  22. 22. Question & answer- a closer look • “What could possibly be the single greatest asset of any ___________(job title)? The ability to ____________ (skill or attribute #1) and _________________ (skill or attribute #2) would have to rank pretty high – I know it certainly did in my _____________ (related experience).” (c) Donna Shannon, 2010
  23. 23. The “T” Letter • The T letter makes direct reference to the job description and how you meet the requirements… (c) Donna Shannon, 2010
  24. 24. The T Letter • Use a standard greeting • Pull their qualifications from the job posting • Write how you meet the requirement (c) Donna Shannon, 2010
  25. 25. Understanding of the industry • Know a lot about the industry, including it’s quirks, challenges and rewards? Tell us about it… (c) Donna Shannon, 2010, 2016
  26. 26. Understanding of the industry formula • Start with current news • Write about your understanding of the industry • Tie in your personal experience • Ask for the job your want • Conclude with your contact information (c) Donna Shannon, 2010
  27. 27. Understanding the industry- a closer look • After reading several articles about you and your company ____________(where you saw it), I have become increasingly impressed. Specifically, I understand ___________ (draw in their company vision or plans, especially as they relate to industry changes or demands)…. • The rest is up to you – display your knowledge! (c) Donna Shannon, 2010
  28. 28. FINAL WORDS (c) Donna Shannon, 2010
  29. 29. Remember your audience • Your target is NOT the HR department- it is the HIRING MANGER • A well-written cover letter placed in the right hands can: • Open doors • Resurrect a cut candidate • Snag the interview (c) Donna Shannon, 2010
  30. 30. Donna Shannon 720-341-8229 donna@personaltouchcareerservices.com www.personaltouchcareerservices.com www.LinkedIn.com/in/donnashannon Twitter: @DLShannon

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