Changing Challenges into an Effective Personal Brand    Presented by Donna Shannon           720-341-8229 www.PersonalTouc...
The Personal Touch Career Services• Our Mission: To help job seekers of all levels  achieve their employment goals through...
WHAT IS BRANDING?
What is Branding?
Branding Definition• Branding is the consistent use of images,  words and phrases to create an overall  impression of a co...
Personal Branding• Your consistent message through  – Social media  – Resume/ Cover Letter  – Interview• Must be in Key Wo...
Determining Key Words• Research different job descriptions for the  same job to make sure you hit the right ones• Terms th...
What about you?• What is your target job?• What are your top three selling attributes?• Can you put those in Key Words?
The Key Word Blast• Why the thesaurus?  – Create a section of all possible configurations to    catch more key words
The Value Proposition• A concise statement of what you have to  offer:  – “As an experienced accountant, I help the    com...
Using the Value PropositionIn cover letters, resumes and social media   “Whether you are seeking a job in private service ...
THE BRANDING CHALLENGE
Branding Challenge• Being UNIQUE while also hitting the Key  Words• And do it fast…• LESS than 1 second!
New Possible Headlines• Accurate, dependable and experienced  accountant• Full-charge accountant specializing in  medium-s...
Sometimes a discrepancy makes you uniqueCHANGING A CHALLENGE INTO ABRAND
Got a Problem?• If your Key Element Detector™ reveals an  issue, face it head on…  – Add the skills AND  – Answer the obje...
Change your perspective1. Start with accepting things for   the way they are - state it   clearly, without judgment2. Cons...
Discrepancy worktable
The Solution• Massage the solutions – these are effective  branding tools
SampleThe Issue     Employer’s Objection The SolutionLong-term    Skills are rusty       Time to update skillsunemployment...
Sample Value Proposition• As an accountant with over 10 years of  experience, I know the importance of staying on  top of ...
QUESTIONS?
Discrepancy Exercise
MORE BRANDING ACTIVITIES
Keep Up the Self-Promotion•   Read industry articles and post in social media•   Look for continuing education•   Connect ...
The Personal Touch CareerServiceswww.PersonalTouchCareerServices.comdonna@personaltouchcareerservices.comSocial Media:    ...
Changing challenges into your personal brand
Changing challenges into your personal brand
Changing challenges into your personal brand
Changing challenges into your personal brand
Upcoming SlideShare
Loading in …5
×

Changing challenges into your personal brand

474 views

Published on

http://www.personaltouchcareerservices.com
Personal branding is a common term for job searchers, but is it effective? Learn specific steps to develop your own personal brand.

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
474
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Changing challenges into your personal brand

  1. 1. Changing Challenges into an Effective Personal Brand Presented by Donna Shannon 720-341-8229 www.PersonalTouchCareerServices.co m
  2. 2. The Personal Touch Career Services• Our Mission: To help job seekers of all levels achieve their employment goals through solid, practical advice and services • Resume services, interview coaching, job search strategy and group classes • Over 8 years in corporate recruitment & placement • Donna’s book, “How To Get a Job Without Going Crazy” is available on Amazon.com and the Tattered Cover in Denver (c)2010, 2012 Donna Shannon
  3. 3. WHAT IS BRANDING?
  4. 4. What is Branding?
  5. 5. Branding Definition• Branding is the consistent use of images, words and phrases to create an overall impression of a company or individual• Companies spend millions to achieve this…
  6. 6. Personal Branding• Your consistent message through – Social media – Resume/ Cover Letter – Interview• Must be in Key Words or phrases
  7. 7. Determining Key Words• Research different job descriptions for the same job to make sure you hit the right ones• Terms that repeat are the key words
  8. 8. What about you?• What is your target job?• What are your top three selling attributes?• Can you put those in Key Words?
  9. 9. The Key Word Blast• Why the thesaurus? – Create a section of all possible configurations to catch more key words
  10. 10. The Value Proposition• A concise statement of what you have to offer: – “As an experienced accountant, I help the company save money through detailed financials, accurate billing and controlled accounts payable.”
  11. 11. Using the Value PropositionIn cover letters, resumes and social media “Whether you are seeking a job in private service or the traditional corporate world, I can help you capitalize on your most relevant skills and abilities to land your target job.”
  12. 12. THE BRANDING CHALLENGE
  13. 13. Branding Challenge• Being UNIQUE while also hitting the Key Words• And do it fast…• LESS than 1 second!
  14. 14. New Possible Headlines• Accurate, dependable and experienced accountant• Full-charge accountant specializing in medium-sized businesses• Talented accountant seeking new opportunity
  15. 15. Sometimes a discrepancy makes you uniqueCHANGING A CHALLENGE INTO ABRAND
  16. 16. Got a Problem?• If your Key Element Detector™ reveals an issue, face it head on… – Add the skills AND – Answer the objection
  17. 17. Change your perspective1. Start with accepting things for the way they are - state it clearly, without judgment2. Consider the Employer’s possible objections3. Identify the solution Page 97
  18. 18. Discrepancy worktable
  19. 19. The Solution• Massage the solutions – these are effective branding tools
  20. 20. SampleThe Issue Employer’s Objection The SolutionLong-term Skills are rusty Time to update skillsunemployment Why? Take a class Potential problems? Understand the market What have you been Consulting work doing? References Longer training time Volunteer work Reliable? Examples of learning Lazy? Emphasize times of stability Work ethic
  21. 21. Sample Value Proposition• As an accountant with over 10 years of experience, I know the importance of staying on top of the latest technology.• Throughout the past year, I have kept my skills current by taking classes and volunteering at the Dumb Friends League.• As my references will attest, I am a hard worker who is absolutely dedicated to keeping accurate financial records.
  22. 22. QUESTIONS?
  23. 23. Discrepancy Exercise
  24. 24. MORE BRANDING ACTIVITIES
  25. 25. Keep Up the Self-Promotion• Read industry articles and post in social media• Look for continuing education• Connect with similar professionals• Be active in groups
  26. 26. The Personal Touch CareerServiceswww.PersonalTouchCareerServices.comdonna@personaltouchcareerservices.comSocial Media: www.LinkedIn.com/in/donnashannon www.facebook.com/Donnashannon.careercoach Twitter: @DLShannon Slideshare: http://www.slideshare.net/DLShannonNetworking Group on Meetup.com: Brown Bag Job Search Group (c)2010, 2012 Donna Shannon

×