Changing Challenges into an Effective Personal Brand Presented by Donna Shannon 720-341-8229 www.PersonalTouchCareerServices.co m
The Personal Touch Career Services• Our Mission: To help job seekers of all levels achieve their employment goals through solid, practical advice and services • Resume services, interview coaching, job search strategy and group classes • Over 8 years in corporate recruitment & placement • Donna’s book, “How To Get a Job Without Going Crazy” is available on Amazon.com and the Tattered Cover in Denver (c)2010, 2012 Donna Shannon
Branding Definition• Branding is the consistent use of images, words and phrases to create an overall impression of a company or individual• Companies spend millions to achieve this…
Personal Branding• Your consistent message through – Social media – Resume/ Cover Letter – Interview• Must be in Key Words or phrases
Determining Key Words• Research different job descriptions for the same job to make sure you hit the right ones• Terms that repeat are the key words
What about you?• What is your target job?• What are your top three selling attributes?• Can you put those in Key Words?
The Key Word Blast• Why the thesaurus? – Create a section of all possible configurations to catch more key words
The Value Proposition• A concise statement of what you have to offer: – “As an experienced accountant, I help the company save money through detailed financials, accurate billing and controlled accounts payable.”
Using the Value PropositionIn cover letters, resumes and social media “Whether you are seeking a job in private service or the traditional corporate world, I can help you capitalize on your most relevant skills and abilities to land your target job.”
The Solution• Massage the solutions – these are effective branding tools
SampleThe Issue Employer’s Objection The SolutionLong-term Skills are rusty Time to update skillsunemployment Why? Take a class Potential problems? Understand the market What have you been Consulting work doing? References Longer training time Volunteer work Reliable? Examples of learning Lazy? Emphasize times of stability Work ethic
Sample Value Proposition• As an accountant with over 10 years of experience, I know the importance of staying on top of the latest technology.• Throughout the past year, I have kept my skills current by taking classes and volunteering at the Dumb Friends League.• As my references will attest, I am a hard worker who is absolutely dedicated to keeping accurate financial records.
Keep Up the Self-Promotion• Read industry articles and post in social media• Look for continuing education• Connect with similar professionals• Be active in groups
The Personal Touch CareerServiceswww.PersonalTouchCareerServices.email@example.comSocial Media: www.LinkedIn.com/in/donnashannon www.facebook.com/Donnashannon.careercoach Twitter: @DLShannon Slideshare: http://www.slideshare.net/DLShannonNetworking Group on Meetup.com: Brown Bag Job Search Group (c)2010, 2012 Donna Shannon