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Inspire Change, Engage Your System with Social Media

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Inspire Change, Engage Your System with Social Media

  1. 1. Inspire Change, Engage Your System with Social Media #FranCamp, @DebCE presenting on engaging your system with social media
  2. 2. http://goo.gl/35gSY
  3. 3. Anticipating Future Tech FranCamp, Nashville TN @DebCE A good 21 st -century leader understands the rapidly changing technology trends via @DebCE #FranCamp
  4. 4. You Might Find This FranCamp, Nashville TN @DebCE Did you know that Angry Birds can be applied to your social marketing strategy? #FranCamp
  5. 5. Content Marketing Formula FranCamp, Nashville TN @DebCE @DebCE shares how @juntajoe uses Angry Bird Content Marketing formula #FranCamp Daily  = Blogs/Tweets work (red bird) Weekly  = eNewsletter is a strong possibility (blue bird) Monthly  = Podcasts or videos? (yellow bird) Quarterly  = White Paper or eBook (white bird) Bi-Annually  = Webinar or In-Person Event (black bird) Annually  = Industry Research Project (over-sized red bird)
  6. 6. Assess Your Presence FranCamp, Nashville TN @DebCE Know who is sharing information about you or your brand by establishing alerts #FranCamp
  7. 7. Call in Reinforcements! FranCamp, Nashville TN @DebCE The social media consultant you hire should be active in social media. #FranCamp
  8. 8. FranCamp, Nashville TN @DebCE #FranCamp, @BrianSolis says, “ New media, social & mobile will open doors to better see, hear, and understand the consumer !”
  9. 9. Learn In Order To Teach FranCamp, Nashville TN @DebCE Learn all you can about social media in order to share your knowledge & experience with your team #FranCamp
  10. 10. Engage FranCamp, Nashville TN @DebCE Monitor trends and choose what platforms will get the best attention for you and the brand #FranCamp
  11. 11. Set Ground Rules FranCamp, Nashville TN @DebCE http ://socialmedia.policytool.net / #FranCamp, @DebCE shares an easy to use Social Media Policy tool generator http://socialmedia.policytool.net
  12. 12. Social Media Toolkit FranCamp, Nashville TN @DebCE Providing a social media toolkit with why, how and when will inspire your team to be active says @DebCE #FranCamp
  13. 13. Establish “Us” Policy FranCamp, Nashville TN @DebCE Outline what you will do and what your team should do when using social media. Via @DebCE #FranCamp
  14. 14. Step by Step Outline FranCamp, Nashville TN @DebCE Add one social media platform at a time, one day at a time. Via @DebCE #FranCamp
  15. 15. Share Resources FranCamp, Nashville TN @DebCE HubSpot offers several free eBooks on the use of social media #FranCamp http://www.hubspot.com/internet-marketing-whitepapers/
  16. 16. <ul><li>Jim Collins , Good to Great - you must have the right people on the bus and know the direction! </li></ul>FranCamp, Nashville TN @DebCE
  17. 17. Involve the Team FranCamp, Nashville TN @DebCE There are many voices in your organizations. Let them all speak! #FranCamp
  18. 18. Inspire and Engage the System FranCamp, Nashville TN @DebCE
  19. 19. Thank you! <ul><li>Deb Evans, CFE </li></ul><ul><li>President & CEO </li></ul><ul><li>COMPUTER EXPLORERS </li></ul><ul><li>800-531-5053 </li></ul><ul><li>  </li></ul><ul><li>Learn more about me: www.debevans.org </li></ul><ul><li>Deb is co-host of Social Geek Radio </li></ul>FranCamp, Nashville TN @DebCE

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