Social Media - Tools, Strategies and Measuring

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Clarissa Windham-Bradstock (Any Lab Test Now), Chris Jackson (College Hunks Hauling Junk) and Marianne Murphy (Floor Covering International) present at FranCamp, Atlanta 2013.

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  • Define social opportunitiesQuantity vs QualityWhat platforms generate the highest return?What type of status updates deliver the most engagement?
  • Where does brand awareness fit into social strategies and goals?Are social media prospects more likely to convert to customers?How much time is dedication to social marketing and by whom?. How much time do you spend on content creation and promotion vs. attribution/measurement?What measurement tools are used?What metrics do you think are beneficial to look at and what metrics do you think take away from what really matters with regards to social media measurement?
  • Can you increase new customers through existing customers (referrals)?Do you use promotions to increase customer satisfaction? If so, what type?Do you rely on word of mouth referrals or do you have a referral strategy?What is the difference between satisfied customers and brand ambassadors?How do you handle unsatisfied customers?
  • Social Media - Tools, Strategies and Measuring

    1. 1. Social Media – Advanced Issues: Tools,Strategies and Measuring• Moderator - Deb Evans, CFEDeb Evans Consulting, LLC@DebCE• Clarissa Windham-BradstockOperations ExecutiveAny Lab Test Now@ClarissaWindham• Chris JacksonDirector of MarketingCollege Hunks Hauling Junk@ChrisTheHunk• Marianne Murphy, CFEFloor Coverings InternationalDirector of Operations@Murphy07712
    2. 2. Using Social Opportunities andPlatforms to Build CommunitiesSocial OpportunitiesQuantity vs QualityHighest Return via PlatformStatus Updates That Deliver
    3. 3. Goals and Strategies forMeasuring, Implementing and ROIRole of Brand AwarenessConversion of Social MediaProspects as CustomersTime SpentContent Creation and PromotionMeasurement Tools
    4. 4. Continued Satisfaction of the CommunityCustomers into RevenueCoupons, Rebates, PromotionsReferral StrategiesCustomers or BrandAmbassadorsUnsatisfied Customers
    5. 5. Thank you!Deb Evans, CFEdeb@debevansconsulting.comClarissa Windham-Bradstockclarissa.bradstock@anylabtestnow.comChris Jacksonchris.jackson@1800junkusa.comMarianne Murphy, CFEmmurphy@floorcoveringsinternational.com

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