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Understanding Engagement


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Understanding Engagement was a regional workshop I conducted for one of the fastest growing franchise brands, Any Lab Test Now. Together we explored the leading social technology platforms and developed a strategy on what platforms to use, content to post and how to engage with local communities.

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Understanding Engagement

  1. 1. Understanding EngagementAny Lab Test NowJuly 2012
  2. 2. Time Spent by Average Social Networking User per month(Infographic compiled and designed by
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  5. 5. Agenda Principles • ROI, Trust, Humanize, Goals, Objectives, Monitor, Focus and Channels Content Search: •Google, Yahoo, Blogs, Articles, Discussion Boards, Groups, Tweets How to Post Content: • Inform, Education, Engage, Demonstrate Thought Leadership Followers:• Target Audience, Email lists, Current Customers LinkedIn: • Optimize Profile, Ranking, Engagement Facebook: •Optimize Profile, Content, Insights, Engagement Twitter: • Optimize Profile, Tweet Search, Trending, Tools
  6. 6. Principles Build Trust Not free but a through accuracy commitment and transparency Clear Objectives and GoalsBe Human! Mix •How to Monitorprofessional and •What do you want to personal Achieve? •Where is your Focus?
  7. 7. Where to Find Content Google and Blogs and Ezinearticles Yahoo News Podcasts Facebook eHow Tweets Groups LinkedIn Google+ Pinterest Groups Google Social Alerts Mentions
  8. 8. Content ShouldInform, Educate and Engage Checklists FAQs Articles Blog Ask post Fill in the questions links blanks worksheets Or survey
  9. 9. LinkedIn Facebook Twitter
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  11. 11. LinkedIn Author Interviews
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  13. 13. LinkedIn Optimize Profile – 100%•Headline, Summary and Specialties•#1 in your niche • Use searchable keywords•Check ranking •in People search enter keywords, where do you rank?•Work through the checklist from Social Technology Marketing Strategies Resources
  14. 14. Facebook Facts
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  16. 16. Facebook Optimize Profile – 100%•Optimize Profile (100%) – cover photo, about section, contact information, tabs •Connect by “liking” others in your industry •Schedule a post •Review insights •Work through the checklist from Social Technology Marketing Strategies Resources Facebook Glossary Facebook Help Center Facebook Pages App
  17. 17. History of the Hashtag
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  19. 19. Twitter Build … then add content•Optimize Profile (100%) – photo, contact info, bio, link to Website, Facebook , Blogor LinkedIn •Search – keywords, full URLs ( •Schedule tweets •Add yourself to directories •Work through the checklist from Social Technology Marketing Strategies Resources Twellow Directory Tweet Alert Tweetdeck Twitter Advanced Search
  20. 20. URL Broadcast •Profiles •Email Signature •Networking Events •Business Cards •In Store Marketing/Signage •Presentations •Voice Messages •Direct Mail/eNewsletters •Coupons
  21. 21. Resources Nutshell Mail Shareholic button for Chrome Rapportive (for Gmail users) Xobni Instagram
  22. 22. Source: DOMO. Clock imagevia Shutterstock.)
  23. 23. RESULTS
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