by KANTOR Management Consultants
The scope of this Market Special is to analyze the current state of the greenhouse sector in Greece, for vegetables in particular, and the corresponding agro logistics that accompany the production.
The analysis investigates and sheds useful light in related to the horticulture and greenhouse areas, such as labor costs, energy costs, ease of doing business in Greece, vegetable and greenhouse key parameters (i.e., cultivation, production, consumption, imports, exports), financing tools for financing such type of investments, financial analysis of the sector, supply chain, value chain, dynamics and potential of the sector.
The analysis identifies certain points of pain and areas that can be improved. These areas include low production yields, supply deficit and demand-supply imbalance, opaque pricing system of central markets in the agro logistics part, absence of critical mass that could boost vegetable exports and others.
The analysis reveals a great potential in the greenhouse sector for strategic investors, especially those who would be eager to invest in State of the Art greenhouses. The significant potential of the sector is an outcome of the following factors:
Leading internal consumption even at pan-European level
Supply deficit and apparent market gap which is historically serviced by imports
Favorable production factors (e.g., labor costs and high caliber skills, energy costs)
High quality vegetable crops powered by superior weather conditions (e.g., sunlight, temperature, etc.)
Investments can be made possible by multiple ways of financing, including Greek state financing tools (e.g., upcoming Development Law) as well as additional European financial instruments or favorable financing.
Our analysis concludes on the following developmental pillars for potential domestic and/or foreign investors:
Greenhouse know-how & technology expertise
State of the Art greenhouse investments
Creation of critical mass, export amplification and access to major European markets
In this Market Special the contribution of DKG Group via its Executive Director Mr. Christos D. Katsanos has been critical.