Costa Rica Vacations Advice From A Talking Sloth


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Costa Rica Vacations Advice From A Talking Sloth

  1. 1. Costa Rica Vacations Advice From A Talking Sloth( March 21, 2012 -- The Costa Rica Tourism Board (ICT), has recently launched anincredibly effective marketing campaign featuring Costa Rica vacations advice from a talking three-toed sloth.Upon launching "The Gift of Happiness" campaign, members of the tourism board had no idea whatwas to come -- and from the most unlikely place.Over the past number of years, Costa Ricas previous methods of reaching foreign markets hasbeen...well, not much to write home about. However this time round, and with the help of marketingcompany 22squared, they were able to reach the same demographic that helped Obama win thepresidency in 2008.The power of social media marketing has been evident for some time now -- as more people embracethis medium for marketing, they begin to see the true potential.Mr. Sloth, the star of the Gift of Happiness campaign, turned the social web on its head.There has never been a more productive ambassador to the Costa Rica vacations industry than thisfurry fellow.Mr. Sloth embodies what life in Costa Rica is all about...rElaxing and care-free. Which showsthroughout the few commercials circulating the globe. Hes an international star!ICT certified Costa Rica travel agency representative, Casey Halloran had this to say:"Weve been witnessing immense growth in the Costa Rica vacations packages we offer however asof late (thanks in part to Mr. Sloth) weve seen spectacular exposure for our country throughout theinternational arena."With the words of "pura vida" going viral throughout the information superhighway, Costa Ricasspokesperson, Mr. Sloth, laments the finer points of why the country is such a popular tourismdestination for North Americans and Europeans alike.Unspoiled and eco-friendly are terms that have become synonymous with Costa Rica. Every yearthousands come to experience what so many believe to be, one of the gems of the planet.Did you know Costa Rica has 5% of the worlds flora and fauna?At least this is what Mr. Sloth claims to be true.Another popular activity Costa Rica is famous for is the fishing. Each year there are large blue water
  2. 2. fishing competitions where sport fishing enthusiasts comes from all over the world to enjoy some ofthe finest Costa Rica fishing vacations in the world.Chris Atkins from Costa Rica Fishing Pros, believes that with such a variety of species of big gamefish, the country is a magnet for attracting those looking to land a trophy marlin or massive sailfish."In fact, just a few weeks ago we had a client land an awesome 923lb black marlin.", said Atkins.Another immensely popular adventure people enjoy when they go to Costa Rica, is the zip-lining.Zip-lining is when you are harnessed to cable as you effortlessly fly through the tree tops of the CostaRican rainforest. Its the closest youll ever feel to an eagle as it lightly brushes the tree tops as itglides about.So, whether its adventure, relaxation or a spiritual reawakening youre looking for, one place toconsider has got to be Costa Rica.For more information on Costa Rica vacations packages, please visit Vacations Costa Rica athttp://www.vacationscostarica.comMedia Contact:Contact data:Casey HalloranVacations Costa Ricahttp://www.vacationscostarica.com1-800-606-1860sales@goduesouth.comCosta Rica vacations