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Day 2, debate 4, Lee Rotbart


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Day 2, debate 4, Lee Rotbart

  1. 1. 10 Dec 2009 The Participation Gap Framing the debate
  2. 2. Defining Terms
  3. 3. <ul><li>The gap between what is offered, and who is participating </li></ul>Audiences Participants The Participation Gap
  4. 4. <ul><li>It’s all about interactivity </li></ul><ul><li>3D sites </li></ul><ul><li>Sites that have conversations </li></ul><ul><li>Sites that trigger a dialogue </li></ul>Web 2.0
  5. 5. <ul><li>Cultural and heritage organisations </li></ul><ul><li>With small budgets </li></ul><ul><li>Limited resources </li></ul><ul><li>Managing a gap between hard-to-reach and easy-to-reach audiences </li></ul>And you
  6. 6. The debate
  7. 7. <ul><li>To stimulate ideas </li></ul><ul><li>Ideas that you can implement tomorrow </li></ul><ul><li>With very little resources </li></ul><ul><li>To reach more audiences </li></ul>What are we here for?
  8. 8. <ul><li>Are we still expecting audiences to come to us? </li></ul><ul><li>Even in a digital space is the emphasis on them to close the gap? </li></ul><ul><li>Do we think we’re being flexible when we’re really not? </li></ul><ul><li>Are we empowering our users? </li></ul><ul><li>Or are we just giving them more things to play with? </li></ul>Why does this gap exist?
  9. 9. Views of the panel
  10. 10. <ul><li>You will hear a number of different viewpoints and theories </li></ul><ul><li>If you think about a new and different way of doing things it’s GOOD </li></ul><ul><li>Tell us about what you’re doing, why you think it works – or doesn’t! </li></ul>What do we think?
  11. 11. <ul><li>Arts organisations I have worked with that have been particularly successful at closing the participation gap have done the following: </li></ul>I am not objective <ul><li>They have not relied on digital alone </li></ul><ul><li>They have empowered users </li></ul><ul><li>They ask people offline to take things online </li></ul><ul><li>They ask audiences to take responsibility for spreading the word </li></ul><ul><li>Personalisation is encouraged </li></ul><ul><li>They have made it EASY </li></ul>
  12. 12. <ul><li>Older audiences are less web savvy </li></ul><ul><ul><li>The ones that are, are participating </li></ul></ul><ul><li>The gap is with the new audiences that are not coming to you </li></ul><ul><ul><li>You must go to them </li></ul></ul><ul><li>You must enter their world, work with them and bring them into yours </li></ul><ul><li>These are younger people who ‘like’ in packs (get one = get all) </li></ul><ul><ul><li>They are not early adopters </li></ul></ul><ul><ul><li>They will not take kindly to being told HOW to participate </li></ul></ul>Traditional audiences vs. New Audiences
  13. 13. <ul><li>We need to do it… </li></ul><ul><li>Through… </li></ul>Close the gap <ul><li>Empowerment </li></ul><ul><li>Personalisation </li></ul><ul><li>Entering their world </li></ul><ul><li>Giving them responsibility </li></ul><ul><li>Giving them a good reason to come to your site </li></ul>
  14. 14. Back to you
  15. 15. <ul><li>What have you done to ‘close the gap’? </li></ul><ul><li>Do you even think the gap exists? </li></ul><ul><li>Does it matter if the gap exists? </li></ul><ul><li>If you are getting 80% of attendances from 20% of your audiences are you better off focusing on those already participating? </li></ul><ul><li>Do the skills gaps in your organisation reflect the participation gap? </li></ul><ul><li>Does the age gap between those you are trying to attract and your staff make a difference in engaging with audiences digitally? </li></ul>Questions