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  2. 2. ‘ Old School’ Communities Museum Tours: Book Clubs: Knitting Clubs: Rotary: Friends of Museums
  3. 3. ‘ Old School’ Communities Offline to Online
  4. 4. Purpose of Communities Family day out Socialising Fundraising Exhibitions The Museum as a Meeting Place:
  5. 5. New Online Communities Twitter Google Facebook
  6. 6. Extended Purposes
  7. 7. Online to Offline Organise ONLINE , Meet OFFLINE
  8. 8. New Community Building Strategy Saatchi director, Paul Arden said: ‘ It’s not what you know, it’s who you know’ ‘ Its what you and they know, who you and they know and how you and they engage’
  9. 9. Networking the Community Why? Where? How? Who? And measure it!
  10. 10. Why Connect Online?
  11. 11. Where are Museum Visitors Connected?
  12. 12. How to Connect Online? Aim: Museum as a Social Place Museum as an Educator Museum as a Profit Centre Museum as a Facilitator
  13. 13. Who to Connect Online? Tour Guides Speakers Artists Directors
  14. 14. Myth of Community Building <ul><li>Its Free </li></ul><ul><li>Its Easy </li></ul><ul><li>There are no Rules </li></ul><ul><li>Great Content is Everything </li></ul><ul><li>You cannot Build Relationships Online </li></ul><ul><li>The more Friends, the Better </li></ul><ul><li>It won’t Last </li></ul><ul><li>It replaces Traditional Community Building </li></ul>The lament for Icarus
  15. 15. Barriers to New Community Building <ul><li>Time </li></ul><ul><li>Social Attitude </li></ul><ul><li>Reputation Damage </li></ul><ul><li>No Brand </li></ul><ul><li>No Message </li></ul>
  16. 16. And more Barriers to overcome <ul><li>Effectiveness </li></ul><ul><li>Pro’s and Con’s </li></ul><ul><li>Fear </li></ul><ul><li>Knowledge and Capability </li></ul><ul><li>Losing Control </li></ul>
  17. 17. Guidelines to Start Community: Virtues <ul><li>VIRTUES </li></ul><ul><li>Chastity </li></ul><ul><li>Temperance </li></ul><ul><li>Charity </li></ul><ul><li>Diligence </li></ul><ul><li>Patience </li></ul><ul><li>Kindness </li></ul><ul><li>Humility </li></ul>
  18. 18. Guidelines to Grow Community: Vices <ul><li>VICES </li></ul><ul><li>Lust </li></ul><ul><li>Gluttony </li></ul><ul><li>Greed </li></ul><ul><li>Sloth </li></ul><ul><li>Wrath </li></ul><ul><li>Envy </li></ul><ul><li>Pride </li></ul>
  19. 19. IENS 60 initial tasters 90.000 members 6 million users of Amateur critics, experts, restaurants, restaurant goers
  20. 20. The NextWomen Connections Online and Offline
  21. 21. The NextWomen Reach 10,000 women 1 million 35000 20 million With a potential:
  22. 22. The NextWomen’s Landscape
  23. 23. New Social Networks TNW 3000 Followers 400 Members 600 Members
  24. 24. European Museum Guide
  25. 25. European Museum Guide
  26. 26. Thanks (new site to be launched Q1 2010) [email_address] Twitter: @thenextwomen