Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Web 2.0 and research communication


Published on

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

Web 2.0 and research communication

  1. 1. Web 2.0 and research communication – a brief introduction
  2. 2. Web 2.0 <ul><li>Web 2.0 is the most talked about development within communications </li></ul>
  3. 3. Web 2.0 <ul><li>“ include the new social internet media as part of DIIS’ communication portfolio” </li></ul><ul><li>“ investigate social internet media options” </li></ul><ul><li>“ enhance our visibility on the internet” </li></ul>
  4. 4. Web 2.0 <ul><li> </li></ul><ul><li>“ I am not a nerd” </li></ul>
  5. 5. Web 2.0 <ul><li>sender -> information -> recipient </li></ul><ul><li>sender ←-> dialogue ←-> user </li></ul><ul><li>user ←-> dialogue ←-> user </li></ul>
  6. 6. Web 2.0 <ul><li>Web 2.0 is a range of services for </li></ul><ul><li>generating content together with others </li></ul><ul><li>Re-purposing content – for instance by sharing it with others than the original target group </li></ul><ul><li>searching and consuming content </li></ul>
  7. 7. Web 2.0
  8. 8. Web 2.0
  9. 9. Web 2.0
  10. 10. Researchers’ and organizations’ use of web 2.0 Myths and realities
  11. 11. Web 2.0 <ul><li>Established facts </li></ul><ul><ul><li>If you wish to reach young people / students, Facebook and Twitter is the way forward </li></ul></ul><ul><ul><li>More senior researchers may not use social media for research communication, but the young do! </li></ul></ul><ul><ul><li>Organisations like ours must be on Facebook </li></ul></ul>
  12. 12. Web 2.0 <ul><li>13 % of researchers do it *) often (once a week or more) </li></ul><ul><li>45 % do it occasionally </li></ul><ul><li>39 % never do it </li></ul><ul><li>no major demographic variations </li></ul><ul><li>*) use web 2.0 for research communication </li></ul>
  13. 13. Web 2.0
  14. 14. Web 2.0
  15. 15. Web 2.0 <ul><li>100.000 Danish housewives cannot be wrong </li></ul><ul><li>- They choose Gardisette curtains </li></ul>
  16. 16. Web 2.0
  17. 17. Web 2.0
  18. 18. Web 2.0
  19. 19. Web 2.0 <ul><li>Spread the word! </li></ul>
  20. 20. Web 2.0 <ul><li>The world before Facebook </li></ul>
  21. 21. Web 2.0 and research communication Potentials
  22. 22. <ul><li>There are potentials in Web 2.0 - even if it is only as a supplement </li></ul>
  23. 23. <ul><li>With web 2.0 you can bring about dialogue that can strengthen discussion, exchange and cooperation between: </li></ul><ul><ul><li>researchers </li></ul></ul><ul><ul><li>researchers and collaborators </li></ul></ul><ul><ul><li>researchers and the general public </li></ul></ul>
  24. 24. Web 2.0 <ul><li>Useful web 2.0 services </li></ul><ul><ul><li>Weblogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social bookmarking (Delicious ) </li></ul></ul><ul><ul><li>RSS </li></ul></ul>
  25. 25. <ul><li>Weblog </li></ul><ul><ul><li>A weblog is a website with potentials for strengthening the communication between researchers </li></ul></ul><ul><ul><li>Weblogs usually consist of regular entries of commentary or descriptions of events </li></ul></ul><ul><ul><li>Most weblogs are interactive, allowing visitors to leave comments and messages </li></ul></ul>
  26. 27. <ul><li>Wiki </li></ul><ul><ul><li>A wiki is a website that can be edited direct on the Internet by all the people who have access to it </li></ul></ul><ul><ul><li>A wiki is a tool that one can use, if one wants to cooperate about something </li></ul></ul><ul><ul><li>It is possible to close a wiki, so that it is only open to people who are invited </li></ul></ul>
  27. 29. <ul><li>Social bookmarking </li></ul><ul><ul><li>Social bookmarking is a way to organize, store, manage and search for bookmarks online </li></ul></ul><ul><ul><li>You can get access to your bookmarks as long as you are on the Internet </li></ul></ul><ul><ul><li>Social bookmarking services like Delicious makes it possible to share your bookmarks online </li></ul></ul>
  28. 31. <ul><li>RSS </li></ul><ul><ul><li>RSS makes it possible to get notified when something new happens on a website </li></ul></ul><ul><ul><li>You don’t have to visit the website to be updated </li></ul></ul><ul><ul><li>It is possible - easily - to be constantly updated on what’s happening on many websites </li></ul></ul>
  29. 32. <ul><li>Weblogs, wikis and most social bookmarking services offer RSS feeds </li></ul>
  30. 34. <ul><li>There are potentials in web 2.0 </li></ul><ul><li>It is just up to you to find out what are the potentials for you </li></ul>
  31. 36. Web 2.0 - References <ul><li>RIN, 2010. If we build it, will they come ? How researchers perceive and use web 2.0 </li></ul><ul><li>Bang, Jørgen & Chr. Dalsgaard, 2008. Digital forskningsformidling . Kommunikative potentialer ved at anvende web 2.0 til videnskonstruktion. Læring & Medier nr. 1 </li></ul><ul><li>IFPRI, 2010. How your work gets richer with social media : the case of ”Millions Fed” </li></ul><ul><li>IAALD, 2009. Millions Fed – Update on IFPRI communication efforts </li></ul><ul><li>, 2010. College students on the web . Jacob Nielsen’s Alertbox, December 15 </li></ul><ul><li>, 2009. Writing for social media : ... corporate content distributed through Facebook, Twitter, LinkedIn... Jacob Nielsen’s Alertbox, October 12 </li></ul>
  32. 37. Web 2.0 in plain English - videos <ul><li>Social Media in Plain English </li></ul><ul><li> </li></ul><ul><li>RSS in Plain English </li></ul><ul><li> </li></ul><ul><li>Wikis in Plain English </li></ul><ul><li> </li></ul><ul><li>Social Networking in Plain English </li></ul><ul><li> </li></ul><ul><li>Social Bookmarking in Plain English </li></ul><ul><li> </li></ul>