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Web 2.0 and research communication

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Web 2.0 and research communication

  1. 1. Web 2.0 and research communication – a brief introduction
  2. 2. Web 2.0 <ul><li>Web 2.0 is the most talked about development within communications </li></ul>
  3. 3. Web 2.0 <ul><li>“ include the new social internet media as part of DIIS’ communication portfolio” </li></ul><ul><li>“ investigate social internet media options” </li></ul><ul><li>“ enhance our visibility on the internet” </li></ul>
  4. 4. Web 2.0 <ul><li> </li></ul><ul><li>“ I am not a nerd” </li></ul>
  5. 5. Web 2.0 <ul><li>sender -> information -> recipient </li></ul><ul><li>sender ←-> dialogue ←-> user </li></ul><ul><li>user ←-> dialogue ←-> user </li></ul>
  6. 6. Web 2.0 <ul><li>Web 2.0 is a range of services for </li></ul><ul><li>generating content together with others </li></ul><ul><li>Re-purposing content – for instance by sharing it with others than the original target group </li></ul><ul><li>searching and consuming content </li></ul>
  7. 7. Web 2.0
  8. 8. Web 2.0
  9. 9. Web 2.0
  10. 10. Researchers’ and organizations’ use of web 2.0 Myths and realities
  11. 11. Web 2.0 <ul><li>Established facts </li></ul><ul><ul><li>If you wish to reach young people / students, Facebook and Twitter is the way forward </li></ul></ul><ul><ul><li>More senior researchers may not use social media for research communication, but the young do! </li></ul></ul><ul><ul><li>Organisations like ours must be on Facebook </li></ul></ul>
  12. 12. Web 2.0 <ul><li>13 % of researchers do it *) often (once a week or more) </li></ul><ul><li>45 % do it occasionally </li></ul><ul><li>39 % never do it </li></ul><ul><li>no major demographic variations </li></ul><ul><li>*) use web 2.0 for research communication </li></ul>
  13. 13. Web 2.0
  14. 14. Web 2.0
  15. 15. Web 2.0 <ul><li>100.000 Danish housewives cannot be wrong </li></ul><ul><li>- They choose Gardisette curtains </li></ul>
  16. 16. Web 2.0
  17. 17. Web 2.0
  18. 18. Web 2.0
  19. 19. Web 2.0 <ul><li>Spread the word! </li></ul>
  20. 20. Web 2.0 <ul><li>The world before Facebook </li></ul>
  21. 21. Web 2.0 and research communication Potentials
  22. 22. <ul><li>There are potentials in Web 2.0 - even if it is only as a supplement </li></ul>
  23. 23. <ul><li>With web 2.0 you can bring about dialogue that can strengthen discussion, exchange and cooperation between: </li></ul><ul><ul><li>researchers </li></ul></ul><ul><ul><li>researchers and collaborators </li></ul></ul><ul><ul><li>researchers and the general public </li></ul></ul>
  24. 24. Web 2.0 <ul><li>Useful web 2.0 services </li></ul><ul><ul><li>Weblogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social bookmarking (Delicious ) </li></ul></ul><ul><ul><li>RSS </li></ul></ul>
  25. 25. <ul><li>Weblog </li></ul><ul><ul><li>A weblog is a website with potentials for strengthening the communication between researchers </li></ul></ul><ul><ul><li>Weblogs usually consist of regular entries of commentary or descriptions of events </li></ul></ul><ul><ul><li>Most weblogs are interactive, allowing visitors to leave comments and messages </li></ul></ul>
  26. 27. <ul><li>Wiki </li></ul><ul><ul><li>A wiki is a website that can be edited direct on the Internet by all the people who have access to it </li></ul></ul><ul><ul><li>A wiki is a tool that one can use, if one wants to cooperate about something </li></ul></ul><ul><ul><li>It is possible to close a wiki, so that it is only open to people who are invited </li></ul></ul>
  27. 29. <ul><li>Social bookmarking </li></ul><ul><ul><li>Social bookmarking is a way to organize, store, manage and search for bookmarks online </li></ul></ul><ul><ul><li>You can get access to your bookmarks as long as you are on the Internet </li></ul></ul><ul><ul><li>Social bookmarking services like Delicious makes it possible to share your bookmarks online </li></ul></ul>
  28. 31. <ul><li>RSS </li></ul><ul><ul><li>RSS makes it possible to get notified when something new happens on a website </li></ul></ul><ul><ul><li>You don’t have to visit the website to be updated </li></ul></ul><ul><ul><li>It is possible - easily - to be constantly updated on what’s happening on many websites </li></ul></ul>
  29. 32. <ul><li>Weblogs, wikis and most social bookmarking services offer RSS feeds </li></ul>
  30. 34. <ul><li>There are potentials in web 2.0 </li></ul><ul><li>It is just up to you to find out what are the potentials for you </li></ul>
  31. 36. Web 2.0 - References <ul><li>RIN, 2010. If we build it, will they come ? How researchers perceive and use web 2.0 </li></ul><ul><li>Bang, Jørgen & Chr. Dalsgaard, 2008. Digital forskningsformidling . Kommunikative potentialer ved at anvende web 2.0 til videnskonstruktion. Læring & Medier nr. 1 </li></ul><ul><li>IFPRI, 2010. How your work gets richer with social media : the case of ”Millions Fed” </li></ul><ul><li>IAALD, 2009. Millions Fed – Update on IFPRI communication efforts </li></ul><ul><li>Useit.com, 2010. College students on the web . Jacob Nielsen’s Alertbox, December 15 </li></ul><ul><li>Useit.com, 2009. Writing for social media : ... corporate content distributed through Facebook, Twitter, LinkedIn... Jacob Nielsen’s Alertbox, October 12 </li></ul>
  32. 37. Web 2.0 in plain English - videos <ul><li>Social Media in Plain English </li></ul><ul><li>http://www.youtube.com/watch?v=MpIOClX1jPE </li></ul><ul><li>RSS in Plain English </li></ul><ul><li>http://www.youtube.com/watch?v=0klgLsSxGsU </li></ul><ul><li>Wikis in Plain English </li></ul><ul><li>http://www.youtube.com/watch?v=-dnL00TdmLY </li></ul><ul><li>Social Networking in Plain English </li></ul><ul><li>http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=relmfu </li></ul><ul><li>Social Bookmarking in Plain English </li></ul><ul><li>http://www.youtube.com/watch?v=HeBmvDpVbWc </li></ul>

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