It's Hip to be Square: The QR Code Revolution <ul><li>By: @StacyCohen @KathleneHestir @KaitlynDennihy  </li></ul><ul><li>W...
#EngaugeQR <ul><li>@StacyCohen </li></ul><ul><li>[email_address] </li></ul>@KathleneHestir [email_address] @KaitlynDennihy...
What is a QR Code? <ul><li>What is it? </li></ul><ul><li>A  2D scannable code </li></ul><ul><li>QR =“quick response” </li>...
QR Codes Are Not New QR codes date to the 1990s, but with the growth of smart phones, the use of QR codes has exploded.
How it Works <ul><li>Transforms static images into engaging brand experiencesOpportunity to provide practical, exclusive a...
Top Scanner Apps <ul><li>Android </li></ul><ul><li>ShopSavvy, Barcode Scanner  </li></ul><ul><li>Blackberry </li></ul><ul>...
 
 
Smartphone Stats <ul><li>Smartphones debuted in the business world in  1993.   </li></ul><ul><li>Over  60 % of today’s sma...
 
QR-code generation and use has increased by 700% in 2010.
Top 10 U.S. States By Scanning
Representative Demographics of QR Users
Share of Mobile Operating Systems that Scan
QR Stats <ul><li>The biggest drawback to using QR codes is that they require a smartphone. </li></ul><ul><li>25-33% of Ame...
Google’s Favorite Places <ul><li>QR Business Decals  </li></ul><ul><li>Read Reviews </li></ul><ul><li>Find Special Offers ...
Google Goggles Google Goggles lets you use pictures taken with your mobile phone to search the web. It's ideal for things ...
Stickybits: Scan and Explore <ul><li>Stickybits allows a user to scan an existing barcode or QR code or a Stickybits stick...
Microsoft Tags
Scanlife
SnapTag
JagTag
How to Make Your Own  <ul><li>URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link...
Delta Airlines Boarding Passes Delta allows its passengers to check in for their flight via a QR code in their mobile app ...
Gap In-Store Signage
Starbucks Using QR Codes As Digital Currency <ul><li>Starbucks iPhone app becomes a gift card after entering your informat...
Bravo TV Commercial
Uncle Ben’s Uses SnapTags
Twitter Moms <ul><li>Good Housekeeping Seal of Approval for the social media age </li></ul><ul><li>Ratings and reviews wil...
Tag Heuer Ads in WSJ and Glamour Magazine
Toys “R” Us iPhone App (Hong Kong)  <ul><li>iPhone app integrates QR codes and video content into retail experience </li><...
 
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
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QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)

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This presentation is brought to you by the Digital Innovation Group at Engauge Lunch N' Learn Series.

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  • Nice Presentation. good to know about it. you can also take a look at QR Code App for Android here https://play.google.com/store/apps/details?id=com.smarttool.qrcodereader
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  • QR codes were initially used in the automotive industry to keep track of stocks, but nowadays their usage has spread everywhere as a handy way to share information: IT companies, software developers, advertising agencies and media, they’ve all used QR codes at some point.
  • NeoReader is the most simple. Otiscan is fastest for iPhone
  • Dec 2009, Google began distributing QR code window stickers to the top searched 190,000 local businesses throughout the US . This is big news for making QR codes more popular in North America, as our friends in Japan are already benefiting from them, having implemented the technology on a massive scale.
  • QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)

    1. It's Hip to be Square: The QR Code Revolution <ul><li>By: @StacyCohen @KathleneHestir @KaitlynDennihy </li></ul><ul><li>Wednesday, Dec. 1, 2010 </li></ul>#EngaugeQR
    2. #EngaugeQR <ul><li>@StacyCohen </li></ul><ul><li>[email_address] </li></ul>@KathleneHestir [email_address] @KaitlynDennihy [email_address]
    3. What is a QR Code? <ul><li>What is it? </li></ul><ul><li>A 2D scannable code </li></ul><ul><li>QR =“quick response” </li></ul><ul><li>What does it do? </li></ul><ul><li>Stores digital content that users can access via barcode scanner like a web address, video/image, secret message, etc. </li></ul><ul><li>Pushes content instantly </li></ul><ul><li>Why is it useful? </li></ul><ul><li>Creates engaging experiences </li></ul>
    4. QR Codes Are Not New QR codes date to the 1990s, but with the growth of smart phones, the use of QR codes has exploded.
    5. How it Works <ul><li>Transforms static images into engaging brand experiencesOpportunity to provide practical, exclusive and/or entertaining content to usersNeed barcode scanning app for smart phones to read the content embedded in the codeSome vendors allow non-smart phones to take pictures and email for content </li></ul>
    6. Top Scanner Apps <ul><li>Android </li></ul><ul><li>ShopSavvy, Barcode Scanner </li></ul><ul><li>Blackberry </li></ul><ul><li>NeoReader </li></ul><ul><li>iPhone </li></ul><ul><li>NeoReader </li></ul>
    7.  
    8.  
    9. Smartphone Stats <ul><li>Smartphones debuted in the business world in 1993. </li></ul><ul><li>Over 60 % of today’s smartphones are for personal use. Games are the most popular apps followed by weather, maps/navigation and social networking. Smartphones are expected to take over the mobile market in the U.S. by 2011. </li></ul>
    10.  
    11. QR-code generation and use has increased by 700% in 2010.
    12. Top 10 U.S. States By Scanning
    13. Representative Demographics of QR Users
    14. Share of Mobile Operating Systems that Scan
    15. QR Stats <ul><li>The biggest drawback to using QR codes is that they require a smartphone. </li></ul><ul><li>25-33% of Americans own a smart phone. - Mobile Marketing Association. </li></ul><ul><li>Smartphones are expected to come preloaded with QR scanners. </li></ul>
    16. Google’s Favorite Places <ul><li>QR Business Decals </li></ul><ul><li>Read Reviews </li></ul><ul><li>Find Special Offers </li></ul><ul><li>Star the Business </li></ul><ul><li>Leave Reviews </li></ul>
    17. Google Goggles Google Goggles lets you use pictures taken with your mobile phone to search the web. It's ideal for things that aren't easy to describe in words.
    18. Stickybits: Scan and Explore <ul><li>Stickybits allows a user to scan an existing barcode or QR code or a Stickybits sticker to access content associated with that product. </li></ul>
    19. Microsoft Tags
    20. Scanlife
    21. SnapTag
    22. JagTag
    23. How to Make Your Own <ul><li>URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link and automatically generate a QR code </li></ul><ul><li>http://tag.microsoft.com </li></ul><ul><li>http://qrcode.kaywa.com/ </li></ul>
    24. Delta Airlines Boarding Passes Delta allows its passengers to check in for their flight via a QR code in their mobile app rather than presenting a paper boarding pass.
    25. Gap In-Store Signage
    26. Starbucks Using QR Codes As Digital Currency <ul><li>Starbucks iPhone app becomes a gift card after entering your information. </li></ul><ul><li>Barista scans your QR code which pays for your purchase. </li></ul>
    27. Bravo TV Commercial
    28. Uncle Ben’s Uses SnapTags
    29. Twitter Moms <ul><li>Good Housekeeping Seal of Approval for the social media age </li></ul><ul><li>Ratings and reviews will be accessible instantly via QR codes printed on product packaging. </li></ul>
    30. Tag Heuer Ads in WSJ and Glamour Magazine
    31. Toys “R” Us iPhone App (Hong Kong) <ul><li>iPhone app integrates QR codes and video content into retail experience </li></ul><ul><li>Users get points for each code scanned and can be redeemed for free gifts </li></ul>
    32.  

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