DIG Day - Twitpay

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Oct. 7, 2010

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DIG Day - Twitpay

  1. 1. Social Payments Michael Ivey, President [email_address] | @ivey | Linkedin.com/in/MichaelIvey
  2. 2. Twitpay’s Business Architecture Powering Social Payments Social Giving (NPO and Political) Social Gaming Social Network Connections Twitter, Facebook, Foursquare Social Commerce* Data Repository *In Development
  3. 3. Twitpay’s Giving payment process is simple for users Step 1: Consumer’s favorite non-profit tweets a call for donations Step 2: Consumer re-tweets the NPO’s tweet Step 3: Twitpay sends confirmation via direct message (DM)* *Consumer follows @RT2Give_Confirm automatically, when they sign up Step 4: Consumer replies “yes” to the DM and the donation is complete
  4. 4. Fundraising Increases Exponentially Powering Social Payments $10 A retweet or repost goes to their followers And then their followers Text to Give and Donate Now campaigns stop here Social giving is immediate and convenient. Once the message is retweeted, or reposted Twitpay allows all of a donor’s followers to instantly know of their donation.
  5. 5. Elements of Twitpay’s Payment Platform <ul><li>Twitpay provides: </li></ul><ul><ul><li>A channel to interact with customers </li></ul></ul><ul><ul><li>A payment system </li></ul></ul><ul><li>Operates on a low cost delivery system that takes advantage of the “rails” provided by social networks </li></ul><ul><ul><li>Does not require mobile carrier alliances </li></ul></ul><ul><li>Provides an expansive reach across the social networks: </li></ul><ul><ul><li>Applications can leverage push model and built-in sharing… </li></ul></ul><ul><ul><li>… that reach a mass of users rapidly through viral components … </li></ul></ul><ul><ul><li>..which are highly visible interactions that appeal to impulse decisions and repeat interactions </li></ul></ul>Powering Social Payments
  6. 6. Twitpay offers significant benefits compared to SMS giving The Twitpay platform disburses funds to the non-profits quickly. There are no intermediaries, such as mobile carriers, slowing down the process. Powering Social Payments Twitpay Giving TXT 2 Give Setup Time 3 Days 6 – 8 Weeks Setup Fee $0 $500 Monthly Fee $0 $300 - $1499 Payout time Daily Every 90 Days Viral Engagement Yes No Donation amount Customized $5 or $10 only Reporting by Donor Available None
  7. 7. Twitpay will leverage the power of Twitter for Social Gaming payments <ul><li>Twitpay will be presented as an option on the payments screen within the game </li></ul><ul><li>User will enter Twitpay credentials into a popup, similar to Facebook Connect or Twitter @Anywhere </li></ul><ul><li>User confirms a tweet: “twitpay @Zynga $10 for Farmville Cash” </li></ul><ul><li>Twitpay sends a code via direct message, which the user enters into the site </li></ul>Powering Social Payments

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