DIG Day - PlacePunch


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Oct. 7, 2010

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  • Try to build awareness and intent through repeated advertising. Hope we remember when we are ready to make a decision
  • By marketing to people according to their location, we can instantly move from creating awareness to creating action
  • Being able to target by customers give us the ability to provide highly-relevant offers to customers that are moments away from making a purchase. There’s no need to guess if a customers shops for your products or will remember your offer. Location connects you to the point when a customer is ready to take action and buy.
  • We all knew that location-based marketing was the future, but until now, the future was never real. We never had a way to access customer data.
  • While we always dreamed of being able to do location-based marketing, we previously never had a real way to market to customers based on their location and where they typically visit. Foursquare has changed this by creating an opt-in mechanism where people are now willing to publicly share their location in order to socialize with friends, win badges and receive offers.
  • Foursquare has popularized the idea of social location sharing. Not only do customers check-in and signal their location, but they now share their location with their entire social graph. Friends can now learn about new locations and meet up with friends by their actual location. By having more people check into your locations, you can get free advertising for your stores.
  • PlacePunch enables you to automatically send Twitter messages to customers that check into locations. We worked with IHG to enable them to automatically send promotional and goodwill messages to customers when they checked into their locations on Foursquare.
  • You can also use PlacePunch to create your own loyalty program that rewards customers for checking into your locations on one of the location-based social networks. This rewards your customers for not only visiting your location but also sharing your brand with their friends. If you have your own loyalty program, we can integrate check-ins into your existing program.
  • Finally, we help you understand when, how and where your customers are checking in with your analytics and reports. We deliver reports like venue check-in traffic and show you how many rewards have been earned with your loyalty program. We also help you understand more about your customers and enable you to easily connect with them on Twitter or Facebook or add customers that participate into your loyalty program to your email list.
  • Recap 3 point: Through checkins, PlacePunch connects your brand to customers at their point of highest value. PlacePunch provides valuable insights to hone your messaging and campaigns. When it comes to check-ins, PlacePunch enables takes care of the technology and lets you focus on being a marketer.
  • DIG Day - PlacePunch

    1. 1. PlacePunch Adam Steinberg Co-Founder, PlacePunch [email_address]
    2. 2. Introduction Adam Steinberg Co-Founder/CEO [email_address] 678.608.1411 @placepunch @adams472
    3. 3. PlacePunch connects your brand to customers through location check-ins Your Brand
    4. 4. Problem - Marketers can’t target their message <ul><li>If you like this TV show, you might be this type of person </li></ul><ul><li>If you listen to this radio station, you might be this type of person </li></ul><ul><li>If you live here, you are likely to be this type of person </li></ul>
    5. 5. Marketers spend too much time creating awareness
    6. 6. Location is immediate Awareness Action Expected Value
    7. 7. Location is precise
    8. 8. What has changed?
    9. 9. Customers now have a reason to share location
    10. 10. Value add: social sharing
    11. 11. Why do you care? Check-in traffic is surging <ul><li>Smartphone usage expected to grow 4x by 2014 </li></ul><ul><li>Foursquare adding 150,000 people a week </li></ul><ul><li>Facebook opens check-ins with Places </li></ul>
    12. 12. PlacePunch Solution <ul><li>Through check-ins, PlacePunch enables brands to connect with customers at their point of action. </li></ul><ul><li>PlacePunch integrates all </li></ul><ul><li>major location services. </li></ul>
    13. 13. Deliver messages at point of action <ul><li>Deliver timely, relevant Twitter messages to customers when they check-in. </li></ul>
    14. 14. Increase check-ins and reward loyal customers <ul><li>Reward customers for “checking in” and sharing your location </li></ul>
    15. 15. Gain valuable insights to hone your messaging
    16. 16. Who do we work with?
    17. 17. Key takeaways Your Brand
    18. 18. Thanks Adam Steinberg Co-Founder/CEO [email_address] 678.608.1411 @placepunch @adams472