Press release lebua hotels dia industry chair may 2013


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Press release lebua hotels dia industry chair may 2013

  1. 1. Digital Innovation Asia (DIA) partners with lebua Hotels& Resorts to establish DIA Industry Chair 2013/2014Bangkok, April 14, 2013: Digital Innovation Asia (DIA) is a new initiative promoting excellence andknowledge sharing when it comes to leveraging digital, social, and mobile in the travel and tourismindustry to promote the complete Asian Visitor Economy.Digital Innovation Asia (DIA) is pleased to partner with lebua Hotels & Resorts, the operator of the lebuaHotel at State Tower in Bangkok, in creating the Industry Chair of Digital Innovation Asia. Serving as theDIA Industry Chair 2013/2014, lebua Hotels & Resorts will help guide the strategy and provide resourcesto assist in executing the DIA vision, in collaboration with the Pacific Asia Travel Association (PATA),and other industry partners.In guiding the strategy, as well as to leverage technology, resources, and expertise, DIA has established theDigital Innovation Asia Council. The Digital Innovation Asia Council is a group of the most accomplisheddigital
 innovators and strategists in
 the Pacific Asia Travel and Tourism Industry. The council is an
 invite-only forum of the
 most senior e-commerce
 executives and digital
 marketing thought leaders
from hotels, airlines, tourist
 boards, and soon also cruise lines, tour operators, and travel media from allcorners of the Asia Pacific region. Individuals are hand-selected and appointed by a nomination committee,based on their innovations and commitments to the industry.Strategically aligned with the Pacific Asia Travel Association (PATA),Digital Innovation Asia is endorsedand supported by the Pacific Asia Travel Association (PATA), the Tourism Authority of Thailand (TAT),the World Tourism Organization (UNWTO), the Association of South East Asian Nation (ASEAN), theMekong Tourism Coordinating Office (MTCO), the Tourism Technology Association (TTA), the GlobalBusiness Travel Association (GBTA), the International Federation of IT in Travel and Tourism (IFITT),and the International Association of Travel and Tourism Professionals (SKAL). Digital Innovation Asia(DIA) includes a new platform www., the Digital Innovation Asia Council, theDigital Innovation Asia Awards, Speak-Out Asia, Blogger-Match Up, Digital Aid Asia, China Boot Camp,the Digital Innovation Asia Challenge, and a year-round program of workshops and seminars.Martin Craigs, CEO of PATA says: “Digital Innovation Asia has the potential of becoming an importantcomponent when it comes to executing PATA‟s Next Gen Strategy. We applaud forward-lookingorganizations, such as PATA member lebua Hotels & Resorts, in supporting important and innovativeefforts such as DIA that embrace the complete Visitor Economy.”Jens Thraenhart, founder of Digital Innovation Asia (DIA) and co-founder of Preferred PATA MemberDragon Trail, and Chair of PATA‟s China Chapter says: “We are impressed by lebua Hotels & Resorts inmaking digital innovation a vital component of its organizational DNA and leveraging technology as anenabler in driving customer and stakeholder value, and to better reach potential guests and to improve theirexperience at every touch point.lebua Hotels & Resorts has very quickly understood and embraced thevision of DIA and we are excited to work with lebua Hotels & Resorts in developing DIA as a platform toutilize digital, social, and mobile as a catalyst for responsible tourism development.”
  2. 2. Deepak Ohri, CEO of lebua Hotels & Resorts says: "lebuas partnership with DIA and PATA is a naturalfit. Digital is a vital elementin creating powerful visitor experiences while at the destination, as well as preand post. In supporting Digital Innovation Asia, lebua is committed to enhance responsible tourismdevelopment, supporting people, profit, and planet by leveraging digital media and emergingtechnologies."On June 10-12, Digital Innovation Asia continues in Bangkok, after Thailands tourism trade show TTM+in Bangkok, the World Islamic Tourism Mart (WITM) and Malaysia International Tourism Exchange(MITE) in Malaysia, and the World Economic Forum East Asia in Myanmar. On June 10 and 11, the firstever Blogger Match-up in Asia will as well as DIAs inaugural flagship digital innovation summit Speak-Out Asia will be hosted at lebua Hotel at State Tower, and the DIA Awards will be celebrated at BEDSupperclub. On June 12, DIA is holding the China Boot Camps to help travel and tourism companiesunderstand the complex Chinese travel market.Relevant and interested organizations and individuals are invited to contact us for speaking engagementsand sponsorship opportunities. Bloggers and media professionals are invited to apply for accreditationprivileges. We encourage nominations for the DIA Awards on June 10th – nominations are free to submitat complete Digital Innovation Asia program:June 10: Blogger Match-up – lebua Hotel at State TowerJune 10: DIA Council Meeting (by invitation)June 10: DIA Awards - Bed Supperclub (8 pm – 10 pm)DIA Awards VIP Reception (by invitation) – Bed Supperclub (7pm – 8 pm)June 11: Speak-Out Asia – lebua Hotel at State Tower (10 pm – 5 pm)June 11: The Last Byte Party - (by 12: China Boot Camp - (10:30 am – 4:30pm)For more information on how to get engaged in Digital Innovation Asia from April 23-24 and June 10-12in Bangkok, please visit, like us on Facebook, download our brochures at,and follow-us on Twitter @DIAsiaTourism (hashtag #DIAsiaTourism). Register at Please visit our DIA Awards partner TravelDailyNews.Asia tosubmit your nominations at ENDS -About Digital Innovation Asia (DIA)Digital Innovation Asia (DIA) is a new initiative promoting excellence and knowledge sharing when itcomes to leveraging digital, social, and mobile in the travel and tourism industry to promote the completeAsian Visitor Economy. Aligned with the Pacific Asia Travel Association (PATA), it includes a newplatform, the Digital Innovation Asia Council, the Digital InnovationAsia Awards, Speak-Out Asia, Blogger-Match Up, Digital Aid Asia, China Boot Camp, the DigitalInnovation Asia Challenge, and year-round program of workshops and seminars. Get inspired and engagedat: www.DigitalInnovationAsia - Facebook: DIAsiaTourism – Twitter: @DIAsiaTourism (hashtag#DIAsiaTourism) - LinkedIn: - Register at visit our DIA Awards partner TravelDailyNews.Asia to submityour nominations at Pacific Asia Travel Association (PATA)Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profit membershipassociation, has achieved international acclaim by acting as a catalyst for the responsible development oftravel and tourism to, from and within the Asia Pacific region.
  3. 3. The Association provides aligned advocacy, leadership and events to its members, comprising 90government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.Thousands of travel professionals belong to dozens of local PATA chapters worldwide. The chaptersorganise travel industry training and business development events. PATAs „Next Generation mPOWERplatform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre tomembers mobile devices anywhere in the world. PATAs headquarters is in Bangkok.Media Contacts:Pacific Asia Travel Association (PATA)Ms. ParitaNiemwongse
E-mail: communications@PATA.orgWeb: www.pata.orgDigital Innovation Asia (DIA)Ms. KwangNuchpoom
E-Mail: info@digitalinnovationasia.comWeb: