Press release digital innovation asia - china boot c amp and digital aid forum-2013_april20
Digital Innovation Asia, explores forward-‐thinking digital trends in travel and tourism prior to PATA Annual Summit in Bangkok Digital Innovation Asia (DIA) has partnered with the Pacific Asia Travel Association(PATA), as well as the Tourism Authority of Thailand (TAT) to increase relevance tothe industry when it comes to digital innovation in travel and tourism in the Asia Pacificregion. Delegates of the PATA Annual Summit in Bangkok from April 25-27th, can takeadvantage of attending the China Boot Camp and Digital Aid Asia at a 40% discount.Located alongside, the Digital Innovation Asia events are deliberately timed to lead intoand support the PATA Summit at the end of April, and follow TTM+ in June, to stagedigital events, which include the Digital Innovation Asia Awards, Digital Aid Asia, BloggerMatch-Up Asia, Speak-Out Asia. Kicking off the series of events, the China Boot Campon April 23rdat Pullman Hotel G Bangkok will help travel companies understand theChinese travel market, and how to market to affluent Chinese consumers, followed byDigital Aid Asia Forum on April 24that zuma Restaurant (at St Regis Hotel Bangkok).Register at www.DIAsiaTourism.eventbrite.com. Like us on Facebook (DIAsiaTourism)and follow us on Twitter (@DIAsiaTourism), and receive a 20% discount code bysending us a Facebook message. The complete programs can be downloaded atwww.slideshare.net/DIAsiaTourism.China has become the world largest single source market for internationaltourism revenues – but how to market to the most valuable, high-yieldaffluent Chinese consumers?The China Boot Camp on April 23rdwill help companies understand how to reach andconnect with “the new Chinese tourist” and affluent consumers, by leveraging thecomplex social media landscape in China. Delegates will be able to hear about thelatest trends in marketing to Chinese consumers, and learn about the rapidly changingand evolving Digital and Social Media Landscape in China, including the latest start-ups.Taking a deep dive into the complex and unique digital and social media landscape inChina, the April 23rdChina Boot Camp will feature the unique opportunity to engage withthree top Chinese bloggers, sponsored by Chinese travel social media websiteTripshow.com. Interested travel companies can apply to be part of a Chinese miniblogger match-up the morning prior to the China Boot Camp.Every participant will receive a hard-copy version of the latest Essential China TravelTrends Book (for free e-book download available at www.chinatraveltrendsbook.com),and a special offer for a one-year Basic membership from TripShow.com, valued at RMB5,000 or USD 800 (Note: Sina Weibo account is required).
According to the latest data from the UNWTO from April 2013, Chinese nationals spent arecord US$102 billion on overseas travel 2012, taking it to the top of the internationalstandings and making it the first country ever to achieved nine-digit spending in USdollar terms. The result marks the culmination of a sharp rise in Chinese outbound travelover the past decade. International travel from China has become a major source ofgrowth for providers in the destination countries. There will be an average of 25 millionfirst-time Chinese travellers every year, or 70,000 every day, for the next 10 years. Anincreasing number of second and multiple times Chinese visitors are more likely to travelindependently, and not part of a group, meaning that they have a greater choice oftiming and destinations. They have the opportunity to explore ‘off-the-beaten-track’venues and can look for holidays and activities that suit their personal interests.Jens Thraenhart, Founder of Digital Innovation Asia (DIA) says: “The way manyChinese consumers are finding out about new destinations and travel services, as wellas hotel or cruise brands is via the Internet. With over 564 million Internet users in Chinain April 2013 (an increase of 40 million new Internet Users in just the last year) whichrepresents over 42% of their population and almost double the population of the US,more than 80% of Chinese travellers research and educate themselves aboutdestinations and brands online. Chinese consumers are increasingly being influenced bydigital and social media marketing, and any travel suppliers looking to enter the Chinesemarket need to lead with digital, mobile, and social media marketing.”Sustainable Tourism 2.0 - digitally powering and taking responsibletourism development to the next level. First ever conference focusing onresponsible tourism development and capacity building via technology,social media, and mobileOn April 24th, the Digital Aid Asia Forum is the first ever conference focusing onhelping emerging tourism regions across Asia to learn how to leverage technology anddigital media for capacity building to develop tourism in a responsible way and drivepoverty alleviation. Linked with the 2013 PATA Annual Summit (PAS) in Bangkok fromApril 25-26, Digital Innovation Asia (DIA) is organizing the first ever Digital Aid AsiaForum on April 24th at trendy zuma Restaurant at the St Regis Hotel in Bangkok.Emceed by media and global tourism personality Ms. Anita Mendiratta of CNN T.A.S.KGroup, speakers including Google, Mekong Tourism, PATA, BeMyGuest.travel,WIT, DIA, Cambodia e-Visa, Future e-Learning Resources, and BackpackerMagazine Southeast Asia, will discuss the issues from crisis management, humantrafficking, human resources development, capacity building from micro-financing and e-Visa, and how internet and emerging technologies, mobile, and social media can act asan enabler and catalyst to drive positive economic growth supporting the visitoreconomy.Mr. Martin Craigs, CEO of PATA says: “We are naturally motivated to partner withDigital Innovation Asia. These events are a perfect primer for next gen minded mentorsthe day before our summit. Mobile, digital, and social media in Asia are "m-powering" thecomplete Visitor Economy, clearly a catalyst for balanced travel and tourism growth inthe region. The China Boot Camp and Digital Aid Asia will be inspirational, thoughtprovoking covering issues like crisis management, e-Visa, and human trafficking.”
Nominations for the Digital Innovation Asia Awards are being accepted from now untilMay 31st, and the DIA Awards Celebration will be on June 10that famous BedSupperclub in Bangkok. There is no charge for nominations, and it is open travel andtourism organizations, content creators, and agencies, as well as travelers. The DigitalInnovation Asia Awards recognize the most forward thinking yet performance-orienteddigital innovations in the Pacific Asia travel and tourism industry.Categories include “Most Engaging Website”, “Most Viral Campaign”, “MostCreative Use of Technology”, “Most Inspiring Content”, “Most Impactful Startup”,and “Most Innovative Digital Organization”.The DIA Awards are overseen by members of the new Digital Innovation Asia Council,an invite-only forum of the most senior e-commerce executives and digital marketingthought-leaders from hotels, airlines, and tourist boards from all corners of the AsiaPacific region. We encourage all travel and tourism organizations to submit their bestdigital work, and work they have admired over the past 15 months from January 2012 toApril 2013. Please visit our DIA Awards partner TravelDailyNews.Asia to submit yournominations at http://goo.gl/rRVwS.Digital Innovation Asia is endorsed and supported by the Pacific Asia Travel Association(PATA), the Tourism Authority of Thailand (TAT), the World Tourism Organization(UNWTO), the Association of South East Asian Nation (ASEAN), the Mekong TourismCoordinating Office (MTCO), the Tourism Technology Association (TTA), the GlobalBusiness Travel Association (GBTA), the International Federation of IT in Travel andTourism (IFITT), and the International Association of Travel and Tourism Professionals(SKAL).The complete DIA/PAS program:April 23: China Boot Camp – Pullman Hotel G (10:30 am – 4:30pm)April 23: DIA Pop-Up Party – Pullman Hotel G (6 pm – 8 pm)April 24: Digital Aid Asia – zuma Restaurant (10:30 am – 4:30 pm)April 25: PATA Youth Forum - Thammasat University (9 am – 3 pm)April 25: PATA Opening Party (open for DIA delegates) – Siam Discovery Plaza (6 pm –7:30 pm)April 26: PATA Annual Summit - Centara Grand Hotel (9 am - 8 pm)June 10: Blogger Match-up – lebua Hotel at State Tower (10:30 am – 4:30 pm)June 10: DIA Council Meeting (by invitation) - PATA HQJune 10: DIA Awards - Bed Supperclub (8 pm – 10 pm)DIA Awards VIP Reception (by invitation) – Bed Supperclub (7pm – 8 pm)June 11: Speak-Out Asia – lebua Hotel at State Tower (10 pm – 5 pm)June 11: The Last Byte - (by TDN.asia) - TBDJune 12: China Boot Camp - (10:30 am – 4:30pm)June 12: Bangkok Blogger Tour (by Bangkok 101) – for accredited bloggersJune 13-16: Isaan Influencer Trip (by Smiling Albino / TAT) - for accredited bloggersFor more information on how to get engaged in Digital Innovation Asia from April 23-24and June 10-12 in Bangkok, please visit www.DigitalInnovationAsia.com, like us onFacebook at www.Facebook.com/DIAsiaTourism, download our brochures at
http://www.slideshare.net/DIAsiatourism, and follow-us on Twitter @DIAsiaTourism(hashtag #DIAsiaTourism). Tickets are limited, and a PATA member rate (PATA-DIA-2013), as well as a package prize with the PATA Annual Summit exists. Register athttp://DIAsiatourism.eventbrite.com/. Please visit our DIA Awards partnerTravelDailyNews.Asia to submit your nominations at http://goo.gl/rRVwS. Moreinformation about the PATA Annual Summit on April 25-27 at the Centara GrandBangkok can be found at www.PATA.org.- ENDS -About Digital Innovation Asia (DIA)Digital Innovation Asia (DIA) is a new initiative promoting excellence and knowledgesharing when it comes to leveraging digital, social, and mobile in the travel and tourismindustry to promote the complete Asian Visitor Economy. Aligned with the Pacific AsiaTravel Association (PATA), it includes a new platform www.DigitalInnovationAsia.com,the Digital Innovation Asia Council, the Digital Innovation Asia Awards, Speak-Out Asia,Blogger-Match Up, Digital Aid Asia, China Boot Camp, the Digital Innovation AsiaChallenge, and year-round program of workshops and seminars. Get inspired andengaged at: www.DigitalInnovationAsia - Facebook: DIAsiaTourism – Twitter:@DIAsiaTourism (hashtag #DIAsiaTourism) - LinkedIn: http://linkd.in/ZPKhpB - Registerat http://DIAsiatourism.eventbrite.com/. Please visit our DIA Awards partnerTravelDailyNews.Asia to submit your nominations at http://goo.gl/rRVwSAbout Pacific Asia Travel Association (PATA)Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profitmembership association, has achieved international acclaim by acting as a catalyst forthe responsible development of travel and tourism to, from and within the Asia Pacificregion.The Association provides aligned advocacy, leadership and events to its members,comprising 90 government, state and city tourism bodies, nearly 30 international airlines,airports and cruise lines, 57 educational institutions, and hundreds of travel industrycompanies in Asia Pacific and beyond.Thousands of travel professionals belong to dozens of local PATA chapters worldwide.The chapters organise travel industry training and business development events. PATAs‘Next Generation mPOWER platform delivers unrivalled data, forecasts and insightsfrom the PATA Strategic Intelligence Centre to members mobile devices anywhere inthe world. PATAs headquarters is in Bangkok.Media Contacts:Pacific Asia Travel Association (PATA)Ms. Parita NiemwongseE-mail: communications@PATA.orgWeb: www.pata.orgDigital Innovation Asia (DIA)Ms. Kwang NuchpoomE-Mail: email@example.comWeb: www.DigitalInnovationAsia.com