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DECEMBER 2013

digitalinnovationasia
STRATEGIC OVERVIEW
WHAT IS…
DIGITAL INNOVATION ASIA?
DIGITAL CAPACITY BUILDING
DIGITAL THOUGHT LEADERSHIP
DIGITAL SUCCESS STORIES
DIGITAL CAREER DEVELOPMENT
DIGITAL CHINA MARKETING
DIGITAL SOLUTIONS ADVISORY
DIGITAL STORY TELLING
DIGITAL SOCIAL RESPONSIBILITY
DIGITAL PARTNERSHIP COLLABORATION
digitalinnovationasia
DIGITAL INNOVATION ASIA (DIA) IS A PLATFORM TO
DEVELOP CAPACITY AND PROMOTE INNOVATIONS
IN TECHNOLOG...
digitalinnovationasia
DIGITAL INNOVATION ASIA (DIA) IS BASED ON FIVE
STRATEGIC PILLARS THAT ARE INTER-CONNECTED
AND ALIGNE...
DIA MATCH UP

DIA BOOT CAMP

DIA EVENTS

DIA POW WOW

DIA THINK TANK
DIA COUNCIL

DIA THINK TANK

DIA AWARDS

DIA VENTURES
BLOGGER MATCHUP CONNECT

BLOGGER MATCHUP SPEED-DATING

BLOGGER MATCHUP INTERACTIVE

BLOGGER MATCHUP STORYTELLING
E-TOURISM ASIA BOOT CAMPS

E-TOURISM ASIA CERTIFICATES

E-TOURISM ASIA JOB LINK

E-TOURISM ASIA SOLUTIONS
E-TOURISM CHINA ONLINE MAGAZINE

E-TOURISM CHINA BOOT CAMPS

E-TOURISM CHINA SOLUTIONS

E-TOURISM CHINA STRATEGY ADVISORY
DIGITAL AID SUMMIT

DIGITAL AID FORUM

DIGITAL AID CENTER

DIGITAL AID FOUNDATION
digitalinnovationasia
1. Digital Innovation Asia
THE DIGITAL INNOVATIONS PILLAR FOCUSES ON
INTRODUCING INNOVATIVE DIGITAL SOLUTIONS, AS WELL AS
...
DIA Council Meeting
Bangkok, June 2013
Digital Innovation Asia Awards
Bangkok/Thailand, June 2013
@ Digital Innovation Asia
E-TOURISM ASIA

CAPACITY BUILDING
- DIGITAL & ASIA -
2. E-Tourism Asia
THE DIGITAL CAPACITY DEVELOPMENT PILLAR FOCUSES ON
EDUCATING TRAVEL AND TOURISM PROFESSIONALS IN ASIA
AN...
E-Tourism Asia Boot Camp
Pakse/Lao PDR, June 2011
@ Mekong Tourism Forum
E-Tourism Asia Boot Camp History
5 E-Tourism Asia Boot Camps (2010-2012)
5 Countries in the Asia Region
(Bhutan, Thailand,...
E-Tourism Asia Boot Camp
Phnom Penh/Cambodia, January 2010
Sponsored by SNV and MOT
E-Tourism Asia Boot Camp
Pakse/Lao PDR, June 2011
@ Mekong Tourism Forum
E-Tourism Asia Boot Camp
Bagan/Myanmar, November 2011
@ Tourism Leaders Symposium for Sustainable Tourism
E-Tourism Asia Boot Camp
Paro/Bhutan, February 2012
@ PATA Adventure Travel Summit
E-Tourism Asia Boot Camp
Chiang Rai/Thailand, June 2012

E-Tourism TourismBoot Camp
Asia Forum
@ Mekong
Lao PDR, June 2011
E-Tourism Asia Boot Camp
Bangkok/Thailand, June 2013
@ Digital Innovation Asia
3. E-Tourism China
THE DIGITAL CHINA PILLAR FOCUSES ON EDUCATING TRAVEL
AND TOURISM PROFESSIONALS IN ASIA AND ABROAD HOW T...
E-Tourism China Boot Camp
Bangkok/Thailand, April & June 2013
@ Digital Innovation Asia
BLOGGER MATCHUP
Blogger Match-Up
• Matching up top influential travel bloggers
(digital influencers: microbloggers, hotel
reviewers, podca...
4. BLOGGER MATCHUP
THE DIGITAL INFLUENCERS PILLAR FOCUSES ON MATCHING UP
BLOGGERS WITH ORGANIZATIONS SERVING TOURISTS AND
...
BloggerMatchup.com:
Customized Search
• Search by location, language and nearly
40 niches
• Industry standard statistics f...
DIA Blogger Matchup
Speed-Dating & Seminar
Bangkok/Thailand, June 2013
Chinese Key Opinion Leaders (KOLs)
DIA Blogger Matchup
Chinese Bloggers
Bangkok/Thailand, June 2013
@ China Travel Marketing Boot Camp
Sample Chinese KOL
Weibo name: Fantasy
Real name: Sun Yang
About him: Well-known travel writer in
China, author, global tr...
Blogger Storytelling Trip
Kanchanaburi/Thailand, June 2013
@ Digital Innovation Asia
DIGITAL AID ASIA
5. DIGITAL AID ASIA
THE TOURISM DEVELOPMENT PILLAR FOCUSES ON HOW
TECHNOLOGY, DIGITAL, SOCIAL, AND MOBILE CAN BE A
CATALYS...
Digital Aid Asia Pow Wow
Bangkok/Thailand, June 2013
@ Digital Innovation Asia
SELECT DIGITAL INNOVATION ASIA PROJECTS
CREATING AWARENESS VIA SOCIAL
MEDIA FOR RESPONSIBLE TOURISM
INNOVATIVE TECHNOLOGIES
TO DRIVE TOURISM DEVELOPMENT
purposeful hotels

Promoting socially responsible hotels to socially
conscious travellers by curating a selection of prope...
DIA EVENTS & ADVISORY SERVICES
DIA MATCH UP

DIA BOOT CAMP

DIA EVENTS

DIA POW WOW

DIA THINK TANK
DIA Events
DIGITAL INNOVATION ASIA, BASED ON ITS FIVE-PILLAR FOCUS,
HOSTS EVENTS IN DIFFERENT FORMATS TO STIMULATE
LEARNIN...
DIGITAL INOVATION ASIA AWARDS 2014
ANNUAL AWARDS FEATURING THE MOST INNOVATIVE
AND SUCCESSFUL DIGITAL WORK IN ASIA PACIFIC...
DIGITAL STRATEGY

CHINA DIGITAL STRATEGY

DIA ADVISORY

DIGITAL INFLUENCER

WEB APPLICATION DEVELOPMENT
DIA Consulting Services
DIGITAL INNOVATION ASIA, BASED ON ITS FIVE-PILLAR FOCUS,
PROVIDES CONSULTING AND ADVSIORY SERVICES...
#DIAsiaTourism

CONTACT:

JENS THRAENHART–FOUNDER, DIGITAL INNOVATION ASIA
E: JENS@DIGITALINNOVATIONASIA.COM T: +66-8555.4...
DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014
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DIGITAL INNOVATION ASIA - JANUARY 2014

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DIGITAL INNOVATION ASIA (DIA) IS A PLATFORM TO DEVELOP CAPACITY AND PROMOTE INNOVATIONS IN TECHNOLOGY, DIGITAL, SOCIAL MEDIA, AND MOBILE IN ASIA TRAVEL AND TOURISM, EXECUTING INITIATIVES AND OFFERING SERVICES FROM ADVISORY SERVICES TO EVENTS.

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DIGITAL INNOVATION ASIA - JANUARY 2014

  1. 1. DECEMBER 2013 digitalinnovationasia STRATEGIC OVERVIEW
  2. 2. WHAT IS… DIGITAL INNOVATION ASIA?
  3. 3. DIGITAL CAPACITY BUILDING
  4. 4. DIGITAL THOUGHT LEADERSHIP
  5. 5. DIGITAL SUCCESS STORIES
  6. 6. DIGITAL CAREER DEVELOPMENT
  7. 7. DIGITAL CHINA MARKETING
  8. 8. DIGITAL SOLUTIONS ADVISORY
  9. 9. DIGITAL STORY TELLING
  10. 10. DIGITAL SOCIAL RESPONSIBILITY
  11. 11. DIGITAL PARTNERSHIP COLLABORATION
  12. 12. digitalinnovationasia DIGITAL INNOVATION ASIA (DIA) IS A PLATFORM TO DEVELOP CAPACITY AND PROMOTE INNOVATIONS IN TECHNOLOGY, DIGITAL, SOCIAL MEDIA, AND MOBILE IN ASIA TRAVEL AND TOURISM - Strategically aligned with the Pacific Asia Travel Association (PATA), and endorsed by the World Tourism Organization (UNWTO), the Association of South East Asian Nations (ASEAN), the Mekong Tourism Coordinating Office (MTCO), the Tourism Technology Association (TTA), Global Business Travel Assoc. (GBTA), and SKAL. - The first DIA events were successfully launched beginning of June 2013, featuring the first Blogger Matchup, Digital Innovation Asia Summit, and Annual Digital Innovation Asia Awards in Bangkok, as well as five E-Tourism Asia Boot Camps over the past two years. - DIA is overseen by the DIA Council (made up of senior e-commerce professionals from hotel companies, tourist boards, and airlines).
  13. 13. digitalinnovationasia DIGITAL INNOVATION ASIA (DIA) IS BASED ON FIVE STRATEGIC PILLARS THAT ARE INTER-CONNECTED AND ALIGNED. THESE 5 PILLARS INCLUDE: E-TOURISM ASIA E-TOURISM CHINA DIGITAL AID ASIA DIGITAL INNOVATION ASIA BLOGGER MATCHUP DIGITAL INNOVATIONS DIGITAL INFLUENCER DIGITAL CAPACITY DIGITAL CHINA MARKETING DIGITAL SOCIAL RESP. Connecting digital influential self publishers from bloggers, microbloggers, instagramers, podcasters, hotel reviewers, and more with organizations serving visitors in Asia Pacific, via a database of travel bloggers, organizing speed dating events, and providing consulting. Developing digital capacity in Asia via online certification, hands-on practical boot camps, a job link, and an online Think Tank, in areas including China Digital, Social Media, CRM & Loyalty, Search Engine Marketing, Online Advertising, and Revenue Management. Over 600 million internet users in China are influencing local purchasing trends, both onand offline. They represent the country's best educated and most affluent consumers. This brings new opportunities to international brands who understand how to harness the persuasive powers of China's netizens, recognizing that Chinese social media platforms dominating the online landscape. Leveraging technology, social media, and mobile for responsible tourism development as an enabler to drive economic growth supporting the visitor economy to reduce poverty in emerging tourism destinations, from micro-financing, elearning, crisis management, e-Visa, and web presence. Bringing digital innovations to travel and tourism in Asia via collaboration, sharing, and networking with digital thought leaders from featuring innovative solutions to incubating new ventures, as well as showcasing innovative use of technology and digital media in Asia Pacific.
  14. 14. DIA MATCH UP DIA BOOT CAMP DIA EVENTS DIA POW WOW DIA THINK TANK
  15. 15. DIA COUNCIL DIA THINK TANK DIA AWARDS DIA VENTURES
  16. 16. BLOGGER MATCHUP CONNECT BLOGGER MATCHUP SPEED-DATING BLOGGER MATCHUP INTERACTIVE BLOGGER MATCHUP STORYTELLING
  17. 17. E-TOURISM ASIA BOOT CAMPS E-TOURISM ASIA CERTIFICATES E-TOURISM ASIA JOB LINK E-TOURISM ASIA SOLUTIONS
  18. 18. E-TOURISM CHINA ONLINE MAGAZINE E-TOURISM CHINA BOOT CAMPS E-TOURISM CHINA SOLUTIONS E-TOURISM CHINA STRATEGY ADVISORY
  19. 19. DIGITAL AID SUMMIT DIGITAL AID FORUM DIGITAL AID CENTER DIGITAL AID FOUNDATION
  20. 20. digitalinnovationasia
  21. 21. 1. Digital Innovation Asia THE DIGITAL INNOVATIONS PILLAR FOCUSES ON INTRODUCING INNOVATIVE DIGITAL SOLUTIONS, AS WELL AS SUPPORTING INNOVATIVE DIGITAL VENTURES, BACKED BY THE DIGITAL INNOVATION ASIA COUNCIL, IN 4 KEY INITATIVES: 1. THOUGHT LEADERS – DIGITAL INNOVATION ASIA COUNCIL Appointed heads of technology, e-commerce, marketing of hotels, tourist boards, aviation, cruises, attractions, shopping, media, and academia to serve on the DIA Council. 2. EVENT – DIGITAL INNOVATION ASIA THOUGHT LEADER THINK TANK Invite-only think tank for DIA Council members to get inspired by leading digital authorities, learn about the latest trends, share best practices, and collaborate to bring innovation to Asia Pacific travel and tourism. 3. AWARDS – DIGITAL INNOVATION ASIA AWARDS Annual awards featuring the most innovative digital work in Asia Pacific travel and tourism, in categories across the five DIA pillars, including “Most Impactful Digital Innovation”, “Most Engaging Digital Presence”, “Most Relevant Chinese Digital Presence”, “Most Socially Responsible Digital Initiative”, and “Most Captivating Digital Storytelling”. 4. INCUBATION – DIGITAL INNOVATION ASIA VENTURES Support and incubation of new ventures, and projects, including travel start-ups in Asia, especially in emerging destinations in Asia Pacific.
  22. 22. DIA Council Meeting Bangkok, June 2013
  23. 23. Digital Innovation Asia Awards Bangkok/Thailand, June 2013 @ Digital Innovation Asia
  24. 24. E-TOURISM ASIA CAPACITY BUILDING - DIGITAL & ASIA -
  25. 25. 2. E-Tourism Asia THE DIGITAL CAPACITY DEVELOPMENT PILLAR FOCUSES ON EDUCATING TRAVEL AND TOURISM PROFESSIONALS IN ASIA AND ABROAD FROM JUNIOR TO SENIOR IN DIGITAL AND ASIA, IN 4 KEY INITATIVES: 1. EVENTS – E-TOURISM ASIA BOOT CAMPS Centered around the Annual E-Tourism Asia Conference in Bangkok in June, E-Tourism Asia Boot Camps offer hands-on practical content all over Asia, as well as oversees, to educate on digital in Asia travel and tourism. 2. CERTIFICATES – E-TOURISM ASIA CERTIFICATES Online micro-certification enabling professionals to get certified in areas such as China Digital, Social Media, CRM & Loyalty, Search Engine Marketing, Online Advertising, and Revenue Management. Certificates are low cost for DIA members. 3. CAREERS – E-TOURISM ASIA JOB LINK Matching DIA members with companies to seek professionals with digital knowledge via the DIA Community. Recruiters are able to target talent who have been certified with proven expertise, without having to go through irrelevant resumes. 4. CONSULTING – E-TOURISM ASIA SOLUTIONS DIA offers consulting to travel and tourism organizations in the area of China Digital (via E-Tourism China), Social Media, CRM & Loyalty, Distribution and Revenue Management, Online Marketing, Website Development, and Influencer Marketing (Blogger Relations). DIA has sourced best of breed technology and digital solutions providers to drive capacity and innovation in Asia tourism.
  26. 26. E-Tourism Asia Boot Camp Pakse/Lao PDR, June 2011 @ Mekong Tourism Forum
  27. 27. E-Tourism Asia Boot Camp History 5 E-Tourism Asia Boot Camps (2010-2012) 5 Countries in the Asia Region (Bhutan, Thailand, Cambodia, Laos, Myanmar) Supported by: MTCO (Mekong Tourism Coordinating Office) & PATA (Pacific Asia Travel Association)
  28. 28. E-Tourism Asia Boot Camp Phnom Penh/Cambodia, January 2010 Sponsored by SNV and MOT
  29. 29. E-Tourism Asia Boot Camp Pakse/Lao PDR, June 2011 @ Mekong Tourism Forum
  30. 30. E-Tourism Asia Boot Camp Bagan/Myanmar, November 2011 @ Tourism Leaders Symposium for Sustainable Tourism
  31. 31. E-Tourism Asia Boot Camp Paro/Bhutan, February 2012 @ PATA Adventure Travel Summit
  32. 32. E-Tourism Asia Boot Camp Chiang Rai/Thailand, June 2012 E-Tourism TourismBoot Camp Asia Forum @ Mekong Lao PDR, June 2011
  33. 33. E-Tourism Asia Boot Camp Bangkok/Thailand, June 2013 @ Digital Innovation Asia
  34. 34. 3. E-Tourism China THE DIGITAL CHINA PILLAR FOCUSES ON EDUCATING TRAVEL AND TOURISM PROFESSIONALS IN ASIA AND ABROAD HOW TO MARKET TO CHINESE CONSUMERS LEVERAGING DIGITAL AND SOCIAL MEDIA, IN 4 KEY INITATIVES: 1. CONTENT – E-TOURISMCHINA.COM Subscription-based online resource website to educate individuals and companies how to market to affluent and sophisticated Chinese consumers, leveraging digital, social, and mobile. E-Tourism China will publish the publications related to Digital and China. 2. EVENTS – E-TOURISM CHINA BOOT CAMPS E-Tourism China Boot Camps offer hands-on practical content how to market to affluent Chinese consumers leveraging digital, social media, and mobile. The content prepares to pass the Online Certificates related to the Digital China topics. 3. SOLUTIONS – E-TOURISM CHINA SOLUTIONS DIA has sourced best of breed technology and digital solutions providers to help market to the fastest growing and most important travel source market in the world. 1. CONSULTING – E-TOURISM CHINA ADVISORY DIA offers consulting to organizations in the area of China Digital Marketing, to prepare for a successful market entry into the Chinese market. E-Tourism China also offers speaking engagements, workshops, company seminars, and strategy sessions.
  35. 35. E-Tourism China Boot Camp Bangkok/Thailand, April & June 2013 @ Digital Innovation Asia
  36. 36. BLOGGER MATCHUP
  37. 37. Blogger Match-Up • Matching up top influential travel bloggers (digital influencers: microbloggers, hotel reviewers, podcasters, instagramers, etc.) from all over the world with travel and tourism organizations in Asia Pacific • Create engaging content about travel stories from the Asia Pacific region • Leverage the expertise of bloggers for digital capacity building in Asia Pacific
  38. 38. 4. BLOGGER MATCHUP THE DIGITAL INFLUENCERS PILLAR FOCUSES ON MATCHING UP BLOGGERS WITH ORGANIZATIONS SERVING TOURISTS AND VISITORS IN ASIA WITH 4 KEY INITATIVES: 1. DATABASE – BLOGGER MATCHUP CONNECT Online database with relevant self-publishing digital influencers from all over the world, who are creating engaging content in words, photos, videos, and voice, leveraging social media channels and influencing consumers when it comes to travel and tourism purchase decisions. The service allows companies to search and connect with relevant bloggers by segment, interest, lifestyle focus, and location, as well as source market. 2. CONSULTING – BLOGGER MATCHUP INTERACTIVE Blogger Matchup offers services to help companies to source relevant bloggers, plan blogger familiarization trips, and execute blogger campaigns, as well as monitor ROI and ROE. 3. EVENTS – BLOGGER MATCHUP SPEED-DATING Blogger Matchup events feature session to educate on how organizations and bloggers can collaborate and build valuable partnerships, as well as speed-dating sessions to match-up accredited bloggers with companies. Blogger Matchup events can be private-labeled by tourist boards, as well as as co-located with travel trade shows and conferences. 4. CONTENT – BLOGGER MATCHUP STORYTELLING An innovative service for organizations developing custom-created private-label travel guides with content from featured bloggers, participating in Blogger Matchup initiatives.
  39. 39. BloggerMatchup.com: Customized Search • Search by location, language and nearly 40 niches • Industry standard statistics for site evaluation • Metrics for all social media platforms • RSS subscribers and newsletter subscribers • Outside evaluation included (Klout, PeerIndex, Kred)
  40. 40. DIA Blogger Matchup Speed-Dating & Seminar Bangkok/Thailand, June 2013
  41. 41. Chinese Key Opinion Leaders (KOLs)
  42. 42. DIA Blogger Matchup Chinese Bloggers Bangkok/Thailand, June 2013 @ China Travel Marketing Boot Camp
  43. 43. Sample Chinese KOL Weibo name: Fantasy Real name: Sun Yang About him: Well-known travel writer in China, author, global traveller, head radio jockey for FM94 in Xiamen city, China. Large fan base. Fans Posts Comments Re-tweets Exposure 241,543 4 35 271 8,000,000
  44. 44. Blogger Storytelling Trip Kanchanaburi/Thailand, June 2013 @ Digital Innovation Asia
  45. 45. DIGITAL AID ASIA
  46. 46. 5. DIGITAL AID ASIA THE TOURISM DEVELOPMENT PILLAR FOCUSES ON HOW TECHNOLOGY, DIGITAL, SOCIAL, AND MOBILE CAN BE A CATALYST AND ENABLER FOR SUSTAINABLE AND RESPONSIBLE TOURISM DEVELOPMENT, WITH 4 KEY INITATIVES: 1. EVENTS – DIGITAL AID ASIA POW WOW Sustainable Tourism Conference 2.0 with next generation responsible tourism experts, debating how technology, digital, social, and mobile can drive tourism development in emerging destinations from fragile environments to heritage sites. 2. COLLABORATION – DIGITAL AID ASIA PANEL Advisory board bringing together heads of CSR from travel companies, NGOs, tourist boards, technology companies, online travel start-ups, media, and bloggers, to create awareness how digital can be a catalyst to alleviate poverty and drive responsible tourism practices as an enabler from e-Visa access, community based online distribution, social media powered crisis management response systems, e-learning driven human resources development, mobile alerts combating child prostitution, crowd-funding and micro-financing. 1. DEVELOPMENT – DIGITAL AID ASIA CENTERS Training schools to educate young individuals in emerging tourism destinations to build capacity in the area of digital marketing, technology development, and social media. The first Digital Aid Asia Center is planned to open in Siem Reap, Cambodia in 2014. 2. FUNDING – DIGITAL AID ASIA FOUNDATION Raising capital for Digital Aid activities, from Digital Aid Asia Centers, incubation of online start-ups, and related Digital Aid Asia projects.
  47. 47. Digital Aid Asia Pow Wow Bangkok/Thailand, June 2013 @ Digital Innovation Asia
  48. 48. SELECT DIGITAL INNOVATION ASIA PROJECTS
  49. 49. CREATING AWARENESS VIA SOCIAL MEDIA FOR RESPONSIBLE TOURISM
  50. 50. INNOVATIVE TECHNOLOGIES TO DRIVE TOURISM DEVELOPMENT
  51. 51. purposeful hotels Promoting socially responsible hotels to socially conscious travellers by curating a selection of properties which we call “Purposeful Hotels”. These quality hotels are giving back to the community in an active way, and enable guests to get engaged, learn, and share. PurposefulHotels.com will be a website aimed at people who want to make a difference and give back while traveling, and chose hotels they can trust. Whether this is when they book their next trip away or experiencing first hand the life changing work that is being done at a grass root level in the local community.
  52. 52. DIA EVENTS & ADVISORY SERVICES
  53. 53. DIA MATCH UP DIA BOOT CAMP DIA EVENTS DIA POW WOW DIA THINK TANK
  54. 54. DIA Events DIGITAL INNOVATION ASIA, BASED ON ITS FIVE-PILLAR FOCUS, HOSTS EVENTS IN DIFFERENT FORMATS TO STIMULATE LEARNING, COLLABORATION, INNOVATION, AND DEBATE: 1. MATCH UPS Match Ups are all about total engagement, bringing together two parties in a unique speeddating format to drive business and collaboration. > An example would be our Blogger Match Ups. 2. BOOT CAMPS Boot Camps are all about transferring knowledge, in a “rolling up your sleeves mindset”, participants gain hands-on practical training to apply directly to day to day business. > An example would be our E-Tourism Asia and E-Tourism China Boot Camps. 3. POW WOWS Pow Wows are gatherings of like minded people that need a platform to debate specific topics to raise awareness. > An example would be our Digital Aid Pow Wows. 4. THINK TANKS Think Tanks are (un)conferences, and are by invite-only to DIA Council members and invited guests, where none of the usual rules apply. There are no keynote speeches or PowerPoint presentations; instead everyone who is invited is expected to take part. 5. Awards Annual awards featuring the most innovative and successful digital work in Asia Pacific travel and tourism, across the five DIA pillars.
  55. 55. DIGITAL INOVATION ASIA AWARDS 2014 ANNUAL AWARDS FEATURING THE MOST INNOVATIVE AND SUCCESSFUL DIGITAL WORK IN ASIA PACIFIC TRAVEL AND TOURISM, ACROSS THE FIVE DIA PILLARS. DIGITAL INNOVATION AWARD BLOGGER MATCHUP AWARD MOST IMPACTFUL DIGITAL INNOVATION This award recognizes online travel ventures that have leveraged technology in innovative ways in order to develop tourism, enhance the travel experience, improve guest services, and drive consumer engagement. MOST CAPTIVATING DIGITAL STORY TELLING This award recognizes the most riveting digitally published storytelling piece, from blog post, video, photo, review, and audio, discovering new and exciting destinations in Asia Pacific. E-TOURISM ASIA AWARD MOST ENGAGING DIGITAL PRESENCE This award recognizes the most viral campaign, most engaging website, most innovative mobile application, or most creative use of social media, promoting Asia Pacific as a tourism destination. E-TOURISM CHINA AWARD MOST RELEVANT CHINESE DIGITAL PRESENCE This award recognizes the most relevant mandarinlanguage website, most creative use of Mainland China social media, or most impactful campaign, marketing to Chinese consumers. DIGITAL AID ASIA AWARD MOST SOCIALLY RESPONSIBLE DIGITAL INITIATIVE This award recognizes the most impactful and creative campaign, venture, or initiative in promoting and stimulating responsible and sustainable tourism development, as well as social and communitybased tourism practices, and engaging consumers in being more conscious travelers.
  56. 56. DIGITAL STRATEGY CHINA DIGITAL STRATEGY DIA ADVISORY DIGITAL INFLUENCER WEB APPLICATION DEVELOPMENT
  57. 57. DIA Consulting Services DIGITAL INNOVATION ASIA, BASED ON ITS FIVE-PILLAR FOCUS, PROVIDES CONSULTING AND ADVSIORY SERVICES, AS WELL AS SPEAKING ENGAGEMENTS AND SEMINAR FACILITATION, IN 4 KEY AREAS: 1. DIGITAL STRATEGY AND SOCIAL MEDIA Assisting organizations in digital marketing, social media, online distribution, revenue management, search engine marketing, online advertising, mobile, and CRM, as well as Bitcoin payment system. Having sourced and partnered with best-of-breed technology and digital marketing vendors ensures execution from strategy to project management. 2. CHINA DIGITAL AND MARKETING STRATEGY Assisting organizations with China market entry strategy, and digital marketing strategy, including figuring out the best distribution strategy in China and Chinese social media, from an internal seminar on the latest trends on China outbound travel to strategy formulation. Having partnered with leading firms including Dragon Trail Interactive and COTRI ensures execution from strategy to project management. 3. DIGITAL INFLUENCERS AND BLOGGER MARKETING Creating blogger campaigns and blogger familiarization trips from identifying the most relevant digital influencers, concept creation, and execution, to monitoring success, leveraging the innovative Blogger Match-Up platform. 4. WEBSITE AND APPLICATION DEVELOPMENT Developing low-cost responsive and engaging web presence from website, blogs, mobile, social media pages (ie Facebook), and custom application development.
  58. 58. #DIAsiaTourism CONTACT: JENS THRAENHART–FOUNDER, DIGITAL INNOVATION ASIA E: JENS@DIGITALINNOVATIONASIA.COM T: +66-8555.44234 FACEBOOK/LINKEDIN: THRAENHART – TWITTER: @JENSTHRAENHART

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