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E-COMMERCE:
YOUR PATH TO
GLOBAL GROWTH
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 2
AROUND THE WORLD, OPPORTUNITIES FOR ONLINE RETAIL
(E-COMMERCE) CONTINUE TO GROW:
B...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 3
BRITISH BUSINESSES ARE IN AN ESPECIALLY STRONG POSITION
TO SELL INTERNATIONALLY TH...
HOW CAN I USE
E-COMMERCE
TO GROW
INTERNATIONALLY?
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 5
TO GROW YOUR INTERNATIONAL BUSINESS THROUGH
E-COMMERCE CHANNELS, YOU NEED TO CONSI...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 6
HOW DO I CHOOSE THE BEST E-COMMERCE
PLATFORM FOR MY BUSINESS?
Clearly tell your cu...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 7
HOW DO I PRICE MY GOODS FOR THE
INTERNATIONAL E-COMMERCE MARKET?
•	 Consider how t...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 8
HOW DO I CHOOSE THE BEST TARGET MARKETS FOR
MY BUSINESS – AND SUCCESSFULLY SELL TO...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 9
WHAT REGULATIONS AND RESTRICTIONS DO
I NEED TO BE AWARE OF WHEN EXPORTING?
With th...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 10
HOW CAN MY SHIPPING PROVIDER
SUPPORT MY E-COMMERCE ACTIVITIES?
SERVICE
OPTIONS
NE...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 11
SERVICE OPTIONS
Customers value having a wide array of choice when it comes to de...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 12
NETWORK REACH AND CAPABILITIES
For a strong and consistent service offering, choo...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 13
TRANSIT TIMES FROM THE UK The quoted transit
times are for non document
shipments...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 14
DELIVERY AND PICK-UP OPTIONS
Consider how your customers would like to receive th...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 15
E RETURNS
This integrated and straightforward tool is our
recommended method for ...
DHL’S SERVICE OFFERING:
HOW WE CAN
HELP E-COMMERCE
BUSINESSES GROW
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 17
OUR TRACKING PROCESS
You and your customer
can track the DHL
shipment from door
t...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 18
TRACKING AND NOTIFICATIONS
Tracking
Reassures your customers as it lets them know...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 19
OUR ON DEMAND DELIVERY (ODD) SERVICE
Within one hour of collection, ODD informs
y...
E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 20
CONTACT US
We will work with you as your partner to support your e-commerce shipp...
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E-commerce - your path to global growth

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Around the world, opportunities for online retail continue to grow. At DHL, we understand the challenges of global e-commerce – we’re already helping many leading retailers increase their online sales worldwide. With our global network and team of Certified International Specialists, DHL has everything you need to establish your brand globally.

Visit the DHL Guide for more e-commerce resources: http://bit.ly/DHL_Ecommerce

Published in: Business

E-commerce - your path to global growth

  1. 1. E-COMMERCE: YOUR PATH TO GLOBAL GROWTH
  2. 2. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 2 AROUND THE WORLD, OPPORTUNITIES FOR ONLINE RETAIL (E-COMMERCE) CONTINUE TO GROW: BRITAIN’S E-COMMERCE MARKET: 2014 – £42 billion 2018 – £61 billion 9.9% growth FRANCE’S E-COMMERCE MARKET 2014 – £21 billion 2018 – £34 billion 12.3% growth GERMANY’S E-COMMERCE MARKET 2014 – £27 billion 2018 – £44 billion 12.8% growth CHINA’S E-COMMERCE MARKET 2014 – £97 billion 2018 – £308 billion 33.3% growth JAPAN’S E-COMMERCE MARKET 2014 – £34 billion 2018 – £58 billion 9.9% growth SOUTH KOREA’S E-COMMERCE MARKET 2014 – £15 billion 2018 – £22 billion 9.5% growth AUSTRALIA’S E-COMMERCE MARKET 2014 – £6 billion 2018 – £9 billion 10.7% growth US E-COMMERCE MARKET 2014 – £160 billion 2018 – £232 billion 9.8% growth
  3. 3. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 3 BRITISH BUSINESSES ARE IN AN ESPECIALLY STRONG POSITION TO SELL INTERNATIONALLY THROUGH E-COMMERCE CHANNELS The UK is the world’s largest net e-commerce exporter Revenue from overseas online sales for UK retailers is set to reach £28 billion in 2020 – 600% growth since 2012British retailers are valued for their unique, high quality, and competitively priced product offering as well as their strong understanding of international shipping – products are known to arrive quickly! Britain is the world’s most broadly connected country 25% of the global population speaks English German online shoppers buy more from British retailers than from any other country – and UK goods are second most popular in China and the US
  4. 4. HOW CAN I USE E-COMMERCE TO GROW INTERNATIONALLY?
  5. 5. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 5 TO GROW YOUR INTERNATIONAL BUSINESS THROUGH E-COMMERCE CHANNELS, YOU NEED TO CONSIDER: GETTING STARTED PRICING, COSTS AND DUTIES TARGET MARKETS REGULATIONS & RESTRICTIONS SHIPPING At DHL, we understand the challenges of e-commerce. We already help many leading retailers grow their international online sales, and we’re here to support you every step of the way.
  6. 6. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 6 HOW DO I CHOOSE THE BEST E-COMMERCE PLATFORM FOR MY BUSINESS? Clearly tell your customers that you’re taking international orders! An online store on your company website Online marketplaces
  7. 7. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 7 HOW DO I PRICE MY GOODS FOR THE INTERNATIONAL E-COMMERCE MARKET? • Consider how trading internationally could affect your cash flow: understand all the costs of selling globally to get your pricing right, including duties, Customs fees, insurance and shipping. • Think about how the size and weight of your shipments (their volumetric weight) could impact shipping costs. • Consider what kind of pricing model to adopt for each market. DHL’s Trade Automation Service (TAS) can calculate landed costs (duties, taxes, and other import fees), check product compliance, and provide you with the right Commodity Codes for your products and shipments. Many of your international customers won’t be expecting to pay duties or taxes, especially when receiving gifts. With a Delivery Duties Paid (DDP) service, you as the sender can bill all duty and tax charges back to your account.
  8. 8. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 8 HOW DO I CHOOSE THE BEST TARGET MARKETS FOR MY BUSINESS – AND SUCCESSFULLY SELL TO THEM? When selecting target markets, consider • Where your product has already gained interest. Check your web analytics to see who’s looking at your products and where they’re based! • Where you think there may be a niche for your product. Your DHL Account Manager can advise you on where demand for your industry and products is growing. When it comes to selling and exporting your products, you need to • Research and understand the local marketscape and business culture. • Consider what adaptations to make to your • Product offering • Cost structure • E-commerce platform’s language and payment options • Promote your business and products through the right channels. DHL has a dedicated e-commerce section with advice on how to take your online retail global www.dhlguide.co.uk /e-commerce
  9. 9. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 9 WHAT REGULATIONS AND RESTRICTIONS DO I NEED TO BE AWARE OF WHEN EXPORTING? With the right documentation to export your goods from the UK and import them into their destination market, they are sure to arrive safely and on time. Make sure you understand: • The role of Customs. • The International Commercial Terms (Incoterms® ) for trading abroad. • If any items you are looking to sell internationally may be prohibited or restricted. To sell abroad You need to be set up as an exporter with HMRC with an Economic Operator Registration and Identification (EORI) number. Prohibited items Can vary from country to country and can include products made from animal skins or furs, jewellery, and foodstuffs. Restricted items May need additional approvals and paperwork to travel. They can include cosmetics, perfumes, and lithium batteries. Your DHL Account Manger and our Customer Services team will be able to advise you on the paperwork and approvals you need to export your products
  10. 10. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 10 HOW CAN MY SHIPPING PROVIDER SUPPORT MY E-COMMERCE ACTIVITIES? SERVICE OPTIONS NETWORK REACH AND CAPABILITIES TRACKING AND NOTIFICATIONS DELIVERY AND PICK-UP OPTIONS RETURNS The online shopping experience isn’t over when your shipment leaves you. To provide an outstanding experience to your customers, take into account:
  11. 11. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 11 SERVICE OPTIONS Customers value having a wide array of choice when it comes to delivery time frames and prices. Offering express delivery can help increase basket values! EXPRESS Guaranteed next day delivery to major cities in Europe and beyond. ECONOMY SELECT A European road service where shipments are delivered within 2 to 3 days of being sent. SATURDAY DELIVERY Currently available in 75 countries. When a leading fashion retailer in the UK began offering an express service in place of standard deliveries, their volumes increased five-fold with no additional marketing efforts When Paul Smith offered an express service, basket values increased by 69%
  12. 12. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 12 NETWORK REACH AND CAPABILITIES For a strong and consistent service offering, choose a provider with wide global reach. Think about who will handle your parcel from pick-up to delivery. Your customer will see the courier who delivers your goods as an extension of your business, so select someone who can act as a true brand ambassador. DHL Our network covers 220 countries and territories. Shipments sent with DHL stay in our network and are only handled by our Certified International Specialists from the moment they are picked up to final delivery. All our couriers carry photo ID, wear DHL uniforms, and drive DHL liveried vans.
  13. 13. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 13 TRANSIT TIMES FROM THE UK The quoted transit times are for non document shipments and are dependent on collection and destination postcode, weight, value and local Custom regulations. Australia 3 Austria 1 Belgium 1 Brazil 3 Canada 2 China 2 Czech Republic 1 Denmark 1 Finland 1 France 1 Hong Kong 2 India 2 Ireland 1 Israel 1 Italy 1 Japan 2 Korea, D.P.R of (North) 10 Korea, D.P.R of (South) 2 Mexico 3 Netherlands 1 New Zealand 3 Norway 1 Poland 1 Portugal 1 Singapore 2 Spain 1 Sweden 1 Switzerland 1 Taiwan 2 Thailand 2 United Kingdom 1 United States of America 1 We offer some of the fastest transit times in the industry – and your shipments will stay in our global network from pick up to final delivery. 1 Day 2 Days 3+ Days
  14. 14. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 14 DELIVERY AND PICK-UP OPTIONS Consider how your customers would like to receive their products. DOOR-TO-DOOR DELIVERY LEAVE WITH NEIGHBOUR LEAVE IN A SAFE PLACE COLLECTION POINTS LOCKERS At DHL, we offer door-to-door delivery as a standard and these additional options in many countries*. We allow your customers to choose their preferred method before or after checking out. Different markets prefer different methods – for example, picking up deliveries from lockers is quite popular in Germany! *Service availability subject to country
  15. 15. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 15 E RETURNS This integrated and straightforward tool is our recommended method for managing the returns process. Through your website, customers can print the return label and book their collection – there’s no need to queue! E Returns also makes things easy for you: the front end adopts the style of your website, and your website can store data to pre-populate forms. You can also set up rules with DHL to ensure no duties are charged by Customs for return shipments. DHL XML PI SERVICE Provides transit time and service checks, integrates with your IT, and calculates shipping charges. OUR ONLINE TOOLS Many of our online tools also allow you to create the return label at the point of shipping so you can include it in the box. RETURNS When you make your returns process straightforward, customers are more likely to place larger orders – and keep more as well. Our online tools are designed to make managing returns as easy as possible for you and your customers. Do your research: returns can be challenging to manage in some markets, while other countries like South Korea are known for their low return rates Consider offering your customers a discount to keep unwanted goods to reduce returns!
  16. 16. DHL’S SERVICE OFFERING: HOW WE CAN HELP E-COMMERCE BUSINESSES GROW
  17. 17. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 17 OUR TRACKING PROCESS You and your customer can track the DHL shipment from door to door. The recipient’s signature is available on DHL’s tracking website when the shipment is delivered ESTIMATED DELIVERY DATE (EDD) We can offer an EDD within one hour of collecting a shipment. TRACKING SOFTWARE Our tracking software will send an email to your customer with their shipping number and link to our tracking website. ORDER PROGRESS On our website, your customer will see the estimated time of delivery and can choose to sign up for emails or text notifications of their order’s progress. INTEGRATED IT SOLUTIONS With our integrated IT solutions you can send notifications from your email address to your customers to keep them up to date of the journey of their parcel.
  18. 18. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 18 TRACKING AND NOTIFICATIONS Tracking Reassures your customers as it lets them know where their delivery is at each stage of the journey – so choose a reliable mechanism. Notifications Are also important: deliveries tend to be more successful when customers know what time to expect them! We offer full online tracking with additional customer notification options DHL’s On Demand Delivery (ODD) service lets your customers know when they will receive their order and offers a set of delivery options We offer free of charge SMS notifications to customers in many countries
  19. 19. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 19 OUR ON DEMAND DELIVERY (ODD) SERVICE Within one hour of collection, ODD informs your customers of the Estimated Date of Delivery (EDD) when their shipment will arrive. Your customers can then choose how they wish to receive their delivery* – options include: • Reschedule for another day • Leave with a neighbour • Leave in a safe place • Deliver to a DHL Service Point • Deliver to 24/7 lockers • Deliver to an alternative address • Hold until the customer has returned from vacation *Options may vary by country We select our local partners carefully with high emphasis on customer service and security. For example, customers must always show ID to collect.
  20. 20. E-COMMERCE:YOUR PATH TO GLOBAL GROWTH 20 CONTACT US We will work with you as your partner to support your e-commerce shipping needs. You will have an experienced DHL Account Manager as your dedicated point of contact every step of the way to grow your global sales. Your Account Manager as well as our award winning Customer Services and local teams of Certified International Specialists are all here to answer your questions. Speak to one of our dedicated e-commerce advisors: Sarah Oliver Brittany Hodges T: 0844 248 0675 E: growyourecommerce@dhl.com

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