The cutest pets on the Internet...
1 | Ultra Kawaii
Pets & Animals
One of the most popular
categories on the Internet
“Pets and animals” reigns as Favored online video portals,
one of the most popular video including Yahoo, YouTube, and
categories online; from AOL, have built pet and animal
“Dramatic Chipmunk” to communities, featuring a range
“Kittens Inspired by Kittens,”
web video users love animal
of content and engaging
audiences to share their photos
2 | Ultra Kawaii
videos. and videos online.
“The Cutest Pets on the Internet...
Ultra Kawaii is the first online Twice a week, Ultra Kawaii
TV network that brings together (“Kawaii” means “cute” in
two of the Web’s all-time Japanese) showcases the
favorites: viewer-submitted cutest pet and animal videos
videos and cute animals! submitted by viewers from
around the world and watched
3 | Ultra Kawaii
on premier video partner
destinations across the web.
Most viral pet series online
Reaching millions of valuable viewers
Mother’s Dat, May 2009 Animal Idol, April 2008 Chow Down, April 2009 Cutest Moments, Dec 2008
Over 40 million views to date, 125 episodes
Available on every popular web destination
Hit episodes include:
Mother’s Day 2009 - 3.5 million views on YouTube and Yahoo alone. 4 | Ultra Kawaii
Animal Idol - 2 million views, YouTube front page, 39,000 comments.
Chow Down - 2.3 million views, Yahoo! front page.
Cutest Moments of 2008 - most viewed video on YouTube of Dec 2008
Family friendly entertainment for
viewers of all ages
0 10 20 30 40
Source: YouTube Insight, U.S. data.
Entertainment that skews 30,000 subscribers on YouTube,
female, but appeals to a broad iTunes and UltraKawaii.com.
375,000 average monthly brand
Strong audiences in under 17
and 35+ means mothers
impressions on UltraKawaii.com
+ YouTube. 5 | Ultra Kawaii
watching with their kids.
Viewer engagement score of 79;
Average 3mm views/month; on average viewers watched
230K unique viewers/month. 79% of “Crazy Hair Pets”
episode. Above relevant
benchmark of 55.
An interactive cute pet showcase
An interactive competition where pets from across the country bark,
meow, and chirp their way to compete for title of Most Talented Pet.
Animal Idol takes full advantage of YouTube’s cutting-edge “Video
Annotation Technology,” allowing viewers to literally “pick and click”
their vote for the winning pet, offering real-time results similar to those
phoned or texted in on American Idol. The pet with the most votes wins! 6 | Ultra Kawaii
Animal Idol’s wildly successful debut episode garnered over 2 million
views and 39,000 comments, and was featured on the front page of
YouTube. With numbers like these, the series is clearly slated for
The Week In
A weekly dose of the cutest pets
on the web.
7 | Ultra Kawaii A weekly dose of the cutest pets on the web: yours! Each week, the
adorable Annie Tsai sifts through Ultra Kawaii’s inbox to find the
cutest pet videos submitted by viewers from around the world.
Unlike previous versions of Ultra Kawaii where episodes were
themed, Week in Squeak keeps it simple: the cutest and funniest
videos on the Internet. It’s The Soup meets Animal Planet.
Viral Pets break out in their own
“Cat in a Bath” by
Your furry friends get their big break -- it’s Masterpiece Theater for
pets. Inside every pet lover there is a movie auteur or director. Ultra
Kawaii partners with the top viral video makers (such as the creators of
8 | Ultra Kawaii
“Talking Cats”, which earned more than 23 million YouTube views) to
make their own six-week mini-series to run on the Ultra Kawaii
Relevant Rich Media on
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Video Brand Placements
In-video Overlay 480x70
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Video Brand Placements
In-Stream Video Ad Units 300x250
& Brand Integration
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YouTube - Unique
In-Stream Video Ad Units & :15 Large Rectangle
Dynamically Served Pre-roll 300x250
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Next New Networks
13 | Ultra Kawaii