Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 Steps to Hiring an Insanely Great SEO

775 views

Published on

7 Steps to Hiring an Insanely Great SEO by Stephan Spencer

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

7 Steps to Hiring an Insanely Great SEO

  1. 1. @TwitterHandle • #CMWorld 7 Steps to Hiring an Insanely Great SEO Stephan Spencer SEO Expert, founder of Netconcepts, co-author of The Art of SEO, www.stephanspencer.com @sspencer • #CMWorld
  2. 2. @TwitterHandle • #CMWorld STEPHAN SPENCER SEO Expert | Author | Speaker Co-Author of The Art of SEO, Co-Author of Social eCommerce, Author of Google Power Search @sspencer • #CMWorld
  3. 3. @sspencer • #CMWorld
  4. 4. QUESTION: Are you in the market to hire an SEO employee, contractor, or agency?
  5. 5. @TwitterHandle • #CMWorld AGENDA @TwitterHandle • #CMWorld 1 Get the Garden to Weed Itself @sspencer• #CMWorld
  6. 6. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@sspencer • #CMWorld
  7. 7. @TwitterHandle • #CMWorld@sspencer • #CMWorld THE JOB POSTING
  8. 8. @TwitterHandle • #CMWorld@sspencer • #CMWorld DELEGATE THE SCREENING
  9. 9. @TwitterHandle • #CMWorld@sspencer • #CMWorld INCLUDE A RIDDLE OR TEST ASSIGNMENT
  10. 10. QUESTION: What are some test assignments you would give?
  11. 11. @TwitterHandle • #CMWorld@sspencer • #CMWorld DID THEY DEFEND THEIR WRONG ANSWER? DEALBREAKER!
  12. 12. @TwitterHandle • #CMWorld AGENDA @TwitterHandle • #CMWorld 2 Review Their Social Media Profiles @sspencer • #CMWorld
  13. 13. @TwitterHandle • #CMWorld@sspencer • #CMWorld ASK YOURSELF THESE QUESTIONS
  14. 14. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld Social Media Questions • Are they connected and active with other SEOs? • Do they ask and answer SEO questions? • What kind of content do they share? • Have they ever publicly criticized or bashed their employers or clients? • Is there evidence they participate in SEO conferences, Meetups, discussion groups? @sspencer • #CMWorld
  15. 15. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld Social Media Questions • How are their spelling and grammar in their social media posts? • Do they participate in events or donate time to volunteering? • Are there "personality flags" such as anti-social behavior or mood swings? • Is there racist, sexist, or other prejudiced content in their profiles? • Is there evidence of excessive drinking or illegal drug use? • Are there other red flags that the candidate is not a good cultural fit with your team? @sspencer • #CMWorld
  16. 16. @TwitterHandle • #CMWorld@sspencer • #CMWorld BE CAREFUL
  17. 17. @TwitterHandle • #CMWorld AGENDA @TwitterHandle • #CMWorld 3 Use A/B Testing for Your Job Postings @sspencer • #CMWorld
  18. 18. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@sspencer • #CMWorld
  19. 19. @TwitterHandle • #CMWorld AGENDA @TwitterHandle • #CMWorld 4 Use Trick Questions in the First Interview @sspencer • #CMWorld
  20. 20. QUESTION: What are some trick questions you would ask?
  21. 21. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld Trick Questions • What's your process for optimizing meta keywords? • What's a good keyword density to aim for? • What's the difference between Panda and Penguin? • What’s more important: attention to detail, honesty, dedication, technical acumen, creativity? @sspencer • #CMWorld
  22. 22. QUESTION: What’s most important of these 5 qualities?
  23. 23. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld Trick Questions @sspencer • #CMWorld Text the word DFWSEM to 33444
  24. 24. @TwitterHandle • #CMWorld AGENDA @TwitterHandle • #CMWorld 5 Ask Specific Questions that Can Prove Expertise @sspencer • #CMWorld
  25. 25. QUESTION: What’s your wellspring? What’s your quicksand?
  26. 26. @TwitterHandle • #CMWorld@sspencer • #CMWorld EXPERIENCE / EXAMPLES: GET SPECIFICS, CONTRARY EVIDENCE, KEEP YOUR MOUTH SHUT
  27. 27. @TwitterHandle • #CMWorld@sspencer • #CMWorld LINK BUILDING PHILOSPHY
  28. 28. @TwitterHandle • #CMWorld@sspencer • #CMWorld TRAINING & TEACHING
  29. 29. @TwitterHandle • #CMWorld AGENDA @TwitterHandle • #CMWorld 6 The Second Interview – Bring in an Expert @sspencer • #CMWorld
  30. 30. @TwitterHandle • #CMWorld@sspencer • #CMWorld HIRE AN EXPERT FOR THE DAY
  31. 31. @TwitterHandle • #CMWorld AGENDA @TwitterHandle • #CMWorld 7 Confirm the Fit During the Trial Period @sspencer • #CMWorld
  32. 32. @TwitterHandle • #CMWorld@sspencer • #CMWorld WHAT ARE THEIR STRENGTHS, PRIMARY & SECONDARY ADVANTAGES, DISC, VALUES?
  33. 33. QUESTION: Do you run finalists or new hires through personality assessments?
  34. 34. @TwitterHandle • #CMWorld@sspencer • #CMWorld DEFINE ROLES, RESPONSIBILITIES, HANDOFFS, SUCCESS METRICS
  35. 35. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld DETERMINING VALUES Dr. John Demartini's Value Determination test https://drdemartini.com/value_determination/determine_your_values @sspencer • #CMWorld
  36. 36. @TwitterHandle • #CMWorld@sspencer • #CMWorld MATCH DUTIES TO VALUES
  37. 37. @TwitterHandle • #CMWorld@sspencer • #CMWorld FINAL THOUGHTS
  38. 38. QUESTION: What’s the best indicator of future behavior?
  39. 39. @TwitterHandle • #CMWorld@sspencer • #CMWorld THANK YOU! You can reach me directly at stephan@stephanspencer.com For my free SEO Hiring Practices PDF & SEO B.S. Detector PDF, text the word DFWSEM to 33444

×