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DFO Presentation - ECML - December 2018


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Fireside chat presentation delivered by Jordan Rolband to ECML Bangkok audience in December 2018. Focused on trips/tricks for building a $100M end-to-end eCommerce company.

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DFO Presentation - ECML - December 2018

  1. 1. $100M+ COMPANY Jordan Rolband FOUNDER’S GUIDE TO BUILDING A CO-FOUNDER AND PRESIDENT | DFO Fireside Chat with Nate Lind
  2. 2. DFO: End-To-End eCommerce New York Amsterdam Saigon Hong Kong Manila São Paulo Vancouver San Diego 8 Offices 4 Warehouses 3 Call Centers 248 Employees
  3. 3. We deliver unparalleled results for our advertisers, clients, and affiliates in the eCommerce space through our technology and marketing. CUTTING-EDGE TECHNOLOGY VIRAL PRODUCTS PREMIUM ECOMMERCE NETWORK
  4. 4. eCommerce is an Evolving Industry DROP-SHIPPING ISSUES ● Quality Control ● Inventory Challenges ● Reputation Management
  5. 5. DFO Secret Sauce: Technology-Driven Approach Cutting-Edge Content Management Customer Relationship Management Product Sourcing and Logistics
  6. 6. DFO Secret Sauce: Data is King REMEMBER! Everything we do is grounded in data A team that knows data management is critical eCommerce evolves becauseof data, not despite it.
  7. 7. Driving Sales For a Foot Reflexology Product Case Study: CHALLENGE Chakra Soles not selling at anticipated volume STRATEGY Fix the confusing messaging ACTION Full-rebrand with focused message: solving back pain
  8. 8. Driving Sales For a Foot Reflexology Product Case Study: RESULT ● Decline rate improves 200% ● 10K+ global sales per day ● Upper eight-tier sales figures in last six months
  9. 9. Brand-Focused Marketing Efforts AT THE EMMY’S
  10. 10. Takeaways Build the Right Team Don’t be Scared of Technology
  11. 11. Takeaways, Part Deux Know What Your Goals Are It’s Just eCommerce!
  12. 12. Premium eCommerce Affiliate Network
  13. 13. Technology and Marketing Solutions to Build Your eCommerce Brand @dfoglobalpc @dfo_global
  14. 14. Thank You! Jordan Rolband CO-FOUNDER AND PRESIDENT | DFO