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MAKE AND TAKE PROFITABLE NONPROFITS
FINANCIAL SUPPORT AND NONPROFIT MODELS
HOW ASKING FOR HELP BUILDS COMMUNITY SUPPORT
R...
Rosemary Cameron
Public Affairs and
Fundraising Consultant
Who’s talking?
2
DID YOU DO YOUR
PRE-WEBINAR ASSIGNMENT?
 In your FEEDBACK Box, please choose the best
response regarding the pre-webinar ...
LET’S REVIEW - PRE-WEBINAR ASSIGNMENT
 I asked you to research some nonprofit
organizations/foundations/Friends Groups wh...
PRE-WEBINAR ASSIGNMENT – PART TWO
CLICK IN YOUR FEEDBACK BOX
TRUE or FALSE
Most or all of the people in our
group have or ...
Tried and true nonprofit models
Benefits and pitfalls of establishing a nonprofit
Requirements for forming a nonprofit
Why...
AFTER REVIEWING THESE EXAMPLES…
What types of
nonprofits, if any,
do you already
have which
support your
agency? 7
LET’S TAKE A LOOK AT YOUR HANDOUTS
 Outline notes
 Make and Take Staff Report
 Fill-in-the-blank format
 Feel free to...
(See Make and Take Staff Report Section IV)
Nonprofit Models for Parks and
Recreation Agency Support
Foundations
Friends G...
Regional Parks Foundation
The Regional Parks Foundation was established in 1969 to support the
East Bay Regional Park Dist...
Friends of Oakland
Parks and Recreation
The FOPR bridges the gap between the
City of Oakland’s Office of Parks and
Recreat...
Entertaining, Educating, and
Enriching through Powerful Live
Performances
Poway Center for the
Performing Arts
Foundation
...
Established in 1976, SRI’s mission is
to sponsor, promote, and initiate
recreation and cultural and
educational activities...
Partners of Parks
Partners of Parks
A Nonprofit Corporation Supporting Long
Beach Parks, Recreation and Beaches
Partners o...
San Francisco Parks Alliance
The mission of the San Francisco Park Alliance
(SFPA) is to inspire and promote civic engagem...
POST protects and cares for
open space, farms, and
parklands in and around
Silicon Valley.
Peninsula Open Space Trust
16
Foundations/Friends Groups/Nonprofits
What do they all have in
common?
• Inform
• Involve
• Mobilize
Passi
ve
Volunteers
S...
SEE MAKE AND TAKE STAFF REPORT SECTION IV - B
Which “model” or models appear to be
the most applicable and potentially
val...
1. Provide
public
support for all
aspects of
Department
programs
2. Act as the
focal point for
stimulating
private sector
...
6. Provide
access to
programs and
grants other
foundation
funds that are
not available to
government
agencies
7. Allows
us...
Use it to fund PR expenditures, such as
buying tables for community events
Builds relationships between public agency and
...
Now that we’ve looked at the
benefits a nonprofit can deliver to
parks and recreation…
Share a few of the ways a
nonprofit...
Why do you think that is?
Please share some reasons.
DO YOU REALLY NEED TO FORM A
NONPROFIT?
No! Gifts to public agencies...
Perception that charitable
contributions cannot be dedicated
to a specific purpose
Perception that gifts will “get lost” i...
ARE YOU A GIVER?
What motivates you to
donate to a nonprofit?
Type your answer in the
chat box.
25
What’s the #1
rule of
fundraising?
26
What’s the #1 rule of fundraising?
People give to
people! 27
OTHER FUNDAMENTALS OF FUNDRAISING
 Clarity of purpose – define the project or
program for which funds are to be raised
 ...
(See Make and Take Staff Report Section IV - D)
Nine things that are required to form a Nonprofit
1. Have a clear idea or
...
What ELSE is Required to Form a Nonprofit?
6. Have a good
bookkeeping or
financial person
7. Understand the
challenges of ...
Staffing and/or
active and
sophisticated
volunteer efforts
A fundraising
plan
Formal procedures
and ongoing record
keeping...
You must overcome
the perception that tax
dollars support public
agencies and asking
for donations is
inappropriate
Staff ...
YES! Fiscal Sponsorship
Resources:
www.fiscalsponsorsdirectory.org
www.grantspace.org
www.councilofnonprofits.org
www.sf...
Got Questions?
Please type in the chat box…
Or press *7 on your phone to
unmute and talk to
Rosemary.
34
Contact Rosemary
ROSEMARY CAMERON
PUBLIC AFFAIRS CONSULTING
rlcameron@comcast.net
415-218-5180
35
FEEDBACK PLEASE…
MULTIPLE CHOICE…
I think my agency is ready
to explore developing a
nonprofit entity.
A. Definitely
B. Ma...
FEEDBACK PLEASE…
HOW STRONGLY DO YOU AGREE WITH
THIS STATEMENT?
“This webinar gave me the
information and tools to take
ne...
NEXT MONTH’S WEBINAR…
38
Make and Take – Planning for the
Future
Planning for the Future applies to everyone
and will be t...
WHERE WILL YOU GO FROM HERE?
In the chat box please
complete this sentence…
As a result of
this webinar I/WE…
.
39
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Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

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How Asking for Help Builds Community Support
Rosemary Cameron

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Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

  1. 1. MAKE AND TAKE PROFITABLE NONPROFITS FINANCIAL SUPPORT AND NONPROFIT MODELS HOW ASKING FOR HELP BUILDS COMMUNITY SUPPORT Rosemary Cameron, Consultant East Bay Regional Parks (Retired) rlcameron@comcast.net  (415) 218-5180 You know the drill.. 1. Please sign in with your Agency Name and the number of people attending the webinar from your agency today. 2. Type the names of those wanting CEUs for this webinar with CEU after their name. (Jodi Rudick, CEU) 3. Have you downloaded and printed a copy of your handouts? 1
  2. 2. Rosemary Cameron Public Affairs and Fundraising Consultant Who’s talking? 2
  3. 3. DID YOU DO YOUR PRE-WEBINAR ASSIGNMENT?  In your FEEDBACK Box, please choose the best response regarding the pre-webinar assignment… A. All of the people in our group completed the pre- webinar assignment. B. Most people in our group completed the pre-webinar assignment. C. Some of the people in our group completed OR REVIEWED the assignment. D. Sorry, none of the people in our group completed or reviewed the pre-webinar assignment. 3
  4. 4. LET’S REVIEW - PRE-WEBINAR ASSIGNMENT  I asked you to research some nonprofit organizations/foundations/Friends Groups which support parks and recreation agencies…  Name of the nonprofit:______________________________________  Describe the type of support it provides (funds for capital projects, land acquisition, education or recreation programs, provides volunteers, etc.). In your chat box – please list the names of the nonprofits you or others in your group researched AND the types of support these nonprofits offer. 4
  5. 5. PRE-WEBINAR ASSIGNMENT – PART TWO CLICK IN YOUR FEEDBACK BOX TRUE or FALSE Most or all of the people in our group have or are currently serving on a Nonprofit Board. Please type the names of some of the organizations you serve. 5
  6. 6. Tried and true nonprofit models Benefits and pitfalls of establishing a nonprofit Requirements for forming a nonprofit Why donors prefer giving to nonprofits Alternatives to forming a nonprofit Basic fundraising techniques Here’s what we’ll be focusing on: 6
  7. 7. AFTER REVIEWING THESE EXAMPLES… What types of nonprofits, if any, do you already have which support your agency? 7
  8. 8. LET’S TAKE A LOOK AT YOUR HANDOUTS  Outline notes  Make and Take Staff Report  Fill-in-the-blank format  Feel free to customize  Word version is included in your emails from CPRS and iLinc Any Questions Regarding Your Handouts? 8
  9. 9. (See Make and Take Staff Report Section IV) Nonprofit Models for Parks and Recreation Agency Support Foundations Friends Groups Operating Entity Umbrella Organization/Fiscal Sponsor Organization Land Trust 9
  10. 10. Regional Parks Foundation The Regional Parks Foundation was established in 1969 to support the East Bay Regional Park District. The Foundation’s mission is to support our Regional Parks through fundraising that provides broader public access, resource protection and preservation, education and recreational programs, and the acquisition of parklands. One of the top priorities is to ensure that underserved populations have equal access to the East Bay Regional Park District’s parks, trails, programs, and services. 10
  11. 11. Friends of Oakland Parks and Recreation The FOPR bridges the gap between the City of Oakland’s Office of Parks and Recreation’s funding and the public’s need for safe, clean, and well maintained parks and recreation centers. 11
  12. 12. Entertaining, Educating, and Enriching through Powerful Live Performances Poway Center for the Performing Arts Foundation 12
  13. 13. Established in 1976, SRI’s mission is to sponsor, promote, and initiate recreation and cultural and educational activities for the residents of the Southgate community. Southarea Recreation, Inc. 13
  14. 14. Partners of Parks Partners of Parks A Nonprofit Corporation Supporting Long Beach Parks, Recreation and Beaches Partners of Parks is dedicated to enhancing the quality of life for residents of Long Beach by supporting recreational, environmental, educational, and cultural programs at parks, recreation facilities, and beaches. 14
  15. 15. San Francisco Parks Alliance The mission of the San Francisco Park Alliance (SFPA) is to inspire and promote civic engagement and philanthropy to protect, sustain, and enrich San Francisco parks and green open spaces. 15
  16. 16. POST protects and cares for open space, farms, and parklands in and around Silicon Valley. Peninsula Open Space Trust 16
  17. 17. Foundations/Friends Groups/Nonprofits What do they all have in common? • Inform • Involve • Mobilize Passi ve Volunteers Small Dependent Active Paid staff Large Independent • Conduct programs/events • Raise funds There’s no one model that’s right for every agency and community. 17
  18. 18. SEE MAKE AND TAKE STAFF REPORT SECTION IV - B Which “model” or models appear to be the most applicable and potentially valuable to your community at this time? 18
  19. 19. 1. Provide public support for all aspects of Department programs 2. Act as the focal point for stimulating private sector support 3. Act quickly, aggressively, and without political impediments 4. Hold funds beyond the fiscal year and outside the general revenue and budgetary process 5. Use foundation gifts as matching funds for government grants 19 (See Make and Take Staff Report Section IV - C) 10 Ways a nonprofit can benefit a park & recreation agency…
  20. 20. 6. Provide access to programs and grants other foundation funds that are not available to government agencies 7. Allows use of nonprofit postal rates, which saves on bulk mailing costs 8. Make advance and capital purchases outside the lengthy bid process and handle emergency purchases in a timely manner 9. Be a visible advocate for the organization with regard to the governing authority, the general public, and the private sector 10. Provide funding to a campaign to support a city/county/ special park district ballot measure 20 10 Ways a nonprofit can benefit a park & recreation agency (cont.)…
  21. 21. Use it to fund PR expenditures, such as buying tables for community events Builds relationships between public agency and business/corporate or other community leaders Provides funding for “scholarships” for low income program participation Allows focus on a single important project or program that already has, or could have, broad- based community support Nonprofits can help build community support and involvement too! 21
  22. 22. Now that we’ve looked at the benefits a nonprofit can deliver to parks and recreation… Share a few of the ways a nonprofit could help YOUR department? WHAT DOES YOUR DEPARTMENT NEED? 22
  23. 23. Why do you think that is? Please share some reasons. DO YOU REALLY NEED TO FORM A NONPROFIT? No! Gifts to public agencies are tax deductible. But, some donors don’t want to give to a public agency. 23
  24. 24. Perception that charitable contributions cannot be dedicated to a specific purpose Perception that gifts will “get lost” in the General Fund Public agencies are not easily, quickly, and graciously able to say “thank you” Donor “psychology” 24
  25. 25. ARE YOU A GIVER? What motivates you to donate to a nonprofit? Type your answer in the chat box. 25
  26. 26. What’s the #1 rule of fundraising? 26
  27. 27. What’s the #1 rule of fundraising? People give to people! 27
  28. 28. OTHER FUNDAMENTALS OF FUNDRAISING  Clarity of purpose – define the project or program for which funds are to be raised  Know your community values/interests – needs are perceived differently by different people at different times  What motivates donors? Charitable nature – to help where it is needed Participation in a winner Recognition Tax deductibility of gift 28
  29. 29. (See Make and Take Staff Report Section IV - D) Nine things that are required to form a Nonprofit 1. Have a clear idea or mission of what you want to accomplish 2. Recruit a dedicated group of interested volunteer/board members 3. Have realistic goals for success 4. Develop a commitment to success by staff, and a clear understanding of support needs 5. Articles of Incorporation and By-Laws 29
  30. 30. What ELSE is Required to Form a Nonprofit? 6. Have a good bookkeeping or financial person 7. Understand the challenges of operating a nonprofit as to the administrative requirements (record keeping, financial reporting, IRS rules, etc.) 8. Have a good attorney 9. If you start this as a “staff driven” organization, make sure there is one person in charge that has this as their main job 30
  31. 31. Staffing and/or active and sophisticated volunteer efforts A fundraising plan Formal procedures and ongoing record keeping (policies, procedures, meeting minutes) Financial record keeping/book keeping Annual audit Errors and Omissions insurance for board members at minimum, possibly other liability insurance (See Make and Take Staff Report Section IV - E) What’s required after a nonprofit has been established? 31
  32. 32. You must overcome the perception that tax dollars support public agencies and asking for donations is inappropriate Staff time involved Legal/accounting issues The funds you raise may not justify the level of effort involved What could possibly go wrong? 32
  33. 33. YES! Fiscal Sponsorship Resources: www.fiscalsponsorsdirectory.org www.grantspace.org www.councilofnonprofits.org www.sff.org This sounds like a lot of work – is there another option? 33
  34. 34. Got Questions? Please type in the chat box… Or press *7 on your phone to unmute and talk to Rosemary. 34
  35. 35. Contact Rosemary ROSEMARY CAMERON PUBLIC AFFAIRS CONSULTING rlcameron@comcast.net 415-218-5180 35
  36. 36. FEEDBACK PLEASE… MULTIPLE CHOICE… I think my agency is ready to explore developing a nonprofit entity. A. Definitely B. Maybe C. Probably not D. I’m still confused 36
  37. 37. FEEDBACK PLEASE… HOW STRONGLY DO YOU AGREE WITH THIS STATEMENT? “This webinar gave me the information and tools to take next steps to develop a “profitable nonprofit.” 37
  38. 38. NEXT MONTH’S WEBINAR… 38 Make and Take – Planning for the Future Planning for the Future applies to everyone and will be taught at an intermediate to advanced level Mike Shellito, Consultant Formerly with City of Roseville (Retired)
  39. 39. WHERE WILL YOU GO FROM HERE? In the chat box please complete this sentence… As a result of this webinar I/WE… . 39

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