Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Social Media to Tell your Farm Story and Build Your Business

589 views

Published on

How do you effectively tell the story of your farm on social media to improve your business results?

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Using Social Media to Tell your Farm Story and Build Your Business

  1. 1. Using Social Media to Tell your Farm Story and Build Your Business Dennis Deery dennis@irose.com http://irose.com
  2. 2. Why stories?
  3. 3. The mission of the system is to develop human resources to meet the state’s workforce needs, to discover and disseminate knowledge, to extend knowledge and its application beyond the boundaries of its campuses and to serve and stimulate society by developing in students heightened intellectual, cultural, and humane sensitivities, scientific, professional and technological expertise, and a sense of purpose. Inherent in this broad mission are methods of instruction, research, extended training and public service designed to educate people and improve the human condition. Basic to every purpose of the system is the search for truth. -- WI State Statutes, Chapter 36
  4. 4. If your story is good enough, people will not just buy your product, they’ll buy the story.
  5. 5. Pull vs. Push Media
  6. 6. Are corporations people?
  7. 7. http://www.floretflowers.com/about-us/our-story/
  8. 8. http://www.crossroadscommunityfarm.com/
  9. 9. http://www.csacoalition.org/
  10. 10. What are you trying to accomplish?
  11. 11. “The care of the Earth is our most ancient and most worthy, and after all our most pleasing responsibility. To cherish what remains of it and to foster its renewal is our only hope.” ― Wendell Berry
  12. 12. For sale: baby shoes, never worn -- Ernest Hemingway?
  13. 13. • Photos receive 2x more likes than text posts on Facebook • Videos are shared on Facebook 12x more than text posts and links combined http://blog.hootsuite.com/social-media-storytelling-4/
  14. 14. • Photos receive 2x more likes than text posts on Facebook • Videos are shared on Facebook 12x more than text posts and links combined http://blog.hootsuite.com/social-media-storytelling-4/ Come watch a sunset with us! http://www.sunsetfarms.com
  15. 15. Story is just one piece!
  16. 16. Questions? irose.com/scex2015 Connect with me!

×