Data-Driven Marketing Roadshow Datahug - March 27, 2014

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Presentation by Datahug Co-Founder and CTO Ray Smith. Data-Driven Marketing Road Show at DCU The Helix, Dublin, March 27 2014

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Data-Driven Marketing Roadshow Datahug - March 27, 2014

  1. 1. DATA DRIVEN INSIGHTS INTO BUSINESS RELATIONSHIPS
  2. 2. RAY SMITH Co-founder Datahug Founded Datahug in 2010 Supporting global client base of B2B clients Financial Services, Technology, Banking, Consulting Previously Accenture, UCD DSP Research Laboratory, MIT Media Lab ABOUT ME
  3. 3. Founded in Dublin Team of 30+ in Dublin, New York and San Francisco Raised over $5M from silicon valley investors, DFJ Esprit, Oyster Capital and Salesforce.com Gartner Cool Vendor in CRM Sales, 2013 ABOUT DATAHUG
  4. 4. Questions we could not easily answer: Do any of my colleagues have a relationship with Company X? When is the last time we spoke with this cool start-up? Do we know a good CFO for our latest portfolio company? How strong are our relationships with our portfolio companies? Visibility of company-wide connections and relationships Missed opportunities PAIN POINT
  5. 5. A way to automatically capture all business relationships Simple – Works instantly Automatic – No additional data entry Most context – Better understanding of who we knew and how well WHY DATAHUG?
  6. 6. SALES EFFECTIVENESS & CRM ADOPTION Capture contacts automatically from electronic communications and add them into Salesforce with a single click.
  7. 7. PROSPECTING & BUSINESS DEVELOPMENT Discover which co-worker has the strongest relationship with any external contact.
  8. 8. PIPELINE VISIBILITY & FORECAST ACCURACY Understand the communication activity of deals in your pipeline.
  9. 9. CUSTOMERS

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