Data-Driven Marketing Roadshow Datahug - March 27, 2014
DATA DRIVEN INSIGHTS
INTO BUSINESS RELATIONSHIPS
Founded Datahug in 2010
Supporting global client base of B2B clients
Financial Services, Technology, Banking,
Previously Accenture, UCD DSP Research
Laboratory, MIT Media Lab
Founded in Dublin
Team of 30+ in Dublin, New York and San Francisco
Raised over $5M from silicon valley investors, DFJ
Esprit, Oyster Capital and Salesforce.com
Gartner Cool Vendor in CRM Sales, 2013
Questions we could not easily answer:
Do any of my colleagues have a relationship with Company X?
When is the last time we spoke with this cool start-up?
Do we know a good CFO for our latest portfolio company?
How strong are our relationships with our portfolio companies?
A way to automatically capture
all business relationships
Simple – Works
Automatic – No
additional data entry
Most context – Better
understanding of who
we knew and how well
SALES EFFECTIVENESS & CRM ADOPTION
Capture contacts automatically from electronic communications and add them into Salesforce
with a single click.
PROSPECTING & BUSINESS DEVELOPMENT
Discover which co-worker has the strongest relationship with any external contact.
PIPELINE VISIBILITY & FORECAST ACCURACY
Understand the communication activity of deals in your pipeline.