Master Data ManagementStrategy put into actionNovember 1, 2011
Introduction - SpeakersWho is presenting to you ?  Willem Albers                                   John Wenmakers  Program...
An Introduction to Philips          Philips, November 1, 2011   3
A strong diversified industrial group leading inhealth and well-beingWho we are                                           ...
Philips and Master Data        Philips, November 1, 2011   5
Seamless End2End processesExecute with high speed and excellence through effective End2Endcustomer value chains           ...
Transactions rely on High Quality DataA huge amount of transactions is running through our systems               Idea to  ...
Examples of potential impact of poor data qualityFaulty data impacts sales, customer satisfaction and operation excellence...
A structured approach moving forwardMDM improvements as a program, using business initiatives as carrier               Ide...
Key conditions for successOur learnings - based on experiences and outside inBusiness and Governance   Organize executive ...
Strategy put into action         Philips, November 1, 2011   11
MDM4BP ….a true global projectSome key figures and achievements …During the project :  We analyzed roughly 1.5 Million Bus...
A fully integrated cleansing environmentAutomated initial and delta processing                               Philips, Nove...
Steps of the cleansing & matching processCurrent consolidation scenarioAutomated initial and delta processing example)Data...
Communication is key for successReporting stakeholders via newsletters, movies, social media, …                           ...
Results (specimen) of our cleansing exerciseWe are not only cleaning, we also check consistency and add missing fields.   ...
Specimen of metricsKPI’s are used to drive improvements, closing the loop (PDCA)                              Philips, Nov...
Lessons learnedTakeawaysProject Organization   Communication to stakeholders is key for success   Plan your resources, kno...
Questions and Answers                  Philips, November 1, 2011
Tremendous amount of parameters to manageLooking for the perfect balance …                              Philips, November ...
DDMA Dag van de Datakwaliteit 2011 - Presentatie Philips Electronics Nederland
Upcoming SlideShare
Loading in …5
×

DDMA Dag van de Datakwaliteit 2011 - Presentatie Philips Electronics Nederland

1,137 views

Published on

De DDMA Commissie Datakwaliteit organiseerde 1 november 2011 voor de zesde maal de Dag van de Datakwaliteit en Data Quality Award. Het belang van datakwaliteit werd geïllustreerd door een groot aantal bezoekers. En indrukwekkende case-presentaties van onder meer de Nationale Postcode Loterij, Telegraaf Media Groep, Philips Electronics Nederland, Belastingdienst, Happy Home vakantiehuizen en Paul Postma.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,137
On SlideShare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

DDMA Dag van de Datakwaliteit 2011 - Presentatie Philips Electronics Nederland

  1. 1. Master Data ManagementStrategy put into actionNovember 1, 2011
  2. 2. Introduction - SpeakersWho is presenting to you ? Willem Albers John Wenmakers Program Manager MDM Execution Manager MDM Philips Corporate Functions Philips IT Applications Philips, November 1, 2011 2
  3. 3. An Introduction to Philips Philips, November 1, 2011 3
  4. 4. A strong diversified industrial group leading inhealth and well-beingWho we are Our businesses Our mission Founded in 1891 Headquartered in Amsterdam, “…a global company Netherlands of leading 26% businesses creating Sales of €22.3 billion in 20101 39% value with Growth Markets 2010 meaningful 32% of 2010 sales generated in innovations that growth markets improve people’s Globally recognized brand 35% health and well- (world top 50) being.” Our brand value doubled to $8.7bn since 20042 Healthcare 120,000 employees Lighting Sales and service outlets in over 100 countries Consumer Lifestyle €1.5 billion investment in R&D, 7% of sales1Note 2 - All figures from the year 2010 onwards exclude Television as it is treated as discontinued operation Source: Interbrand Philips, November 1, 2011 4
  5. 5. Philips and Master Data Philips, November 1, 2011 5
  6. 6. Seamless End2End processesExecute with high speed and excellence through effective End2Endcustomer value chains Idea to Market to Order to Market Order Cash Develops products and services to meet offers and presents these in the most and delivers exactly on time to meet customers desires and feedback appealing way customers demands Philips, November 1, 2011 6
  7. 7. Transactions rely on High Quality DataA huge amount of transactions is running through our systems Idea to Market to Order to Market Order Cash Develops products and services to meet offers and presents these in the most and delivers exactly on time to meet customers desires and feedback appealing way customers demands Transactions depending onbusiness relevant, consistent, accurate, timely available, unique, complete Master Data Philips, November 1, 2011 7
  8. 8. Examples of potential impact of poor data qualityFaulty data impacts sales, customer satisfaction and operation excellence Idea to Market to Order to Market Order Cash Develops products and services to meet offers and presents these in the most and delivers exactly on time to meet customers desires and feedback appealing way customers demands Philips, November 1, 2011 8
  9. 9. A structured approach moving forwardMDM improvements as a program, using business initiatives as carrier Idea to Market to Order to Market Order Cash Develops products and services to meet offers and presents these in the most and delivers exactly on time to meet customers desires and feedback appealing way customers demands Philips, November 1, 2011 9
  10. 10. Key conditions for successOur learnings - based on experiences and outside inBusiness and Governance Organize executive sponsorship and strong governance, secure (management) commitment on all levels Make sure the MDM program is connected to business transformation programs, business must be in the driver seat Define clear ownership for data elements Define clear roles and responsibilities Identify, activate and enable your MDM network Define expert teams integrating Business, DM and ITStrategy and Approach Find the sweet spot, harmonize and standardize only where it makes sense, don’t overact Think big, start small, show success and scale fast Recognize and accept that MDM is a multi year data journey Balance parallel transformation activities Perseverance Philips, November 1, 2011 10
  11. 11. Strategy put into action Philips, November 1, 2011 11
  12. 12. MDM4BP ….a true global projectSome key figures and achievements …During the project : We analyzed roughly 1.5 Million Business Partners (Vendors and Customers) Covering more than 220 Countries With the help of the regional and local Master Data CommunityWhich resulted in : A consolidated and cleansed Global Master Data repository A fully integrated cleansing environment Delta processing, coordinated by a new defined standing organization Interfaces to our surviving ERP kernels, One BI environment and CRM solutions Multiple reporting functionalities and KPI’s Covering Multi Languages and double byte Philips, November 1, 2011 12
  13. 13. A fully integrated cleansing environmentAutomated initial and delta processing Philips, November 1, 2011 13
  14. 14. Steps of the cleansing & matching processCurrent consolidation scenarioAutomated initial and delta processing example)Data processing (based on Golden repository Philips, November 1, 2011 14
  15. 15. Communication is key for successReporting stakeholders via newsletters, movies, social media, … Philips, November 1, 2011 15
  16. 16. Results (specimen) of our cleansing exerciseWe are not only cleaning, we also check consistency and add missing fields. Philips, November 1, 2011 16
  17. 17. Specimen of metricsKPI’s are used to drive improvements, closing the loop (PDCA) Philips, November 1, 2011 17
  18. 18. Lessons learnedTakeawaysProject Organization Communication to stakeholders is key for success Plan your resources, knowledge is scares Take care of business change managementProject Approach Define a MDM IT reference architecture and a roadmap Pilot one country to understand the full E2E process Put effort in the validation, standardization and completion Business validation session, needed to validate and agree Use 80/20 rule when defining cleansing rules Using technology to the full extend leads to the unexpected Store your source data in your central repository as well Standardizing COMPANY data is challenging Cluster countries instead of cleansing country by country Philips, November 1, 2011 18
  19. 19. Questions and Answers Philips, November 1, 2011
  20. 20. Tremendous amount of parameters to manageLooking for the perfect balance … Philips, November 1, 2011 21

×