Digital Fridays - Social Party

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1. Heineken – The Invite
http://vimeo.com/23215772

2. Budweiser – The Buddy Cup
http://www.youtube.com/watch?v=eHkWpi33iJE

3. Harry's - Bottle Message
http://www.youtube.com/watch?v=Dj_OC00qgUQ

4. Heineken – The Ignite
http://www.youtube.com/watch?v=Bv0SiX_yzws

5. Nokia – Mix Party
https://www.youtube.com/watch?v=g83HmoDc9Js

6. Perrier – Secret Place
http://www.youtube.com/watch?v=CBpHfLPXEcw

7. MTV – Gif Me More Party
http://vimeo.com/64910796

8. Coca Cola – Village [RFID]
http://www.youtube.com/watch?v=SSZ9v8oUaRY

9. Festiwal Bonnaroo [RFID]
http://www.youtube.com/watch?v=tY_jQ1yyK7g

10. Vodafone – Raise Your Game [RFID]
http://www.youtube.com/watch?v=GuwadDAB0L8

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Digital Fridays - Social Party

  1. 1. DIGITAL FRIDAYS social party
  2. 2. PARTIES THEN
  3. 3. PARTIES NOW
  4. 4. TO FIGHT WITH IT...
  5. 5. ... OR TO USE IT?
  6. 6. Case Study - make it social
  7. 7. heineken the invite vimeo: http://vimeo.com/23215772
  8. 8. heineken the invite
  9. 9. budweiser the buddy cup youtube: http://www.youtube.com/watch?v=eHkWpi33iJE
  10. 10. budweiser the buddy cup
  11. 11. harry’s bottle message youtube: http://www.youtube.com/watch?v=Dj_OC00qgUQ
  12. 12. harry’s bottle message
  13. 13. Case Study - enhance experience
  14. 14. heineken ignite youtube: http://www.youtube.com/watch?v=Bv0SiX_yzws
  15. 15. heineken ignite
  16. 16. nokia mix party youtube: https://www.youtube.com/watch?v=g83HmoDc9Js
  17. 17. nokia mix party
  18. 18. Case Study - online party
  19. 19. perrier secret place youtube: http://www.youtube.com/watch?v=CBpHfLPXEcw
  20. 20. perrier secret place
  21. 21. mtv mobile gif me more party vimeo: http://vimeo.com/64910796
  22. 22. mtv mobile gif me more party
  23. 23. RFID Radio FREQUENCY identification
  24. 24. EVENT SOCIAL MEDIA
  25. 25. ? HOW DOES IT LOOK LIKE IN REALITY
  26. 26. BUZZ
  27. 27. EVENT THEN EVENT NOW
  28. 28. ? HOW DO WE CREATE THE MESSAGE LIKE CHECK-IN WHAT CHANNELS DO WE USE? PHOTO
  29. 29. Case Study - rfid
  30. 30. coca cola village youtube: http://www.youtube.com/watch?v=SSZ9v8oUaRY
  31. 31. coca cola village
  32. 32. bonnaroo FESTIVAL youtube: http://www.youtube.com/watch?v=tY_jQ1yyK7g
  33. 33. bonnaroo FESTIVAL
  34. 34. vodafone raise your game youtube: http://www.youtube.com/watch?v=GuwadDAB0L8
  35. 35. vodafone raise your game
  36. 36. maximus snow storm loCATION: FranCE/sWITZERLAND SYSTEM ELEMENTS: Like, Photo, check-in NUMBER OF GUESTS: 4500 DURATION: 5 mONTHS NUMBER OF REGISTRATIONS: 2249 NUMBER OF INTERACTIONS: 5560 POTENTIAL REACH: 1 026 815
  37. 37. maximus snow storm
  38. 38. The wildest night party 2013 LOCATION: warsaw SYSTEM ELEMENTS: LiVE STREAM, Photo, check-in, LIVE CAMERA NUMBER OF GUESTS: 4200 DURATION: ONE NIGHT NUMBER OF REGISTRATIONS: 3938 NUMBER OF INTERACTIONS: 6385 POTENTIAL REACH: 1 490 146
  39. 39. The wildest night party 2013
  40. 40. The END

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