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Radar was created with the mission to carry on from where social listening left off. While social listening provided fantastic, unbiased, real-world consumer conversations, the data was never used beyond simple observations.
Radar uses robust research methodologies to help brands go from Data to Insights, from Insights to Strategy, and from Strategy to Content & Engagement Solutions.
This table presents a side-by-side comparison between social listening tools, services, and DDB Radar.