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Social Listening vs DDB Radar

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Radar was created with the mission to carry on from where social listening left off. While social listening provided fantastic, unbiased, real-world consumer conversations, the data was never used beyond simple observations.

Radar uses robust research methodologies to help brands go from Data to Insights, from Insights to Strategy, and from Strategy to Content & Engagement Solutions.

This table presents a side-by-side comparison between social listening tools, services, and DDB Radar.

Published in: Marketing
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Social Listening vs DDB Radar

  1. 1. Social Listening v.s. DDB Radar Social Listening Tools (e.g. Radian6, JamiQ) Social Listening Services (e.g. Brandtology) DDB Radar Social Conversation Scraping Automated Data Trending (e.g. word clouds, buzz trending) Automated Sentiment Analysis Dashboard Automated Alerts Manual Sentiment Analysis Manual Observation Analysis (e.g. Identify issues) Research-Driven Methodology (e.g. Sampling, Confidence Intervals) Quantitative Analysis (i.e. Identify what’s trending) Qualitative Analysis (i.e. Identify specific themes) Gap Analysis (v.s. Competitors) Actionable Insights Report Strategy Planning / Workshop Develop Marketing Activations Implement Marketing Activations

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