1.
Because a new kind of world needs a new kind of intelligence
– that’s fast, smart and competitive.
Radar unleashes the power of social media and customer
data to provide insights and intelligence for business.
Radar reinvents planning - smarter, faster, better - creating
real value for clients and DDB. It delivers intelligent solutions
to help businesses address competitive brand, product and
customer experience challenges.
Radar Solutions:
003 004Content
Wavemaker
Engagement
Solutions
001 Campaign
Navigator 002 Brand
Deep Dive

2.
001
Campaign
Navigator
002
Brand
Deep Dive
003
Content
Wavemaker
004
Engagement
Solutions
Pinpoint how your campaign
is performing according to
real consumer insights
Recommendation of a growth
programme to achieve
market growth
Develop content (films,
videos, infotainment) for your
brand to stand out
Create a repertoire of
solutions to stimulate desired
consumer behaviour/response
R A D A R S O L U T I O N S –
H O W T O M A K E M A R K E T I N G S T R O N G E R

3.
Search
The largest available database of
consumer behaviour. For example,
consumers may not talk about
private things openly but they
will search for it. This is a strong
indicator of interest and intent.
Owned Digital Analytics
How consumers interact with branded
websites, apps, Facebook pages etc.
For example, consumers may not talk
about price because it makes them
look cheap but they will click on that
discount button.
Focus Groups & Panels
Traditional research techniques
reveal the implicit opinions and
beliefs of consumers which
complements the explicit voice of
social conversations.
Transactional
Purchase behaviour is the ultimate
measure and indicator. Looking at
transactions in isolation only informs the
outcome. Blending it with other data can
inform intention and preferences.
A L L D R I V E N B Y D A T A
While our core competency is in social data, we also blend
social data with other sources to gain deeper insights.

4.
001 Customer
Navigator
Methodology: Data collection,
analysis and insight generation
on Client Brand/Product vs. 2
Competitive Brands/Products
per country. Data feeds are
typically from timely and recent
sources such as social media,
search, online and transactional
data (if available).
Output: A 5-page
report: Executive
Summary, Category
Drivers, Brand/Product
Relative Performances,
Qualitative Analysis of
Consumer Views.
Key targets: DDB clients for
pitches, ongoing report service
or for Co-Create Session
e.g. planning an upcoming
campaign. Also as Reseller
Programe for media, PR and
research agency partners.
Details: Starting
from USD 3,000
per report, 1
week turnaround
Performance
0
200
400
600
800
Innovation
Aesthetics
Quality
Premium
Environmental
1VsA
0
500
1000
1500
2000
3VsC
5VsE
7VsS
XVsG&M
Z4VsSLK
MVsAMG
Net Sentiment
Points = 1296
19,872
Search
Volume
22,587
Search
Volume
Net Sentiment
Points = 872
Overall Brand
Performance
Search
Performance
2500
Overall Brand Performance
Social Brand Attribute Performance Search Product Performance
Customer Insight
How Radar helps BMW identify its sweet spots

5.
002 Brand
Deep Dive
Methodology: Analyses
Category Drivers, Brand
Performance, Product
Performances and Customer
Journey Experience – from
social media, search, online and
transactional data (if available).
Output:
Recommendation of
engagement solutions
to solve business needs
derived from insights.
Key targets: Best for pitches
and clients with demanding
competitive challenges at
brand, product and customer
experience levels.
Details: Starting
from USD 20,000
per engagement,
4 weeks
turnaround
Awareness
Bespoke media
partnerships
Consideration
Social review systemExperience
Digital pop up stores
Journeydrivers
Festive Shopping
Everyday celebrations
Gifting
New home gift
registration
Convenience
Live chat
Branddrivers
Home
entertainment
TV generator
Computers
Ungeek series
Home
appliances
#myhomestyle
ProductDrivers
Executive Summary
of Recommendations
*Size of icon
represents
estimated ROI
How Radar helps Courts crack a new $32mil business category

6.
003 Content
Wavemaker
Methodology: Analyses
social media, search, and
online buzz to generate
content programme for clients.
Content recommendations
and creations are derived from
matching social views vs.
business trends.
Output:
Content in the
form of editorial,
infographics,
infotainment,
films/videos.
Key targets: Ideal for TV, print
and online news broadcasters
looking to tap into social media
beyond traditional journalism,
and also as packaged News
Content Series for advertiser
sponsorship.
Details: Starting
from USD 20,000
monthly (or USD
5,000 per week)
or turnkey project
to train news
broadcaster to tap
into social media.
How Radar helps a TV station develop social news content
Live Social Dashboard
Newspaper Column
Data Input
Live Poll
Social Insights
Video of Expert Opinion
Custom Made Infographics
for TV & Web
8-Week Specials, Topical issues for MediaCorp
Content Maker
4
8

7.
Challenge: McDonald’s wanted to make breakfast bigger, bolder
and better to grow brand engagement and sales. At the same time,
how could we help people have better mornings and make time for
McDonald’s?
Idea: McDonald’s Surprise is a mobile app that promises to “wake
up your morning person” with surprises every day, ranging from
e-coupons to music downloads and other content, designed to
brighten mornings. Through analytics, the system learns and serves
up more of the surprises that people like.
Results: McDonald’s Surprise Alarm app was downloaded over
1 million times and was among the top Apple and Android apps.
It uplifted sales and guest counts for McDonald’s stores.
This app was also launched in Taiwan and other markets.
Radar delivered a predictive stimulus package to
generate 17% sales uplift for McDonald’s
004 Engagement
Solutions
Key targets: Clients who need breakthrough digital
engagement solutions, including apps and other platforms.
Details: Starting from USD 50,000

8.
2014
Carlos Palacios – Strategy Director, Tribal [carlos.palacios@asiapac.tribalworldwide.com]
Benjamin Koe – Consulting Director, Tribal [benjamin.koe@sg.tribalworldwide.com]