Because a new kind of world needs a new kind of intelligence
– that’s fast, smart and competitive.
Radar unleashes the power of social media and customer
data to provide insights and intelligence for business.
Radar reinvents planning - smarter, faster, better - creating
real value for clients and DDB. It delivers intelligent solutions
to help businesses address competitive brand, product and
customer experience challenges.
Navigator 002 Brand
Pinpoint how your campaign
is performing according to
real consumer insights
Recommendation of a growth
programme to achieve
Develop content (ﬁlms,
videos, infotainment) for your
brand to stand out
Create a repertoire of
solutions to stimulate desired
R A D A R S O L U T I O N S –
H O W T O M A K E M A R K E T I N G S T R O N G E R
The largest available database of
consumer behaviour. For example,
consumers may not talk about
private things openly but they
will search for it. This is a strong
indicator of interest and intent.
Owned Digital Analytics
How consumers interact with branded
websites, apps, Facebook pages etc.
For example, consumers may not talk
about price because it makes them
look cheap but they will click on that
Focus Groups & Panels
Traditional research techniques
reveal the implicit opinions and
beliefs of consumers which
complements the explicit voice of
Purchase behaviour is the ultimate
measure and indicator. Looking at
transactions in isolation only informs the
outcome. Blending it with other data can
inform intention and preferences.
A L L D R I V E N B Y D A T A
While our core competency is in social data, we also blend
social data with other sources to gain deeper insights.
Methodology: Data collection,
analysis and insight generation
on Client Brand/Product vs. 2
per country. Data feeds are
typically from timely and recent
sources such as social media,
search, online and transactional
data (if available).
Output: A 5-page
Qualitative Analysis of
Key targets: DDB clients for
pitches, ongoing report service
or for Co-Create Session
e.g. planning an upcoming
campaign. Also as Reseller
Programe for media, PR and
research agency partners.
from USD 3,000
per report, 1
Points = 1296
Points = 872
Overall Brand Performance
Social Brand Attribute Performance Search Product Performance
How Radar helps BMW identify its sweet spots
Category Drivers, Brand
Performances and Customer
Journey Experience – from
social media, search, online and
transactional data (if available).
to solve business needs
derived from insights.
Key targets: Best for pitches
and clients with demanding
competitive challenges at
brand, product and customer
from USD 20,000
Social review systemExperience
Digital pop up stores
New home gift
*Size of icon
How Radar helps Courts crack a new $32mil business category
social media, search, and
online buzz to generate
content programme for clients.
and creations are derived from
matching social views vs.
Content in the
form of editorial,
Key targets: Ideal for TV, print
and online news broadcasters
looking to tap into social media
beyond traditional journalism,
and also as packaged News
Content Series for advertiser
from USD 20,000
monthly (or USD
5,000 per week)
or turnkey project
to train news
broadcaster to tap
into social media.
How Radar helps a TV station develop social news content
Live Social Dashboard
Video of Expert Opinion
Custom Made Infographics
for TV & Web
8-Week Specials, Topical issues for MediaCorp
Challenge: McDonald’s wanted to make breakfast bigger, bolder
and better to grow brand engagement and sales. At the same time,
how could we help people have better mornings and make time for
Idea: McDonald’s Surprise is a mobile app that promises to “wake
up your morning person” with surprises every day, ranging from
e-coupons to music downloads and other content, designed to
brighten mornings. Through analytics, the system learns and serves
up more of the surprises that people like.
Results: McDonald’s Surprise Alarm app was downloaded over
1 million times and was among the top Apple and Android apps.
It uplifted sales and guest counts for McDonald’s stores.
This app was also launched in Taiwan and other markets.
Radar delivered a predictive stimulus package to
generate 17% sales uplift for McDonald’s
Key targets: Clients who need breakthrough digital
engagement solutions, including apps and other platforms.
Details: Starting from USD 50,000
Carlos Palacios – Strategy Director, Tribal [email@example.com]
Benjamin Koe – Consulting Director, Tribal [firstname.lastname@example.org]