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Because a new kind of world needs a new kind of intelligence
– that’s fast, smart and competitive.
Radar unleashes the pow...
001
Campaign
Navigator
002
Brand
Deep Dive
003
Content
Wavemaker
004
Engagement
Solutions
Pinpoint how your campaign
is pe...
Search
The largest available database of
consumer behaviour. For example,
consumers may not talk about
private things open...
001 Customer
Navigator
Methodology: Data collection,
analysis and insight generation
on Client Brand/Product vs. 2
Competi...
002 Brand
Deep Dive
Methodology: Analyses
Category Drivers, Brand
Performance, Product
Performances and Customer
Journey E...
003 Content
Wavemaker
Methodology: Analyses
social media, search, and
online buzz to generate
content programme for client...
Challenge: McDonald’s wanted to make breakfast bigger, bolder
and better to grow brand engagement and sales. At the same t...
2014
Carlos Palacios – Strategy Director, Tribal [carlos.palacios@asiapac.tribalworldwide.com]
Benjamin Koe – Consulting D...
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Radar Solutions 2014 (Brochure)

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Radar is a consulting practice within DDB Group Singapore that taps into consumer conversations and customer data to uncover insights that lead to creative solutions for your business.

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Radar Solutions 2014 (Brochure)

  1. 1. Because a new kind of world needs a new kind of intelligence – that’s fast, smart and competitive. Radar unleashes the power of social media and customer data to provide insights and intelligence for business. Radar reinvents planning - smarter, faster, better - creating real value for clients and DDB. It delivers intelligent solutions to help businesses address competitive brand, product and customer experience challenges. Radar Solutions: 003 004Content Wavemaker Engagement Solutions 001 Campaign Navigator 002 Brand Deep Dive
  2. 2. 001 Campaign Navigator 002 Brand Deep Dive 003 Content Wavemaker 004 Engagement Solutions Pinpoint how your campaign is performing according to real consumer insights Recommendation of a growth programme to achieve market growth Develop content (films, videos, infotainment) for your brand to stand out Create a repertoire of solutions to stimulate desired consumer behaviour/response R A D A R S O L U T I O N S – H O W T O M A K E M A R K E T I N G S T R O N G E R
  3. 3. Search The largest available database of consumer behaviour. For example, consumers may not talk about private things openly but they will search for it. This is a strong indicator of interest and intent. Owned Digital Analytics How consumers interact with branded websites, apps, Facebook pages etc. For example, consumers may not talk about price because it makes them look cheap but they will click on that discount button. Focus Groups & Panels Traditional research techniques reveal the implicit opinions and beliefs of consumers which complements the explicit voice of social conversations. Transactional Purchase behaviour is the ultimate measure and indicator. Looking at transactions in isolation only informs the outcome. Blending it with other data can inform intention and preferences. A L L D R I V E N B Y D A T A While our core competency is in social data, we also blend social data with other sources to gain deeper insights.
  4. 4. 001 Customer Navigator Methodology: Data collection, analysis and insight generation on Client Brand/Product vs. 2 Competitive Brands/Products per country. Data feeds are typically from timely and recent sources such as social media, search, online and transactional data (if available). Output: A 5-page report: Executive Summary, Category Drivers, Brand/Product Relative Performances, Qualitative Analysis of Consumer Views. Key targets: DDB clients for pitches, ongoing report service or for Co-Create Session e.g. planning an upcoming campaign. Also as Reseller Programe for media, PR and research agency partners. Details: Starting from USD 3,000 per report, 1 week turnaround Performance 0 200 400 600 800 Innovation Aesthetics Quality Premium Environmental 1VsA 0 500 1000 1500 2000 3VsC 5VsE 7VsS XVsG&M Z4VsSLK MVsAMG Net Sentiment Points = 1296 19,872 Search Volume 22,587 Search Volume Net Sentiment Points = 872 Overall Brand Performance Search Performance 2500 Overall Brand Performance Social Brand Attribute Performance Search Product Performance Customer Insight How Radar helps BMW identify its sweet spots
  5. 5. 002 Brand Deep Dive Methodology: Analyses Category Drivers, Brand Performance, Product Performances and Customer Journey Experience – from social media, search, online and transactional data (if available). Output: Recommendation of engagement solutions to solve business needs derived from insights. Key targets: Best for pitches and clients with demanding competitive challenges at brand, product and customer experience levels. Details: Starting from USD 20,000 per engagement, 4 weeks turnaround Awareness Bespoke media partnerships Consideration Social review systemExperience Digital pop up stores Journeydrivers Festive Shopping Everyday celebrations Gifting New home gift registration Convenience Live chat Branddrivers Home entertainment TV generator Computers Ungeek series Home appliances #myhomestyle ProductDrivers Executive Summary of Recommendations *Size of icon represents estimated ROI How Radar helps Courts crack a new $32mil business category
  6. 6. 003 Content Wavemaker Methodology: Analyses social media, search, and online buzz to generate content programme for clients. Content recommendations and creations are derived from matching social views vs. business trends. Output: Content in the form of editorial, infographics, infotainment, films/videos. Key targets: Ideal for TV, print and online news broadcasters looking to tap into social media beyond traditional journalism, and also as packaged News Content Series for advertiser sponsorship. Details: Starting from USD 20,000 monthly (or USD 5,000 per week) or turnkey project to train news broadcaster to tap into social media. How Radar helps a TV station develop social news content Live Social Dashboard Newspaper Column Data Input Live Poll Social Insights Video of Expert Opinion Custom Made Infographics for TV & Web 8-Week Specials, Topical issues for MediaCorp Content Maker 4 8
  7. 7. Challenge: McDonald’s wanted to make breakfast bigger, bolder and better to grow brand engagement and sales. At the same time, how could we help people have better mornings and make time for McDonald’s? Idea: McDonald’s Surprise is a mobile app that promises to “wake up your morning person” with surprises every day, ranging from e-coupons to music downloads and other content, designed to brighten mornings. Through analytics, the system learns and serves up more of the surprises that people like. Results: McDonald’s Surprise Alarm app was downloaded over 1 million times and was among the top Apple and Android apps. It uplifted sales and guest counts for McDonald’s stores. This app was also launched in Taiwan and other markets. Radar delivered a predictive stimulus package to generate 17% sales uplift for McDonald’s 004 Engagement Solutions Key targets: Clients who need breakthrough digital engagement solutions, including apps and other platforms. Details: Starting from USD 50,000
  8. 8. 2014 Carlos Palacios – Strategy Director, Tribal [carlos.palacios@asiapac.tribalworldwide.com] Benjamin Koe – Consulting Director, Tribal [benjamin.koe@sg.tribalworldwide.com]

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