Navigator helps you quickly identify issues and opportunities and sets the direction for your campaign. Using Radar’s proven methodology, we can tap consumer conversations for insights into your business.
Radar unleashes the power
of social media and customer
data to provide insights and
intelligence for businesses.
W H A T I S R A D A R
R A D A R S E R V I C E S – H O W T O M A K E M A R K E T I N G S T R O N G E R
Pinpoint how your
business is performing
according real consumer
Recommendation of a
series of activities to
achieve market growth
(films, videos, infotainment) for
your brand to stand out
Create a repertoire of solutions to
stimulate desired consumer
A L L D R I V E N B Y D A T A
While our core competency is in social data, another of our key strengths is
our ability to blend social data with other sources to gain deeper insights.
The largest available database
of consumer behavior. For
example, consumers may not
talk about more private things
openly but they will search for
it. This is a strong indicator of
interest and intent.
How consumers interact with
branded websites, apps,
Facebook pages etc. For
example, consumers may not talk
about price because it makes
them look cheap but they will
click on that discount button.
Owned Digital Analytics
Traditional research techniques
reveal the implicit opinions and
beliefs of consumers which
complements the explicit voice of
Focus Groups & Panels
Purchase behavior is the ultimate
measure and indicator. Looking
at transactions in isolation only
informs the outcome. Blending it
with other data can inform
intention and preferences.
I N D E P E N D E N T O R H O L I S T I C
Navigator helps you quickly
identify issues and opportunities
and sets the direction for your
campaign. Using Radar’s proven
methodology, we can tap
consumer conversations for
insights into your business.
This framework is designed to set the foundation for social listening and insights. Using a single framework
establishes consistency of insights over time and flexibility for scaling based on the client’s needs.
Which social media
platforms contain the
How is the data going
to be extracted from
social media platforms?
How is the data
interpreted to become
How do the insights
need to be delivered
to the people that
• Selection of platforms
• Keyword structures
• Selection of tools and
• Automated analysis
• Quantitative vs.
• Sentiment analysis
• Product, brand,
• Type of reports
What are we trying to
achieve with social
insights and who
needs to achieve it?
• Marketing, PR,
• Business priorities,
Redevelop product positioning in light of competitive pressure
Strategy Mention Qualification Rate
Difﬁculty in changing salary crediting
Confusion over which credit cards qualify
Confusion over billing arrangements
Opening new account takes too long
Unsure which GIRO codes work
Two weeks after DBS launched the DBS Multiplier Account which
gives up to 2.08% interest, OCBC launched the OCBC 360 with a
higher rate of 3.05%. DBS needed to find creative way to compete
without getting into a price war.
Radar analyzed one month’s data covering both the launches of
DBS Multiplier and OCBC 360. Though the conversations we
identified areas weakness in OCBC and used those insights to
change the way DBS communicates.
Facilitate F1 sponsorship activation program
ExxonMobil was looking for sponsorship and
marketing activation opportunities around the
2014 Formula 1 Singapore Grand Prix.
Radar looked back at social conversations
around the 2013 Singapore Grand Prix and
analyzed the conversations around F1 Teams,
F1 Drivers, Fuel Brands, Sponsors, Celebrities,
and Event Attributes.
We uncovered three top segments,12 unique
themes, and concluded with nine identified
opportunities for ExxonMobil.
Develop global brand positioning based on social insight
S H A R E O F S O C I A L V O I C E - L E A G U E S
The markets in which local league has highest market share
are Australia, Qatar and Japan
P A N R E G I O N A L V I E W O F M A T C H D E S C R I P T I O N
Match descriptions reference the quality of matches more than
the entertainment value in local league activity
• Matches and the team
• Strategies and tactics
• Passages of plays and players
• Referees and match controversy
• Quality of goals
• Live match drama
• Last minute drama
• Dramatic results and games
• Passion from the fans
• Specific players and player rivalry’s
• Team rivalry
In the increasingly popular global football and sports market WSG needed to conduct a brand
refresh for ACL to maintain its appeal
Comprehensive analysis of social conversations on ACL and its “local competitors” in Australia,
China, Korea, Japan, KSA, Qatar, and Thailand. Insights were used to develop a new brand
positioning and GTM plan across all markets.
S O L U T I O N S U M M A R Y
Key targets: DDB clients, for
regular reporting or for single
use e.g. planning an upcoming
campaign. Prospects, for
pitches and new business
Key targets: Best for pitches
and clients with demanding
competitive challenges at
brand, product and customer
Key targets: Ideal for TV, print
and online news broadcasters.
Clients who need high volume
of online content.
Key targets: Clients who
need break through digital