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Čempionu Brokastis No.14/ Artis Krilovs / Mārketinga špikeris 2014.gadam

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Čempionu Brokastis No.14/ Artis Krilovs / Mārketinga špikeris 2014.gadam

  1. 1. , 2 mc z E=+y= x 2 a2+b2=c ,
  2. 2. // 01 // SHARING ECONOMY // 02 // SEAMLESS SHOPPING // 03 // BETTERMENT // 04 // CONNECTED EXPERIENCES
  3. 3. // 01 // SHARING ECONOMY
  4. 4. // 01 // SHARING ECONOMY Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly operate in SHARING ECONOMY. A recession-induced need for cash, and an ever-growing infrastructure enabling individuals to act as (part-time) entrepreneurs, are fueling concepts that help ordinary consumers make money instead of just spending it.
  5. 5. // 01 // SHARING ECONOMY
  6. 6. // 01 // SHARING ECONOMY 4M 3M 300 000 listings 4 million guests every 2 seconds 2M 1M 2008 2009 2010 2011 2012 2013
  7. 7. // 01 // SHARING ECONOMY // 01 // SELLSUMERS
  8. 8. // 01 // SHARING ECONOMY
  9. 9. // 01 // SHARING ECONOMY DELIVER DIFFERENT: WALMART PLANS TO CROWD SOURCE PACKAGE DELIVERIES TO ONLINE SHOPPERS
  10. 10. // 02 // SEAMLESS SHOPPING
  11. 11. // 02 // SEAMLESS SHOPPING With the lines between online and offline shopping becoming increasingly blurred, retailers are building amazing digital tools and services to incrementally improve each step of a shopper’s journey. Retailers are making shopping more convenient than ever.
  12. 12. // 02 // SEAMLESS SHOPPING
  13. 13. // 02 // SEAMLESS SHOPPING
  14. 14. // 02 // SEAMLESS SHOPPING
  15. 15. // 03 // BETTERMENT
  16. 16. // 03 // BETTERMENT BREAKING BAD Why consumers will turn to brands, products and services that parent, police and yes, even constrain their free will. CURRENCIES OF CHANGE Why good behavior should no longer (just) be its own reward. Brands that return to a tried and tested incentive – discounts and deals – will be welcomed with open arms.
  17. 17. Kitchen Safe // 03 // BETTERMENT
  18. 18. // 03 // BETTERMENT
  19. 19. // 03 // BETTERMENT
  20. 20. // 03 // BETTERMENT
  21. 21. // 03 // BETTERMENT
  22. 22. // 04 // CONNECTED EXPERIENCES // 04 // CONNECTED EXPERIENCES
  23. 23. // 04 // CONNECTED EXPERIENCES Marketing is becoming multi-sensory. Brands are experimenting with enhancing and personalizing experiences by connecting them to the internet and other people. Novel technologies reach and transform an everwider array of everyday objects dissolving geographical boundaries.
  24. 24. // 04 // CONNECTED EXPERIENCES
  25. 25. // 04 // CONNECTED EXPERIENCES
  26. 26. // 04 // CONNECTED EXPERIENCES Spotter
  27. 27. // 04 // CONNECTED EXPERIENCES
  28. 28. // 04 // CONNECTED EXPERIENCES
  29. 29. // 01 // SHARING ECONOMY // 02 // SEAMLESS SHOPPING // 03 // BETTERMENT // 04 // CONNECTED EXPERIENCES
  30. 30. PALDIES!

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