// 01 //
Whether it’s selling their insights to corporations,
hawking their creative output to fellow consumers, or
renting out unused assets, consumers will increasingly
operate in SHARING ECONOMY.
A recession-induced need for cash, and an ever-growing
infrastructure enabling individuals to act as (part-time)
entrepreneurs, are fueling concepts that help ordinary
consumers make money instead of just spending it.
// 02 //
With the lines between online
and ofﬂine shopping
blurred, retailers are building
amazing digital tools and
services to incrementally
improve each step of a
shopper’s journey. Retailers
are making shopping more
convenient than ever.
// 03 //
Why consumers will turn to brands, products and
services that parent, police and yes, even constrain their
CURRENCIES OF CHANGE
Why good behavior should no longer (just) be its own
reward. Brands that return to a tried and tested incentive
– discounts and deals – will be welcomed with open arms.
// 04 //
Marketing is becoming multi-sensory. Brands are
experimenting with enhancing and personalizing
experiences by connecting them to the internet and other
people. Novel technologies reach and transform an everwider array of everyday objects dissolving geographical