Battle of the Screens

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Battle of the Screens

  1. 1. Battle of the ScreensChampions’ BreakfastSeminar series for DDB partners and friendsabout the latest marketing trends and stories of successByDDB Consulting, Strategic PlannerMore and more devices fight for our attention. How willyour brand be relevant across screens? Insights fromInteract 13.ByLMT, Vice-President Marketing
  2. 2. FOR
  3. 3. Key trends from IAB Europes AdEx Benchmark Report 2012
  4. 4. LESS THAN 50% OFDESIRED TARGETAUDIENCES AREREACHED ACROSSSCREENS.–Megan Clarken,Global Digital ProductLeader, Nielsen 
  5. 5. ADVERTISING IS ASCIENCE GAMENOW. POOR GUYS.–Megan Clarken,Global Digital ProductLeader, Nielsen 
  6. 6. Changing Brand Formats
  7. 7. Changing Brand Formats
  8. 8. Changing Brand Formats
  9. 9. SIZE
  10. 10. SIZES OFSCREENS
  11. 11. SIZE
  12. 12. SIZETIMEROLE
  13. 13. SIZETIMEROLE
  14. 14. ROLES OFSCREENS
  15. 15. OUR RELATIONSHIPWITH EACH SCREENIS EMOTIONALLYDIFFERENT.– Didier Ongena,General ManagerEurope, MicrosoftROLE
  16. 16. LOVEREXPLORERSAGEJESTEREVERYMANINNOCENTOUTLAWRULERCREATORHEROROLE
  17. 17. “MOBILE HAS TO BERESPECTED MOST”ROLEConnected Experiences
  18. 18. EXPLORERSAGEJESTEREVERYMANINNOCENTOUTLAWRULERCREATORHEROLOVERROLEConnected Experiences
  19. 19. LOVER CONNECTREMINDENRICHROLEConnected Experiences
  20. 20. Connecting the story
  21. 21. “TABLETS HAVEPRINT MENTALITY”ROLEConnected Experiences
  22. 22. SAGEJESTEREVERYMANINNOCENTOUTLAWRULERCREATORHEROLOVEREXPLORERROLEConnected Experiences
  23. 23. TELL STORIESENGAGEGIVE CONTROLEXPLORERROLEConnected Experiences
  24. 24. JESTEREVERYMANINNOCENTOUTLAWRULERCREATORHEROLOVERSAGEEXPLORERROLEConnected Experiences
  25. 25. SAGE FACILITATEINFORMHELPROLEConnected Experiences
  26. 26. Connecting the story
  27. 27. EVERYMANTELLEMOTIONALSTORIESENTERTAINIMPERSONALMESSAGEROLEConnected Experiences
  28. 28. “32% OF EUROPEANSEXPECT TO WATCHTV MORE IN FUTURE”ROLEConnected Experiences
  29. 29. Connecting the story
  30. 30. ROLEPUBLIC PRIVATEROLE
  31. 31. TIME FORSCREENS
  32. 32. TIME15 h20 h19 h22 h15 h14 h13 h13 hONLINE TELEVISIONTABLETS & PHONES LEAD TO +48% ONLINE TIME+48%Welcome - Multi-device users
  33. 33. TIMEDEVICES FOR ACTIVE & SLOW TIMES OF THE DAYConnecting the story
  34. 34. TIMEINCREDIBLY HIGH ATTENTION LEVEL ON MOBILEConnecting the story
  35. 35. MORNING EVENINGTIME
  36. 36. Connected Experiences
  37. 37. Connected Experiences
  38. 38. Connected Experiences
  39. 39. THE MOREPERSONAL IS YOURTHE BRANDMESSAGE, THESMALLER SHOULDBE THE SCREEN OFCHOICE.– Jaap Favier,Managing PartnerThe Small Circle 
  40. 40. ROLELESS TRUST MORE TRUSTROLEThe ROI of Screens
  41. 41. The ROI of Screens

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